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A Video Storytelling Archive: Great People Relive Unique Memories at Web of Stories

A Video Storytelling Archive: Great People Relive Unique Memories at Web of Stories | Communication narrative & Storytelling | Scoop.it

 

Robin Good: Web of Stories is a free web site service which collects and organizes great people recounting key memories in video. Web of Stories also provides an opportunity for anyone to record, upload and share their own story in a video clip.

 

Record your story here: http://www.webofstories.com/record

 

On the site, you can already find plenty of videos of famous scientists, authors, movie makers and artists telling their stories through video.

 

Thematic channels: http://www.webofstories.com/channels

 

Telling stories, to help others understand an idea or comprehend what your product / service is all about, is increasingly being recognized as one of the best approaches to convey information in a mode that can be easily followed and absorbed.

 

P.S.: Web of Stories has lots of interesting clips, but nonetheless the opportunity for viewers to vote and rate such videos, navigation and access to the collection best parts remains yet an area in which major imporvements can be done.

 

Try it now: http://www.webofstories.com/

 

 


Via Robin Good, Anca Toader
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Anca Toader's comment, November 5, 2012 12:43 PM
Thx. Have rescooped on New Storytelling Formats.
Communication narrative & Storytelling
Tout pour raconter une histoire!...@Backbook sur Twitter
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Brand Storytelling: 3 Different Ways To Think About It For Success

Brand Storytelling: 3 Different Ways To Think About It For Success | Communication narrative & Storytelling | Scoop.it
To tell the most effective stories, you have to have an awareness of the frames through which your audience will consume them.

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Jessica Kelly's curator insight, March 24, 6:59 PM

What's pareidolia, and why does it matter in terms of brand storytelling/framing? If you don't know, you will as soon as you read this very interesting, informative, useful (and several other positive adjectives) post. Bonus: As the title indicates, you'll also read about three storytelling categories--reinforcer, supporter, and challenger. Yep, it's a good post.

Karen Dietz's curator insight, Today, 3:35 PM

Do you know what pareidolia is? Do you know about framing and how it connects to pareidolia? Do you know the 3 types of brand messages to use?


If you answered "no" to any one of these, you are going to want to read this article. Written by branding professional Laura Petrolino, she takes us deeper into successful brand storytelling.


Understanding what pareidolia is and it's link to storytelling is crucial. From there you can to better framing, and then move on to improved messaging.


Dig into this article if you want better brand storytelling for your business. The only thing I wish the author had done for us is give us a few brand storytelling examples. Hopefully next time. That being said, the information here could still make a world of difference for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Storytelling : pourquoi et comment raconter une marque en vidéo

Storytelling : pourquoi et comment raconter une marque en vidéo | Communication narrative & Storytelling | Scoop.it
Storytelling : pourquoi et comment raconter l’histoire de votre marque en vidéo
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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay | Communication narrative & Storytelling | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat
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Storytelling Tip: Getting Down to One Idea - JerryBrownPR

Storytelling Tip: Getting Down to One Idea - JerryBrownPR | Communication narrative & Storytelling | Scoop.it
What’s the one thing you want your audience to hear, understand and remember when telling your story? The NFL playoffs can help you decide.

Via The Right Image
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Conducttr, Retro Tech and Community Work in Wales – Transmedia Storyteller

Conducttr, Retro Tech and Community Work in Wales – Transmedia Storyteller | Communication narrative & Storytelling | Scoop.it
Get Caerphilly Online

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Simon Staffans's curator insight, January 13, 5:28 PM

A case study of how " Get Caerphilly Online" worked with Conducttr last summer

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The Power of Visual Storytelling

#Subscribe to the NewsCred Blog: http://newscred.com/subscribe NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visu…

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A Filmmaker's Perspective: Best Story Thinking For Success

A Filmmaker's Perspective: Best Story Thinking For Success | Communication narrative & Storytelling | Scoop.it

“The biggest mistake people make, she says, is that people think a story is a corporate or publicity video. “It’s not! A story is a story!”


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Karen Dietz's curator insight, December 26, 2014 1:24 PM
A story is a story, not an ad. And if you tell a great story, it can turn into an ad for your business. It's all about getting your head on straight to really capture the power of business storytelling. In this post a film maker sets us straight. Her points are right on. Enjoy the insights here as we get ready for 2015.
Art Jones's curator insight, December 26, 2014 5:39 PM

The author says:


"Stories tell the true journey of a person; of a client; of a company; of how they got from point A to B and why it’s so important for them to advocate, give a testimony or be on the journey. And from there you draw the right crowd of people who want to be with you on the journey. All through telling a story.”

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Nouvelles pratiques de communication et de médiation

Nouvelles pratiques de communication et de médiation | Communication narrative & Storytelling | Scoop.it
Repenser les méthodes d'approche des publics
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Hatch: A Tool for Digital Storytelling for Social Impact Launches

Hatch: A Tool for Digital Storytelling for Social Impact Launches | Communication narrative & Storytelling | Scoop.it
Note from Beth:  Over the past six months,  I've been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. The Foundation recognized that a big opportunity exists betwee

Via Marta Torán
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Marta Torán's curator insight, December 5, 2014 2:52 PM

Historias para cambiar el mundo

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What is Story Theory? How to Use It to Create Awesome Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing

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Karen Dietz's curator insight, November 25, 2014 2:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 2014 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

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Amazing Storytelling Competition: Fairy Tales Architecture 2015

Amazing Storytelling Competition: Fairy Tales Architecture 2015 | Communication narrative & Storytelling | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, November 5, 2014 2:39 PM

After scanning through dozens of banal articles about business storytelling (yawn), this article pops up on my radar screen and I rejoice. Wow! A cool new adventure in storytelling with architecture and design.


Even better -- it's a competition open to any and all creatives (biz storytellers, that's you!). The goal is to dream about inventive architecture and reflect your creative ideas in a story that's attached/connected to a visual rendering.


Check out the websites listed and download the free PDF of submission info by following the link to "blankspaceproject". This could be a lot of fun. And you could win a cash prize!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Will interactive storytelling return to the spotlight?

Will interactive storytelling return to the spotlight? | Communication narrative & Storytelling | Scoop.it

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The Digital Rocking Chair's curator insight, Today, 3:04 PM


CMF Trends:  "Interactive storytelling has entered a phase of negative perception, but transmedia author Michel Reilhac believes that this is just a temporary lull. New media is being perfected in the wings."

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15 Digital Storytelling Tools for Educators - Social Learning
Which one do you…

15 Digital Storytelling Tools for Educators - Social Learning<br/>Which one do you… | Communication narrative & Storytelling | Scoop.it
15 Digital Storytelling Tools for Educators - Social Learning
Which one do you like best?

#occupationaltherapist   #physicaltherapist   #speechtherapist… - Carolina Pediatric Therapy – Google+

Via Cindy Rudy, @backbook
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Essor du storytelling des données grâce à la nouvelle plateforme Web de ... - LeLézard.com

Essor du storytelling des données grâce à la nouvelle plateforme Web de ... - LeLézard.com | Communication narrative & Storytelling | Scoop.it
Avec plus de 36 000 nouveaux utilisateurs qui ont rejoint la plateforme pour publier un nombre inédit de visualisations, 2014 fut une année particulièrement importante pour Tableau Public.
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Quand Kevin Spacey donne une leçon de storytelling - Balises Infos

Quand Kevin Spacey donne une leçon de storytelling - Balises Infos | Communication narrative & Storytelling | Scoop.it
Pour Kevin Spacey (House of Cards), le succès d'une histoire repose sur trois piliers sans lesquels elle n'aura aucun intérêt.Le storytelling nécessite
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Le raté de Nutella dans son opération de marketing viral - 20minutes.fr

Le raté de Nutella dans son opération de marketing viral - 20minutes.fr | Communication narrative & Storytelling | Scoop.it
«Obésité», «Huile de palme» ou «boitacaca» ne sont pas du goût du groupe Ferrero…
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A Step By Step Guide To Digital Storytelling With Storify

A Step By Step Guide To Digital Storytelling With Storify | Communication narrative & Storytelling | Scoop.it
Storify is a platform that allows you to tell stories using elements from the social web such as tweets, Flickr photos and YouTube videos.  There are so many ways to use the Storify app; one of my ...
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Comprendre le Brand storytelling en 3 exemples ! | Emarketinglicious

Comprendre le Brand storytelling en 3 exemples ! | Emarketinglicious | Communication narrative & Storytelling | Scoop.it
Qui n’a jamais dépensé 90% de son budget publicitaire en achat média et seulement 10% en création ? Plutôt que de consacrer des montants astronomiques en achat d’espaces publicitaires, il est préférable de construire et d’entretenir une histoire de marque forte. Vous savez, ces détails qui font qu’on achète une marque pour ce qui se cache derrière son logo et pas seulement pour des raisons rationnelles.

Via Wearethewords
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Wearethewords's curator insight, May 7, 2014 4:12 AM

Le pouvoir du storytelling!

Voici les exemples de 3 pionniers en brand storytelling. Une source d'inspiration pour humaniser votre marque. 

 

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Want Brand #Storytelling Success? Deconstructing The Art And Science Of It

Want Brand #Storytelling Success? Deconstructing The Art And Science Of It | Communication narrative & Storytelling | Scoop.it

“Deconstructing the art and science of storytelling, This sentence, the one you're reading right now, is the most important one in this entire feature.”


Via Karen Dietz, juandoming
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Jeff Domansky's curator insight, January 3, 10:30 AM

Karen Dietz shares a valuable article on brand storytelling. Recommended reading. 9/10

Venkatesh Iyer (venkyiyer.com)'s curator insight, January 4, 12:48 AM

Interesting read. Interesting examples.

Miklos Szilagyi's curator insight, January 4, 4:10 PM

You know what? The less arty and artificial is it, the better... 

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POV Digital Storytelling Tools: Adding a New Dimension to Archival Photography | POV Films Blog | PBS

POV Digital Storytelling Tools: Adding a New Dimension to Archival Photography | POV Films Blog | PBS | Communication narrative & Storytelling | Scoop.it
How the team from the interactive documentary Camp Century brought static photographs to life, and how you can use the technology for your next project.
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Increase Your 2015 Income With Storytelling For Sales

Increase Your 2015 Income With Storytelling For Sales | Communication narrative & Storytelling | Scoop.it
The role of the salesperson is changing rapidly. To be a star performer its vital to provide insights. When you use storytelling for sales you will click.

Via Karen Dietz
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Karen Dietz's curator insight, December 12, 2014 12:24 PM

Storytelling in sales is tricky and not as straightforward as it seems. Here my colleague Shawn Callahan talks about successful sales people, what they do, and how storytelling fits in. Sharing stories that create customer insights is key.


Even better, in the blog post he provides a link to a previous blog post to 4 story-based practices for fostering insight that you can use.


Don't miss this article. It gets you primed for increasing income in 2015 -- and who wouldn't want that?!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Carol Griffiths's curator insight, February 4, 12:45 PM

.......as long as the story is true, relevant and brings additional insight to the buyer...so many stories are thinly veiled self promotion...which, instead of advancing the prospects understanding of their own problem, merely serves to confuse and waste time.

 

Story telling can be powerful, I'm sure.

 

But only in the right circumstance.

 

Personally, I find prospects are very UNINTERESTED in anything that doesn't directly help them...

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Storytelling avec Prezi

Storytelling avec Prezi | Communication narrative & Storytelling | Scoop.it
Comment mieux présenter ? Comment créer des présentations de qualité professionnelle ? Participez à nos formations Prezi à Bruxelles, Paris, Lille et Genève.

Via Louis Levy
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Devenez I-reporter de l’instantané, de l’inédit ou un moment de vie… |

Devenez I-reporter de l’instantané, de l’inédit ou un moment de vie… | | Communication narrative & Storytelling | Scoop.it

Être reporter, c’est avoir tous ses sens en éveil. La technique permet désormais d’enrichir et de pousser l’experience au maximum. Être autonome techniquement, filmer, écrire, prendre des photos, enregistrer du son… c’est désormais possible grâce à des outils de très bonne qualité que je vous propose de présenter ici. Prix, utilité, fonctionnement, je lève un coin du voile sur mon organisation.


Via Tuic numerique - Canopé Beauvais
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The Psychological Comforts of Storytelling

The Psychological Comforts of Storytelling | Communication narrative & Storytelling | Scoop.it
Why, throughout human history, have people been so drawn to fiction?
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