Communication & PR
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Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | Communication & PR | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.

 

Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.

 

Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...


Via Jeff Domansky
Janine Lloyd's insight:

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

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ELISA TANGKEARUNG's curator insight, October 23, 2013 1:57 AM

...

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

Janet Vasil's curator insight, October 25, 2013 3:34 PM

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

Rescooped by Janine Lloyd from Public Relations & Social Marketing Insight
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Curating Twitter? Watch out, the rules are changing | Knight Digital Media Center

Curating Twitter? Watch out, the rules are changing | Knight Digital Media Center | Communication & PR | Scoop.it
By Amy Gahran

News outlets of all kinds increasingly have been aggregating or curating Twitter content to augment news coverage and liveblogs—but Twitter is changing the rules.

 

As Twitter gets more serious about its search for a long-term business model, it’s started limiting how third parties are able to access and use Twitter content. On Aug. 16 Twitter announced upcoming changes to its application programming interface (API), the “firehose” which supplies Twitter content to third-party tools such as Storify.


In particular, Twitter’s existing guidelines for how Tweets can be displayed will become requirements.

 

They sound pretty serious about it. According to Twitter: “If your application displays Tweets to users, and it doesn’t adhere to our display requirements, we reserve the right to revoke your [API access].”

 

Yes, they can do that. This would be more likely to directly affect popular Twitter-powered tools (applications) and perhaps large media outlets, but indirectly it would affect any news publisher using these tools....

 

[Curators, bloggers and content prod take note - JD]


Via Jeff Domansky
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