An effective marketing communication process is devided into several of steps, included identify the target audience, determine the communication objectives, design the message and manage and coordinate this process.
Companies that sell products or services use some or all of the components of a marketing and communications mix, also called a promotional mix. These include advertising, personal sales, sales promotions, public relations and direct marketing.
Bùi Nghĩa Dũng's insight:
Communication mix is know as promotion mix. That is a tool of marketing strategy, include some stuff as advertising, personal sales, sales promotions, public relations and direct marketing. This article showed the characteristics of each type of marketing method. Using all parts of mix should be taken advantages for promoting product.
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