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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Communication narrative & Storytelling | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Communication narrative & Storytelling
Tout pour raconter une histoire!...@Backbook sur Twitter
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Comprendre le Brand storytelling en 3 exemples ! | Emarketinglicious

Comprendre le Brand storytelling en 3 exemples ! | Emarketinglicious | Communication narrative & Storytelling | Scoop.it
Qui n’a jamais dépensé 90% de son budget publicitaire en achat média et seulement 10% en création ? Plutôt que de consacrer des montants astronomiques en achat d’espaces publicitaires, il est préférable de construire et d’entretenir une histoire de marque forte. Vous savez, ces détails qui font qu’on achète une marque pour ce qui se cache derrière son logo et pas seulement pour des raisons rationnelles.

Via Wearethewords
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Wearethewords's curator insight, May 7, 2014 4:12 AM

Le pouvoir du storytelling!

Voici les exemples de 3 pionniers en brand storytelling. Une source d'inspiration pour humaniser votre marque. 

 

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Want Brand #Storytelling Success? Deconstructing The Art And Science Of It

Want Brand #Storytelling Success? Deconstructing The Art And Science Of It | Communication narrative & Storytelling | Scoop.it

“Deconstructing the art and science of storytelling, This sentence, the one you're reading right now, is the most important one in this entire feature.”


Via Karen Dietz, juandoming
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Jeff Domansky's curator insight, January 3, 10:30 AM

Karen Dietz shares a valuable article on brand storytelling. Recommended reading. 9/10

Venkatesh Iyer (venkyiyer.com)'s curator insight, January 4, 12:48 AM

Interesting read. Interesting examples.

Miklos Szilagyi's curator insight, January 4, 4:10 PM

You know what? The less arty and artificial is it, the better... 

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POV Digital Storytelling Tools: Adding a New Dimension to Archival Photography | POV Films Blog | PBS

POV Digital Storytelling Tools: Adding a New Dimension to Archival Photography | POV Films Blog | PBS | Communication narrative & Storytelling | Scoop.it
How the team from the interactive documentary Camp Century brought static photographs to life, and how you can use the technology for your next project.
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Increase Your 2015 Income With Storytelling For Sales

Increase Your 2015 Income With Storytelling For Sales | Communication narrative & Storytelling | Scoop.it
The role of the salesperson is changing rapidly. To be a star performer its vital to provide insights. When you use storytelling for sales you will click.

Via Karen Dietz
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Karen Dietz's curator insight, December 12, 2014 12:24 PM

Storytelling in sales is tricky and not as straightforward as it seems. Here my colleague Shawn Callahan talks about successful sales people, what they do, and how storytelling fits in. Sharing stories that create customer insights is key.


Even better, in the blog post he provides a link to a previous blog post to 4 story-based practices for fostering insight that you can use.


Don't miss this article. It gets you primed for increasing income in 2015 -- and who wouldn't want that?!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling avec Prezi

Storytelling avec Prezi | Communication narrative & Storytelling | Scoop.it
Comment mieux présenter ? Comment créer des présentations de qualité professionnelle ? Participez à nos formations Prezi à Bruxelles, Paris, Lille et Genève.

Via Louis Levy
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Devenez I-reporter de l’instantané, de l’inédit ou un moment de vie… |

Devenez I-reporter de l’instantané, de l’inédit ou un moment de vie… | | Communication narrative & Storytelling | Scoop.it

Être reporter, c’est avoir tous ses sens en éveil. La technique permet désormais d’enrichir et de pousser l’experience au maximum. Être autonome techniquement, filmer, écrire, prendre des photos, enregistrer du son… c’est désormais possible grâce à des outils de très bonne qualité que je vous propose de présenter ici. Prix, utilité, fonctionnement, je lève un coin du voile sur mon organisation.


Via Tuic numerique - Canopé Beauvais
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The Psychological Comforts of Storytelling

The Psychological Comforts of Storytelling | Communication narrative & Storytelling | Scoop.it
Why, throughout human history, have people been so drawn to fiction?
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Storyboard That: The World's Best FREE Online Storyboard Creator

Storyboard That: The World's Best FREE Online Storyboard Creator | Communication narrative & Storytelling | Scoop.it
Looking for an amazing, fun, free, and easy to use online storyboard creator? See why students, screenwriters, and businesses love Storyboard That.

Via Ana Cristina Pratas
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Tracy Brock's curator insight, October 30, 2014 4:35 PM

You can use storyboard to create fun visuals to help you remember the different types of alternative energy that are available. 

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8 Ways to Make Your Presentation More Interactive

8 Ways to Make Your Presentation More Interactive | Communication narrative & Storytelling | Scoop.it

In a recent survey we conducted with the help of Harris Poll, almost half of the respondents admitted to doing something other than listening during a co-worker’s presentation—popular answers included sending a text message (28 percent), checking email (27 percent), and falling asleep (17 percent). To say the least, it can be difficult to hold an audience’s attention, let alone get your message across when presenting. By making your presentation more interactive, you can help...


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Deborah Jones's curator insight, October 25, 2014 9:59 AM

Presentation

Lori Wilk's curator insight, November 9, 2014 12:56 PM

A few tips to help get people more involved and engaged in your #presentations. Easy tips to implement.#education #teaching #training 

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The Storybox - A Digital Time Capsule by Alan Levine

The Storybox - A Digital Time Capsule by Alan Levine | Communication narrative & Storytelling | Scoop.it
The StoryBox: A Digital Time Capsule

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Carmenne K. Thapliyal's curator insight, October 15, 2014 4:26 AM

Share, create, explore, remix... a myriad of possibilities 

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Enregistrement Webcast : Storytelling visuel : le pouvoir de la vidéo

Enregistrement Webcast : Storytelling visuel : le pouvoir de la vidéo | Communication narrative & Storytelling | Scoop.it
Retrouvez l'enregistrement et la présentation de notre Webcast de juin présenté par Arestia Rosenberg.
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Les 8 règles d'un bon storytelling - SlidePro

Les 8 règles d'un bon storytelling - SlidePro | Communication narrative & Storytelling | Scoop.it
Comment raconter une histoire captivante pour votre public ? SlidePro vous propose 8 conseils à adopter pour communiquer efficacement lors de présentations.
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Conducttr, Retro Tech and Community Work in Wales – Transmedia Storyteller

Conducttr, Retro Tech and Community Work in Wales – Transmedia Storyteller | Communication narrative & Storytelling | Scoop.it
Get Caerphilly Online

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Simon Staffans's curator insight, January 13, 5:28 PM

A case study of how " Get Caerphilly Online" worked with Conducttr last summer

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The Power of Visual Storytelling

#Subscribe to the NewsCred Blog: http://newscred.com/subscribe NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visu…

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A Filmmaker's Perspective: Best Story Thinking For Success

A Filmmaker's Perspective: Best Story Thinking For Success | Communication narrative & Storytelling | Scoop.it

“The biggest mistake people make, she says, is that people think a story is a corporate or publicity video. “It’s not! A story is a story!”


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Karen Dietz's curator insight, December 26, 2014 1:24 PM
A story is a story, not an ad. And if you tell a great story, it can turn into an ad for your business. It's all about getting your head on straight to really capture the power of business storytelling. In this post a film maker sets us straight. Her points are right on. Enjoy the insights here as we get ready for 2015.
Art Jones's curator insight, December 26, 2014 5:39 PM

The author says:


"Stories tell the true journey of a person; of a client; of a company; of how they got from point A to B and why it’s so important for them to advocate, give a testimony or be on the journey. And from there you draw the right crowd of people who want to be with you on the journey. All through telling a story.”

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Nouvelles pratiques de communication et de médiation

Nouvelles pratiques de communication et de médiation | Communication narrative & Storytelling | Scoop.it
Repenser les méthodes d'approche des publics
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Hatch: A Tool for Digital Storytelling for Social Impact Launches

Hatch: A Tool for Digital Storytelling for Social Impact Launches | Communication narrative & Storytelling | Scoop.it
Note from Beth:  Over the past six months,  I've been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. The Foundation recognized that a big opportunity exists betwee

Via Marta Torán
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Marta Torán's curator insight, December 5, 2014 2:52 PM

Historias para cambiar el mundo

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What is Story Theory? How to Use It to Create Awesome Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing

Via Karen Dietz
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Karen Dietz's curator insight, November 25, 2014 2:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 2014 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

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Amazing Storytelling Competition: Fairy Tales Architecture 2015

Amazing Storytelling Competition: Fairy Tales Architecture 2015 | Communication narrative & Storytelling | Scoop.it

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Karen Dietz's curator insight, November 5, 2014 2:39 PM

After scanning through dozens of banal articles about business storytelling (yawn), this article pops up on my radar screen and I rejoice. Wow! A cool new adventure in storytelling with architecture and design.


Even better -- it's a competition open to any and all creatives (biz storytellers, that's you!). The goal is to dream about inventive architecture and reflect your creative ideas in a story that's attached/connected to a visual rendering.


Check out the websites listed and download the free PDF of submission info by following the link to "blankspaceproject". This could be a lot of fun. And you could win a cash prize!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Good Storytelling--Why Your Brain Loves It

Good Storytelling--Why Your Brain Loves It | Communication narrative & Storytelling | Scoop.it
Studying the neuroscience of compelling communication.

Via Karen Dietz
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Karen Dietz's curator insight, October 29, 2014 2:13 PM

Article Link: http://bit.ly/1tj3Kea 


Here is an Harvard Business Review (HBR) article from researcher Paul Zak with more information about the neuroscience behind why stories work so well.


Zak explains the latest they have found in their brain research on storytelling. It's good stuff! And we now know more about what stories produce in the brain.


LOL -- we've known storytelling works because it's been around for 100,000 years. Now science can tell us why. And now when I work with clients I often have to start with the science of storytelling so people will accept that storytelling works. This just goes to prove Zak's point that we always want to know the "why" before taking action!


Enjoy reading about the latest insights on the neuroscience of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Storyworld of Things

The world is a canvas for storytelling. This presentation discusses how storytellers can use open data and new hardware opportunities to create dynamic, persi…
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Handbook For A New Era Of Crowdfunding

Handbook For A New Era Of Crowdfunding | Communication narrative & Storytelling | Scoop.it

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The Digital Rocking Chair's curator insight, October 24, 2014 1:44 PM


Sandeep Sood:  "Ever been to Indiegogo? Kickstarter? Spend any cash? What’d you leave with? Why does anyone buy a product that doesn’t exist yet...and may never exist?"

Bob Rempel's curator insight, October 27, 2014 6:58 AM

You need a handbook, but you need more.  An interpreter, a guide, a hand holder, all with experience and savvy, in this rapidly changing field.  Our offer to help at rempelgroup.com

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How to measure transmedia experiences – Transmedia Storyteller

How to measure transmedia experiences – Transmedia Storyteller | Communication narrative & Storytelling | Scoop.it

Via Clic France
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4 More Mistakes in Storytelling

Read a list of mistakes that presenters make when engaging in business storytelling.

Via José Carlos
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Visual Storytelling Comparison: One Story, Three Platforms--Cowbird, Exposure & Medium

Visual Storytelling Comparison: One Story, Three Platforms--Cowbird, Exposure & Medium | Communication narrative & Storytelling | Scoop.it
One story, three platforms. A modest page from my friend, Alan Levine-of-50 Ways to Tell a Story-fame's book: put through their paces powerful, elegant, free visual-storytelling platforms, in my ca...
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