To make recommendation based on findings. 1.3 Research hypotheses. 1. To what extent does marketing communication mix increase the sales volume of the NBC brand? 2. How does the effectiveness of the company's ...
Stephanie Tucker's insight:
A marketing mix consits of the four 'Ps' , Place, Price, Promotion and product that will result in the best objectives,and tactics needed to create an effective marketing mix for your product or service.
This article gives the reader insight about marketing communication and how effective the marketing mix is when creating a brand. As discussed in the article without communication consumers would be unaware of your product and what it does. Thus, they need an effective marketing mix to communicate to the consumers that indeed this product does exists. It also enables to modify the consumers behavior and thoughts on the product which is most important when it comes to consumers emotional response. This article goes into more depth about the importance of communication between the brand and the public which I definitly agree on. To create a successful brand a good marketing mix that includes clear communication to each consumer will result in a positive purchase and awareness of the brand. With poor communication skills, objectives won't be met and products won't be purchased.
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