"Yes, every brand has a story—that's how it goes from being a logo and a name to a brand. The story includes expectations and history and promises and social cues and emotions. The story makes us say we "love Google" or "love Harley"... but what do we really love?
This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it:
"In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public.
Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information.
Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following.
1. Collect: The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.
2. Curate: - Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover. - Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct. - Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.
3. Communicate: - Be human - Bring your voice to your content. Be real. - Be frequent not a freak when you overpublish..."
Table ronde : L’intelligence technologique de la Radio 2.0 au service de la relation public-marques-éditeur Open API, métadata, multi-targeting, crowdsourcing, marketing holistique, Big Data, social intelligence, scenarii d’engagement publicitaire
Modérateur : Michel COLIN (Mediatic Conseil) Avec la participation de Laurence Bricteux (NRJ Global), Cécile RAP VEBER (Universal music France), Hervé BRUNET (StickyAdsTV), Philippe BOUTRON (PSA Citroën), Jean-Pierre CASSAING (Havas MPG)
II Rencontres Radio 2.0 Paris-Latino 18 Oct @ Paris : Engagement et Valorisation
• Co-organisés par Actuonda, AdsRadios, INA Expert • Partenaires institutionnels : Club des Annonceurs, Les Indés Radios, ESML, GESTE, SYROL, IAB France, Le Radio, Conseil National du Numérique, Cap Digital, RAIN Summit Europe, URTI • Live Radio stream : Moustic, VizionR & Smartjog • Sponsors Gold : Adswizz, Deezer, JFC Kantar, Saooti, VizionR, Yasound, Spotify, Médiamétrie, Radio France • Partenaires média: La Lettre Pro de la Radio, OffreMedia, Radio World, Rain, RadioWorld, RadioPub, Edition Multimédia, Satellinet, Clubic, FrenchWeb, Influencia, Radioactu, Le Club Radio
Robin Good: Web of Stories is a free web site service which collects and organizes great people recounting key memories in video. Web of Stories also provides an opportunity for anyone to record, upload and share their own story in a video clip.
Telling stories, to help others understand an idea or comprehend what your product / service is all about, is increasingly being recognized as one of the best approaches to convey information in a mode that can be easily followed and absorbed.
P.S.: Web of Stories has lots of interesting clips, but nonetheless the opportunity for viewers to vote and rate such videos, navigation and access to the collection best parts remains yet an area in which major imporvements can be done.
Telling stories, connectedlyScreen AfricaThere are a couple of points that are worth remembering as you try to transition to a more connected form of digital storytelling. Firstly, the audience is in control.
Now here is a thoughtful article that shares with us a glimpse of the future -- specifically the technologies on the horizon that will continue to change the tools we use to share our biz stories.
The main point of this post is the increasing importance of connecting and sharing your stories across different technology media -- computer, iPads, mobile. And in various forms -- digital stories, social media snippets, online maps, and the like. To be the most effective, your biz stories need to connect and link together -- be part of a focused whole.
This does not mean you have a single narrative that is shared across platforms and through different technologies. This means you have a series of biz stories that you share. Some of these stories are best shared digitally, some in social media, others face-to-face (yes, that is still a technology available to us!!), others on our website, etc. The entire collection of your biz stories create your brand, your voice, your reputation.
This is a good "let's step back and see the big picture" article.
I very much like the author's points at the end: all of these choices can be overwhelming, and get help from others to work with the new tools. Now if I just had a few more hours each day to use more of these digital tools .... :))
Lauren Landry: "How do you begin to digest the Greek and Roman art, let alone shift to the arts of Africa, Oceania and the Americas? Well, why not turn your adventure into a game? And not just any game, but a murder mystery."
Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.
Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.
This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.