Communication-mix-AUT
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Communication-mix-AUT
Communications mix includes advertising, personal sales, sales promotions, public relations and direct marketing.
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Steps In Developing Effective Communication

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An effective marketing communication process is devided into several of steps, included identify the target audience, determine the communication objectives, design the message and manage and coordinate this process.

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What Is a Marketing Communication Mix?

What Is a Marketing Communication Mix? | Communication-mix-AUT | Scoop.it
Companies that sell products or services use some or all of the components of a marketing and communications mix, also called a promotional mix. These include advertising, personal sales, sales promotions, public relations and direct marketing.
Bùi Nghĩa Dũng's insight:

Communication mix is know as promotion mix. That is a tool of marketing strategy, include some stuff as advertising, personal sales, sales promotions, public relations and direct marketing. This article showed the characteristics of each type of marketing method. Using all parts of mix should be taken advantages for promoting product. 

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Enele Westerlund's comment, September 26, 2013 7:20 PM
Blake, I definitely think PR is extremely important. The article does outline the major components of a comm. mix.
Zachary Woods's comment, September 26, 2013 9:47 PM
Blake I feel this article was beneficial in providing an overview of the marketing communication mix and its components. I agree that the public relations element of the mix is significant as well.
Vic Methven's comment, September 26, 2013 10:00 PM
Hey Chontelle, I enjoyed reading the article and your summary of it. I agree that creating a mix needs to be done effectively in order achieve the goals the company is aiming for. Direct marketing has got the potential to be effective but can be costly and annoying to consumers (i.e. your example of telephone calls during dinner). I agree that this article helped simplify crucial components in the marketing mix and how they are useful