Il est d’usage de souligner la trop faible part des femmes en sciences, surtout lorsqu’on s’élève dans la hiérarchie. Mais encore plus rares sont les femmes scientifiques qui parlent de science dans les médias.
"Consumers are faced with more social media channels and messages than ever before, resulting in a challenging environment for marketers to stand out and drive awareness and action around desired messages and campaigns. With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy."
Il n'y a plus besoin de vous convaincre quant à la pertinence et l'intérêt du médium vidéo dans le tourisme ? Il vous manque une dose d'inspiration mais vous souhaitez absolument vous lancer dans une nouvelle aventure de vidéo storytelling ...
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
Duarte creates presentations and offers training based on our unique VisualStory™ methodology, which applies storytelling and visual thinking to craft persuasive communications designed to shift audience beliefs and behaviors
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.