What Is 'Creativity' in Advertising, And When Does It Lead To Market Performance?
Advertising creativity is about promoting product characteristics and sales of a brand through unique or clever advertising creation script. In reality, the advertising industry is more willing to define the advertisement creativity as the "advertisement original thinking. Advertising creativity aims to maximum to attract consumers so as to achieve brand voice communication and marketing objective. It can guide the consumer's psychological to attract them in order to increase brand sales which contributed to the purchase behavior. Advertising creative is composed by two main parts.
1. Advertising creativity is the expression of the advertising strategy and the purpose is to create effective advertising to increase purchase. 2. Advertising creativity is the creative thinking activity which is the essential feature of creativity. 3. Advertising creativity must be based on consumer psychology based. (subliminal advertising) 4, Advertising is the way to understand the customer product.
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