Checking your audiences' activity on Social Media is what every marketer should be monitoring but they should also track the business results more and tie Social Media activity with business objectives.
Olivia Bromley's insight:
This article was very informative and gave great insight into how to measure the success of the company's social media marketing. When using social media it is difficult to measure how many consumers are actually connecting with the company and who are just viewing occassional promotions the company displays. This article is helpful by identifying the 5 challenges marketers have when measuring their success and it gives useful guidlines to help them. I believe that social media is a good marketing technique when promoting a product or brand and helps companies engage with consumers. However, companies have to work really hard to get consumers to take the next step and actually stay loyal to them because consumers are overloaded with information from different organisations everyday. Therefore, by using the guidlines in this article companies can start measuring their success properly and see if social media marketing is really working for them.
Although the “marketing communications mix” (not to be confused, albeit confusing, with the “marketing mix”) has evolved through numerous variations, there are three elements to marketing communications: tools, media and messages.
Olivia Bromley's insight:
This article is really informative and gives readers a full understanding of what the communication mix is and what it is made up of. Most people confuse the communication mix with the marketing mix or think they are the same. This article explains that they are different and goes into detail about each section of the communication mix. The three main parts of the communication mix are: tools, medium and messages. The article describes clearly what each element is and how it can be used to benefit companies. I believe this article is very valuable to any brand or company wanting to communicate with consumers and should be used if they want to be successful.
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