Communication narrative & Storytelling
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Communication narrative & Storytelling
Tout pour raconter une histoire!...@Backbook sur Twitter
Curated by Sémio PUB
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Rescooped by Sémio PUB from Transmedia: Storytelling for the Digital Age!

Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Communication narrative & Storytelling |

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"

Via The Digital Rocking Chair
Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.


Rescooped by Sémio PUB from LOVE NICE Sophia Dudésir - Journaliste Transmédia!

Transmedia Mobile Gaming - Conference | Transmedia Storytellling

Patrick Möller: "The first "Transmedia Mobile Gaming" conference was being held this month in Warsaw. I was invited by Voodoodance to speak there about "Transmedia Storytelling" and to show some cases. These are the slides of my talk."

Via Simon Staffans, The Digital Rocking Chair, Dorothea Martin, Storytelling Magazine
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