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How People Judge Your Authenticity

How People Judge Your Authenticity | Communication & PR | Scoop.it

So people don’t trust brands – but what does that MEAN?

That they think you’re overcharging them?

That they’re worried you’ll lose their credit card information to hackers?

That they wouldn’t ask you to watch their cocker spaniel for the afternoon?

Mistrust comes from a disconnect between what you say and what you do.

A whopping 78% of people think that in general, brands are NOT open and honest. In fact, only 1 in 4 people thinks that brands actually do what they say they’re going to do – a level of mistrust typically reserved for badly behaved toddlers and black market organ dealers.

This doesn’t mean you or your business have necessarily made people feel misled – but it means you still have to work a lot harder to make up for the damaged caused by brands in general....


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Jeff Domansky's curator insight, May 4, 9:43 PM

It's the old adage – the gap between what you say and what you do is your authenticity.

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The Commoditization of News Releases Ends the Free Lunch for Journalists | Lou Hoffman

The Commoditization of News Releases Ends the Free Lunch for Journalists | Lou Hoffman | Communication & PR | Scoop.it

Now, roughly 18 years since earmarking news releases for the public domain, it seems fair to say the commoditization of the news release is complete.

 

Given that journalists rarely write from news releases these days, why does the massive effort behind news releases – figure around 10 man hours per news release at $175 per hour translating into $3,078,082 of cost last year – continue?

 

That’s a good question....


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Jeff Domansky's curator insight, March 9, 2014 11:28 PM

Time to rethink the value of news releases says Lou Hoffman.

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How To Ace A TV Interview: Tips From An Emmy Nominated Producer

How To Ace A TV Interview: Tips From An Emmy Nominated Producer | Communication & PR | Scoop.it

When you see someone like Oprah or Anderson Cooper on television, it's easy to think that they're naturally talented speakers and interviewers. After all, the ease with which they interact with their guests, and share ideas on stage, is rare. But what if it's not all talent? What if the real secret to being that comfortable comes down to learning the right techniques and practicing them over and over?  


Emmy nominated TV producer Rachel Hanfling has worked with some of the biggest names in television. She has spent 20 years finding and nurturing guests, from survivors of domestic violence to power players like former Secretary of State Hillary Clinton, Julia Roberts, Vera Wang and Ryan Seacrest. And in that 20 years, she's learned that it's never just talent that makes you a great guest. There's a formula.


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Janine Lloyd's insight:

There really isn't any secret around giving great TV interviews - its all in the subject matter, preparation and delivery...these are some great tips from an expert...

 

 

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Jeff Domansky's curator insight, November 12, 2013 5:35 PM

What's the secret to acing a TV interview? TV producer Rachel Hanfling shares valuable TV tips.

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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | Communication & PR | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.

 

Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.

 

Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...


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Janine Lloyd's insight:

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

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ELISA TANGKEARUNG's curator insight, October 23, 2013 1:57 AM

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Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

Janet Vasil's curator insight, October 25, 2013 3:34 PM

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

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Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge

Radio: Seven Ways to Rock Your Next Interview | Deirdre Breakenridge | Communication & PR | Scoop.it

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host.

 

But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!). Remember these seven rules for your next radio interview...


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Jeff Domansky's curator insight, August 26, 2013 9:31 PM

Brad Phillips shares seven useful tips for better radio interviews.

Martin (Marty) Smith's curator insight, August 26, 2013 9:38 PM

Great insights from Jeff and I'm doing my next radio interview on Wednesay for cure Cancer Starter so timely :). M

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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | Communication & PR | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.

 

I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!

 

Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


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Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.

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6 brands that employed transparency in marketing—and won

6 brands that employed transparency in marketing—and won | Communication & PR | Scoop.it

Transparency can look different depending on the audience and the context. Find out which brands exemplify what it means to be transparent today.

 

Openness has never been more important in marketing and in business. Being transparent begins with knowing your customers—it requires having a relationship with your community of customers and engaging in ongoing dialogue, and many brands are increasingly turning to an online insight community to enable this type of deep engagement and learning.

 

As the examples below show, transparency can look different depending on the audience and the context. Here are 5 brands that provide examples of what it means to be transparent today....


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Jeff Domansky's curator insight, June 10, 2014 2:23 AM

Great look at five companies enjoying the business benefits of transparency.

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How to Aspire to 'Business Brilliance' as a PR Pro | PR News

How to Aspire to 'Business Brilliance' as a PR Pro | PR News | Communication & PR | Scoop.it

...PR News: One of your seven principles of business brilliance is "know-how is good. "know-who is better." How would that apply to the work of PR pros and marketers?

Lewis Schiff: Much of the middle-class mentality focuses on the development of technical skills in order to succeed (lawyer, doctor, etc.). However, at the higher levels of wealth, we see that all of those "trades" can be hired for. The most successful among us build strong teams while they focus their energies on creating extremely effective networks. Depending on the task, an effective network can be five strong relationships or 5,000 thin relationships. However, for the most important strategic relationships, we see that very successful people have very deep relationships with just a few people.

For communicating, a large network is desirable. But for influencing strategy and crafting smart messaging, it probably makes more sense to cultivate fewer relationships where there is greater intimacy and support, rather than a "WAN" or wide-area network....


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Jeff Domansky's curator insight, March 9, 2014 10:24 PM

Valuable insight for anyone.

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Our blog now exceeds 1m monthly page views, but does it generate ROI?

Our blog now exceeds 1m monthly page views, but does it generate ROI? | Communication & PR | Scoop.it

Econsultancy blog team, for the first time, surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!

 

That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.

 

A recent study found that only about a third of Fortune 500 companies maintain a blog, a statistic that I find perplexing, so I thought this might be a good time to remind ourselves – and you, dear reader – of why we blog, and what it’s doing for us.

 

Some backgroundWe launched the blog in 2006, after deciding to divert a limited PR budget towards the hiring of full-time writer. We thought that it would be better to create our own content, rather than paying PRs to try to persuade journalists to write about us. PR is tough, and pull beats push, for all sorts of reasons....


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Janine Lloyd's insight:

Great insights into how econsultancy.com, a b2b publishing operation's blog, gets hits and how it looks at ROI.  

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Jeff Domansky's curator insight, October 31, 2013 9:56 AM

Compelling reasons why blogging delivers impressive ROI for Econsultancy

Social Buster's curator insight, October 31, 2013 10:01 AM

Je pense que nous avons toute cette question qui nous trote dans la tête !

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8 Tips For Managing A Social Media Crisis - AllTwitter

8 Tips For Managing A Social Media Crisis - AllTwitter | Communication & PR | Scoop.it

The key word in social media is social.

 

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

 

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...


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Janine Lloyd's insight:

Great infographic thanks!

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Betty Carlin's curator insight, August 29, 2013 2:23 PM

Great infographic! It's all about having a plan in place BEFORE you need it.

 

Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Always have a plan in case of an emergency.

Alison D. Gilbert's curator insight, September 5, 2013 1:23 PM

Dealing with a social media crisis.

 

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How the NY Times created multimedia story The Jockey | Media news | Journalism.co.uk

How the NY Times created multimedia story The Jockey | Media news | Journalism.co.uk | Communication & PR | Scoop.it

We speak to two of the people involved in creating the news outlet's latest Snowfall-like immersive multimedia project....

 

Last week The New York Times website published a story called The Jockey, followed by publication in the sports section of the print edition on Sunday.

 

The Jockey is the latest immersive or multimedia reading experience created by the news outlet that brought us Snow Fall. The Jockey tells the story of Russell Baze, the first North American jockey to ride in 50,000 races, and does so through long-form text, video and moving graphics.This immersive story has a sponsor. Some have interpreted this as native advertising or sponsored content, and AdAge writes that these custom ad units are "designed to better fit the new environment" than the advertising within Snow Fall...-


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Jeff Domansky's curator insight, August 25, 2013 4:45 PM

This is an interesting look at journalism, Transmedia storytelling and how native advertising or brand journalism is creeping into even the most traditional media outlets. At the very least, it's a great read and a story well told.

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How To Create A Message Platform - Journalistics

How To Create A Message Platform - Journalistics | Communication & PR | Scoop.it
How do you create a message platform? If this is your first time, this post will help you get started. Learn the different components and how to assemble them.

 

Here is the first post in my series on message planning. If you don’t know how to put together a message platform, this platform will help you understand some of the components most commonly found in them. If you already know how to create a message platform, I hope you’ll pick up a tip or two that you can use the next time you have to put one together – and I hope you’ll chime in with your suggestions for the less-experienced readers of this post.

 

Please keep in mind that there are many different approaches to developing a message platform. Not all platform components outlined in this post are necessary or appropriate for every organization. I’m providing these suggestions as guidance for those going through this process for the first time. It’s up to you to evaluate and decide which components will help you best meet your communication goals.

 

Rather than drone on about all the reasons why you should create a message platform for your organization, I’m going to assume you have already gone through that process. If you need a reason, I think a message platform is a great way to get everyone in your organization on the same page with who you are, what you do and how you want to communicate all those things in various formats inside and outside of your organization. Let’s get started….

 

[Jeremy Porter offers a really informative look at messaging - JD]


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