SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.
We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.
These are the first results after 4 months running this experiment. Continue reading →
Il est d’usage de souligner la trop faible part des femmes en sciences, surtout lorsqu’on s’élève dans la hiérarchie. Mais encore plus rares sont les femmes scientifiques qui parlent de science dans les médias.
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Vite fait, vite lu : ce qui fait la force du Web ouvert, c’est que n’importe qui peut en être un maillon et le construire. Mozilla Webmaker est un ensemble d’outils ludo-éducatifs qui permettent à chacun de comprendre et de modeler le Web. ...
Transmedia NZ's Fiona Milburn brings us the third and final post in a series looking at how innovative storytellers use social media tools to extend narrative and engage audiences.This time we discuss groundbreaking projects which utilise Pinterest,
Il n'y a plus besoin de vous convaincre quant à la pertinence et l'intérêt du médium vidéo dans le tourisme ? Il vous manque une dose d'inspiration mais vous souhaitez absolument vous lancer dans une nouvelle aventure de vidéo storytelling ...