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Quels facteurs clés pour la (re)construction d’une stratégie social-média ?

Quels facteurs clés pour la (re)construction d’une stratégie social-média ? | Communication narrative & Storytelling | Scoop.it

“ En s’insérant dans un espace personnel, les marques se doivent de mesurer l’appréciation des contenus que celles-ci proposent tout en respectant les usages des plateformes choisies.”


Via Jean-Jacques Roland, Fabrice, Pierre Wouters
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Communication narrative & Storytelling
Tout pour raconter une histoire!...@Backbook sur Twitter
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10 tips on how to make slides that communicate your idea, from TED's in-house expert

10 tips on how to make slides that communicate your idea, from TED's in-house expert | Communication narrative & Storytelling | Scoop.it
Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way...
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[Marketing] Comment rédiger un bon storytelling pour un produit

[Marketing] Comment rédiger un bon storytelling pour un produit | Communication narrative & Storytelling | Scoop.it
L'agence PixelPool propose, dans la présentation ci-dessous, de revenir sur les points clés d'une stratégie de storytelling en vue du lancement d'un produit innovant. Elle précise que, bien souv
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Will interactive storytelling return to the spotlight?

Will interactive storytelling return to the spotlight? | Communication narrative & Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 26, 3:04 PM


CMF Trends:  "Interactive storytelling has entered a phase of negative perception, but transmedia author Michel Reilhac believes that this is just a temporary lull. New media is being perfected in the wings."

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15 Digital Storytelling Tools for Educators - Social Learning
Which one do you…

15 Digital Storytelling Tools for Educators - Social Learning<br/>Which one do you… | Communication narrative & Storytelling | Scoop.it
15 Digital Storytelling Tools for Educators - Social Learning
Which one do you like best?

#occupationaltherapist   #physicaltherapist   #speechtherapist… - Carolina Pediatric Therapy – Google+

Via Cindy Rudy, @backbook
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Essor du storytelling des données grâce à la nouvelle plateforme Web de ... - LeLézard.com

Essor du storytelling des données grâce à la nouvelle plateforme Web de ... - LeLézard.com | Communication narrative & Storytelling | Scoop.it
Avec plus de 36 000 nouveaux utilisateurs qui ont rejoint la plateforme pour publier un nombre inédit de visualisations, 2014 fut une année particulièrement importante pour Tableau Public.
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Quand Kevin Spacey donne une leçon de storytelling - Balises Infos

Quand Kevin Spacey donne une leçon de storytelling - Balises Infos | Communication narrative & Storytelling | Scoop.it
Pour Kevin Spacey (House of Cards), le succès d'une histoire repose sur trois piliers sans lesquels elle n'aura aucun intérêt.Le storytelling nécessite
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Le raté de Nutella dans son opération de marketing viral - 20minutes.fr

Le raté de Nutella dans son opération de marketing viral - 20minutes.fr | Communication narrative & Storytelling | Scoop.it
«Obésité», «Huile de palme» ou «boitacaca» ne sont pas du goût du groupe Ferrero…
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A Step By Step Guide To Digital Storytelling With Storify

A Step By Step Guide To Digital Storytelling With Storify | Communication narrative & Storytelling | Scoop.it
Storify is a platform that allows you to tell stories using elements from the social web such as tweets, Flickr photos and YouTube videos.  There are so many ways to use the Storify app; one of my ...
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Comprendre le Brand storytelling en 3 exemples ! | Emarketinglicious

Comprendre le Brand storytelling en 3 exemples ! | Emarketinglicious | Communication narrative & Storytelling | Scoop.it
Qui n’a jamais dépensé 90% de son budget publicitaire en achat média et seulement 10% en création ? Plutôt que de consacrer des montants astronomiques en achat d’espaces publicitaires, il est préférable de construire et d’entretenir une histoire de marque forte. Vous savez, ces détails qui font qu’on achète une marque pour ce qui se cache derrière son logo et pas seulement pour des raisons rationnelles.

Via Wearethewords
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Wearethewords's curator insight, May 7, 2014 4:12 AM

Le pouvoir du storytelling!

Voici les exemples de 3 pionniers en brand storytelling. Une source d'inspiration pour humaniser votre marque. 

 

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Want Brand #Storytelling Success? Deconstructing The Art And Science Of It

Want Brand #Storytelling Success? Deconstructing The Art And Science Of It | Communication narrative & Storytelling | Scoop.it

“Deconstructing the art and science of storytelling, This sentence, the one you're reading right now, is the most important one in this entire feature.”


Via Karen Dietz, juandoming
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Jeff Domansky's curator insight, January 3, 10:30 AM

Karen Dietz shares a valuable article on brand storytelling. Recommended reading. 9/10

Venkatesh Iyer (venkyiyer.com)'s curator insight, January 4, 12:48 AM

Interesting read. Interesting examples.

Miklos Szilagyi's curator insight, January 4, 4:10 PM

You know what? The less arty and artificial is it, the better... 

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POV Digital Storytelling Tools: Adding a New Dimension to Archival Photography | POV Films Blog | PBS

POV Digital Storytelling Tools: Adding a New Dimension to Archival Photography | POV Films Blog | PBS | Communication narrative & Storytelling | Scoop.it
How the team from the interactive documentary Camp Century brought static photographs to life, and how you can use the technology for your next project.
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Enrichissez votre storytelling avec le scrollitelling - ConseilsMarketing.fr

Enrichissez votre storytelling avec le scrollitelling - ConseilsMarketing.fr | Communication narrative & Storytelling | Scoop.it
Nous avons le plaisir de recevoir à nouveau Stéphane Dangel de StoryTelling France. Dans cet article Stéphane nous parle d’un nouveau outil dans le Story Telling : le ScrolliTelling !   C’est quoi le ScrolliTelling ?
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elearn Magazine: Using Digital Storytelling for Creative and Innovative e-Learning

elearn Magazine: Using Digital Storytelling for Creative and Innovative e-Learning | Communication narrative & Storytelling | Scoop.it
This article discusses how creativity and innovation can be enhanced with e-learning systems based on digital storytelling. A story creation model called movement-oriented design (MOD) is introduced for systematically developing effective digital stories, in conjunction with story creation principles articulated by Robert McKee, a Hollywood guru of script writing.
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Storytelling : le cerveau adore qu'on lui raconte des histoires

Storytelling : le cerveau adore qu'on lui raconte des histoires | Communication narrative & Storytelling | Scoop.it
Les humains aiment les histoires, ils sont faits d’histoires et de souvenirs. Michel Foucault aimait à dire que « notre espèce...
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10 Ways to Create Beautiful Content: Storytelling, Visuals and More

10 Ways to Create Beautiful Content: Storytelling, Visuals and More | Communication narrative & Storytelling | Scoop.it
We all want to craft content pieces that engage our readers and give them something to talk about. Nonetheless, we are fully aware of the fact that our audiences are constantly bombarded w

Via José Carlos
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Brand Storytelling: 3 Different Ways To Think About It For Success

Brand Storytelling: 3 Different Ways To Think About It For Success | Communication narrative & Storytelling | Scoop.it
To tell the most effective stories, you have to have an awareness of the frames through which your audience will consume them.

Via Jessica Kelly, Karen Dietz
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Jessica Kelly's curator insight, March 24, 6:59 PM

What's pareidolia, and why does it matter in terms of brand storytelling/framing? If you don't know, you will as soon as you read this very interesting, informative, useful (and several other positive adjectives) post. Bonus: As the title indicates, you'll also read about three storytelling categories--reinforcer, supporter, and challenger. Yep, it's a good post.

Karen Dietz's curator insight, March 26, 3:35 PM

Do you know what pareidolia is? Do you know about framing and how it connects to pareidolia? Do you know the 3 types of brand messages to use?


If you answered "no" to any one of these, you are going to want to read this article. Written by branding professional Laura Petrolino, she takes us deeper into successful brand storytelling.


Understanding what pareidolia is and it's link to storytelling is crucial. From there you can to better framing, and then move on to improved messaging.


Dig into this article if you want better brand storytelling for your business. The only thing I wish the author had done for us is give us a few brand storytelling examples. Hopefully next time. That being said, the information here could still make a world of difference for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Storytelling : pourquoi et comment raconter une marque en vidéo

Storytelling : pourquoi et comment raconter une marque en vidéo | Communication narrative & Storytelling | Scoop.it
Storytelling : pourquoi et comment raconter l’histoire de votre marque en vidéo
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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay | Communication narrative & Storytelling | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat
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Storytelling Tip: Getting Down to One Idea - JerryBrownPR

Storytelling Tip: Getting Down to One Idea - JerryBrownPR | Communication narrative & Storytelling | Scoop.it
What’s the one thing you want your audience to hear, understand and remember when telling your story? The NFL playoffs can help you decide.

Via The Right Image
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Conducttr, Retro Tech and Community Work in Wales – Transmedia Storyteller

Conducttr, Retro Tech and Community Work in Wales – Transmedia Storyteller | Communication narrative & Storytelling | Scoop.it
Get Caerphilly Online

Via Simon Staffans
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Simon Staffans's curator insight, January 13, 5:28 PM

A case study of how " Get Caerphilly Online" worked with Conducttr last summer

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The Power of Visual Storytelling

#Subscribe to the NewsCred Blog: http://newscred.com/subscribe NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visu…

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A Filmmaker's Perspective: Best Story Thinking For Success

A Filmmaker's Perspective: Best Story Thinking For Success | Communication narrative & Storytelling | Scoop.it

“The biggest mistake people make, she says, is that people think a story is a corporate or publicity video. “It’s not! A story is a story!”


Via Karen Dietz
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Karen Dietz's curator insight, December 26, 2014 1:24 PM
A story is a story, not an ad. And if you tell a great story, it can turn into an ad for your business. It's all about getting your head on straight to really capture the power of business storytelling. In this post a film maker sets us straight. Her points are right on. Enjoy the insights here as we get ready for 2015.
Art Jones's curator insight, December 26, 2014 5:39 PM

The author says:


"Stories tell the true journey of a person; of a client; of a company; of how they got from point A to B and why it’s so important for them to advocate, give a testimony or be on the journey. And from there you draw the right crowd of people who want to be with you on the journey. All through telling a story.”

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Nouvelles pratiques de communication et de médiation

Nouvelles pratiques de communication et de médiation | Communication narrative & Storytelling | Scoop.it
Repenser les méthodes d'approche des publics
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