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Brand Content

Brand Content | Communication narrative & Storytelling | Scoop.it
Contenu éditorial et marques : veille et réflexions sur les contenus de marques.
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Communication narrative & Storytelling
Tout pour raconter une histoire!...@Backbook sur Twitter
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Créativité et Communication

Créativité et Communication : étude de cas "Storytelling"
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Travel Tips to India by @coryjim @yanceyu

India is an amazing country, and those of you taking a trip to India, we've done the work for you so you can save yourself time, money, stress, and experienc...
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5 Ways To Have Great Conversations Full of Stories

5 Ways To Have Great Conversations Full of Stories | Communication narrative & Storytelling | Scoop.it
Is conversation a lost art? Here's how to bring it back--from placing yourself in the right environment to listening the right way.

Via Karen Dietz
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Theophilus's curator insight, March 29, 1:19 AM

These insights are quite transferable to education - maybe that is where it should start. Too little emphasis is placed on listening skills when it comes to great conversations. Mortimer Jerome Adler wrote an amazing book many years ago called, "How to Listen, How to Speak". With his focus on civil dialogue, it could be a handy supplement to the insights from this article.


David Hain's curator insight, March 29, 1:34 AM

Have a conversation filled weekend!

Susan Burnell's curator insight, March 31, 8:57 AM

Storytelling connects us with our audiences in memorable ways.

 

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La scénarisation pédagogique (avec image) · thot

Une série de 5 articles écrits par Elodie Lestonat pour Thot Cursus. A la base réservés aux abonnés de l'édition professionnelle, ces articles sont désormais en accès libre !

Via Vincent Martinet
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Murielle Godement's curator insight, March 25, 9:47 AM

Sous forme de Storify.

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5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | Communication narrative & Storytelling | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →
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Here's a Simple Way to Create an Interactive Story

Here's a Simple Way to Create an Interactive Story | Communication narrative & Storytelling | Scoop.it
Need some inspiration? Here's a simple way to take your bullet point slides and convert them to a simple story-based interaction.
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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Communication narrative & Storytelling | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via José Carlos
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Marta Torán's curator insight, April 3, 11:02 AM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 3, 11:11 PM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 12:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

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Visual storytelling

The presentation offers standard and interlinked visual charts to help authors generate story ideas and write them with consistency and reliability. I hope t...
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Où sont les vulgarisatrices ?

Où sont les vulgarisatrices ? | Communication narrative & Storytelling | Scoop.it

Il est d’usage de souligner la trop faible part des femmes en sciences, surtout lorsqu’on s’élève dans la hiérarchie. Mais encore plus rares sont les femmes scientifiques qui parlent de science dans les médias.


Via Audrey Bardon
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The Power to Connect Through Visual Storytelling

The Power to Connect Through Visual Storytelling | Communication narrative & Storytelling | Scoop.it

"Consumers are faced with more social media channels and messages than ever before, resulting in a challenging environment for marketers to stand out and drive awareness and action around desired messages and campaigns. With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy."


Via Gregg Morris
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Gregg Morris's curator insight, March 13, 4:20 AM

Looks promising...

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▶ We're All Storytellers - YouTube

"We all love stories. We're born for them," says filmmaker Andrew Stanton ("Finding Nemo," "Toy Story," "WALL-E") in this video that celebrates everyone who'...

Via José Carlos
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Digital Storytelling: a Marriage of Old and New

Digital Storytelling: a Marriage of Old and New | Communication narrative & Storytelling | Scoop.it
Storytelling is an ancient form of communication. Older than the written word, it has been a form of human expression for as ...
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L'utilisation de l'ebook dans la narration transmédia (3/3)

L'utilisation de l'ebook dans la narration transmédia (3/3) | Communication narrative & Storytelling | Scoop.it
Les jours passent, et je n'ai toujours pas fini de vous parler de la narration transmédia. Rassurez-vous, l'article d'aujourd'hui sera le dernier consacré au sujet. Après avoir donné une définition...

Via Audrey Bardon
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Happy Interior Blog: Telling Visual Stories With A New App: Steller

Happy Interior Blog: Telling Visual Stories With A New App: Steller | Communication narrative & Storytelling | Scoop.it

Come to the blog where I'm sharing a brand new app to tell visual stories! You will love it - I have three examples on the blog.


Via Igor Josif
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Apprendre le Web avec Mozilla webmaker (1) - Framablog

Apprendre le Web avec Mozilla webmaker (1) - Framablog | Communication narrative & Storytelling | Scoop.it

Vite fait, vite lu : ce qui fait la force du Web ouvert, c’est que n’importe qui peut en être un maillon et le construire. Mozilla Webmaker est un ensemble d’outils ludo-éducatifs qui permettent à chacun de comprendre et de modeler le Web. ...

 

>>>> Apprendre le Web avec Mozilla Webmaker (2) : http://www.framablog.org/index.php/post/2014/03/29/Apprendre-le-Web-avec-mozilla-webmaker-2L-%C3%A9ducation-au-Web-avec-Mozilla-webmaker-2

 

 


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Extending story... | The Big Idea | Te Aria Nui

Extending story... | The Big Idea | Te Aria Nui | Communication narrative & Storytelling | Scoop.it
Transmedia NZ's Fiona Milburn brings us the third and final post in a series looking at how innovative storytellers use social media tools to extend narrative and engage audiences.This time we discuss groundbreaking projects which utilise Pinterest,
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Les élections en résumé

Les élections en résumé | Communication narrative & Storytelling | Scoop.it

Via Titom
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djehout Un seul outil pour créer toutes vos expériences interactives

djehout Un seul outil pour créer toutes vos expériences interactives | Communication narrative & Storytelling | Scoop.it

Via RencontreDesCultures
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RencontreDesCultures's curator insight, March 24, 4:06 AM

Djehouti permet aux créateurs de contenus, qu'ils soient médias, producteurs, agences digitales ou indépendants, de publier des expériences interactives sans connaissance en développement informatique.
Djehouti permet de mixer tous les types de médias et de les rendre interactifs avec l'utilisateur en un temps 
et pour un coût record.

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Crafting Visual Stories with Data

Data visualization has enabled us to compress data and express them visually in many interesting new ways. It is often cited that we are trying to tell stori...
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App tags physical places with personal stories

App tags physical places with personal stories | Communication narrative & Storytelling | Scoop.it
Findery links stories with real-world locations through geotagged 'notes' that can be left for online explorers to discover.

Via Wendy Forbes
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Cellules | Interactive storytelling

Cellules | Interactive storytelling | Communication narrative & Storytelling | Scoop.it
Site de l'agence Cellules, studio de création multimédia : web + design + films

Via RencontreDesCultures
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« Apocalypse » ravive la Grande Guerre en couleurs

« Apocalypse » ravive la Grande Guerre en couleurs | Communication narrative & Storytelling | Scoop.it
Faut-il mettre les images d’archives en couleurs ? Un procédé de plus en plus courant, repris dans la série « Apocalypse », sur la première guerre mondiale, diffusée sur France 2 à partir du 18 mars.

Via Clic France
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Visual Storytelling, How to Use Visuals, Videos and Social Media

Visual Storytelling, How to Use Visuals, Videos and Social Media | Communication narrative & Storytelling | Scoop.it
Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started.

Via José Carlos
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Sri's curator insight, March 10, 1:06 PM

One important skill entrepreneurs require is to communicate well with customers, business partners and funders. Blogs and social media are fast becoming key to such engagement. 

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Théorie du flow et webdocumentaires


Via Davduf, Catherine Ricoul, Jindra Kratochvil, Catherine Pascal, RencontreDesCultures
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Davduf's curator insight, February 16, 1:35 PM

Une présentation de Florent Maurin à propos de sa «théorie du flow dans le webdoc. Où comment tout doit servir la narration et l'engagement du spectateur

mirmilla's curator insight, February 17, 2:13 AM

Interesting presentation on one of the favorite Florent Maurin themes 

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Vidéo Storytelling : Les Îles Canaries et le projet ... - Etourisme.info

Vidéo Storytelling : Les Îles Canaries et le projet ... - Etourisme.info | Communication narrative & Storytelling | Scoop.it
Il n'y a plus besoin de vous convaincre quant à la pertinence et l'intérêt du médium vidéo dans le tourisme ? Il vous manque une dose d'inspiration mais vous souhaitez absolument vous lancer dans une nouvelle aventure de vidéo storytelling ...

Via Catherine Pascal
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