So people don’t trust brands – but what does that MEAN?
That they think you’re overcharging them?
That they’re worried you’ll lose their credit card information to hackers?
That they wouldn’t ask you to watch their cocker spaniel for the afternoon?
Mistrust comes from a disconnect between what you say and what you do.
A whopping 78% of people think that in general, brands are NOT open and honest. In fact, only 1 in 4 people thinks that brands actually do what they say they’re going to do – a level of mistrust typically reserved for badly behaved toddlers and black market organ dealers.
This doesn’t mean you or your business have necessarily made people feel misled – but it means you still have to work a lot harder to make up for the damaged caused by brands in general....
Via Jeff Domansky