Communication Mat...
Follow
Find
5 views | +0 today
Rescooped by Betty Carlin from Public Relations & Social Media Insight
onto Communication Matters
Scoop.it!

8 Tips For Managing A Social Media Crisis - AllTwitter

8 Tips For Managing A Social Media Crisis - AllTwitter | Communication Matters | Scoop.it

The key word in social media is social.

 

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

 

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...


Via Jeff Domansky
Betty Carlin's insight:

Great infographic! It's all about having a plan in place BEFORE you need it.

 

more...
Cindy Navarro's curator insight, August 29, 2013 10:44 AM

It takes R & R: Relationship & Response to issues.

Monica McPherrin's curator insight, August 29, 2013 5:10 PM

Always have a plan in case of an emergency.

Alison D. Gilbert's curator insight, September 5, 2013 10:23 AM

Dealing with a social media crisis.

 

Your new post is loading...
Your new post is loading...
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness #INFOGRAPHIC

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness #INFOGRAPHIC | Communication Matters | Scoop.it
Did you know that 52 percent of enterprise brands say that social media is the most important factor in client/customer relationship building and brand management?
(more…)
New Career Opportunities Daily: The best jobs in media.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

The Science of Storytelling

The Science of Storytelling | Communication Matters | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


Via Jeff Domansky
more...
LocalMark's curator insight, July 28, 8:02 AM

Every brand tells a story.

 

According to this study, our brains like stories more than facts. 

 

So give the people what they want: a good story. 

Carol Sherriff's curator insight, July 28, 8:48 AM

Intriguing information about how storytelling affects the brain and makes it easier to remember things and make distinctions between the story and our experience.

M. W. Catlin's curator insight, July 29, 7:09 AM

I've been talking about these ideas in my workshops for quite a while now.  We are hardwired for story.  It's one, if not a significant reason for our "success" as a species.  It's also one of the incredible frustrations of our times.   That science and facts yield the field to the fiction of prevarication and conspiracy is a tragedy.  

Rescooped by Betty Carlin from Social Media Bites!
Scoop.it!

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+ | Communication Matters | Scoop.it
In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of ...

Via David Blundell
more...
Kathy Shelburne's curator insight, July 23, 8:04 AM

Make your bio unique and avoid those overused words and phrases. Focus on what you've done not what you are capable of doing! Be funny and memorable.

Tony Adams's curator insight, July 24, 8:30 PM

First impressions count, whatever the occasion.   It's definitely worth taking the time to get this part of your personal brand right.

 

More and more, first impressions are formed online - I now regularly search a candidate's Social Media presence before interviewing for a role on my teams.

 

Our challenge is to make sure that our central pitch is consistent and true (people can spot a fake!) but it needs to be tailored for each SM platform. 

 

Different words, same message.

 

XDS Marketing's curator insight, July 25, 7:02 AM

In this new age of social media, how you display your character on your social channels will have a lot to do with how people trust you and want to engage... Showing true identity is essential to creating that  trust!

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Communication Matters | Scoop.it

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.


Via Jeff Domansky
more...
Merideth Harrington's curator insight, July 22, 12:21 PM

Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block! 

massimo scalzo's curator insight, July 23, 12:55 AM

Wow ! 50+for Content Curation...

massimo scalzo's curator insight, July 27, 5:23 AM

Wow ! 50 toos for Content & Marketing !

Rescooped by Betty Carlin from visualizing social media
Scoop.it!

Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Communication Matters | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
more...
Rose Marie DeSousa's curator insight, July 25, 9:54 AM

add your insight...

Kim Lindskog's curator insight, July 25, 2:11 PM

Thinking about the digital age...how does this make you feel?

Victor Juarez's curator insight, July 27, 8:12 AM

Un futuro de ciencia ficción, mas cerca gracias a Internet.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

20 WordPress Plugins for a More Powerful Blog | Buffer

20 WordPress Plugins for a More Powerful Blog | Buffer | Communication Matters | Scoop.it

We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?

 

As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!

 

Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 16, 8:04 AM

Kevan Lee shares an invaluable list of WordPress blogging plugins to consider.

Jeff Domansky's curator insight, July 16, 9:53 PM

These really are top WordPress plugins you should explore.

Rescooped by Betty Carlin from MarketingHits
Scoop.it!

Beautiful Clean Web Designs for Inspiration

Beautiful Clean Web Designs for Inspiration | Communication Matters | Scoop.it

There are plenty of options available when it comes to designing a website. Web design should be creative and attractive if you want to make it look unique from all others. But, clean web designs are more effective and look beautiful on the websites, which results in more user’s attention to the important elements on the website. It simply comes down to how beautiful the designer can manage the elements present on the website. Clean web designs are very trendy and attractive designs because they always tell everything while keeping it simple.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

10 Ways to Convert More Customers Using Psychology | BUZZmetrics

10 Ways to Convert More Customers Using Psychology | BUZZmetrics | Communication Matters | Scoop.it

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.

 

As an online marketer looking to improve conversions, you need to learn why people purchase your products or services. Viewing case studies can provide ideas on tweaks that have worked for others, but if you don’t actually learn or hypothesize why one tweak increased or decreased conversions, you’ll never actually become better. Good A/B tests require proper documentation and a “post analysis” when the test is complete.

 

Today’s infographic lists 10 psychological studies that have been proven to convert consumers to saying “yes”....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 11, 12:40 AM

Valuable insight and recommended reading for marketing, PR and social media pros.

Rescooped by Betty Carlin from MarketingHits
Scoop.it!

Where to find ideas and inspiration for a blog post

Where to find ideas and inspiration for a blog post | Communication Matters | Scoop.it

One of the most common questions I get asked as a writer/blogger/content marketer is where I get my ideas from. Publishing as often as I do (multiple times per week, up to every weekday sometimes), ideas are certainly something I need a lot of.

 

Since people seem interested in how this works for me, I thought I’d share some of the ways that work best for me (so far—it’s always a work in progress!).


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

5 Quotes to Get Your Creative Juices Flowing

5 Quotes to Get Your Creative Juices Flowing | Communication Matters | Scoop.it

Creativity is the thing that fuels your life’s work. The great thing about creativity is that it can come in many forms. It isn’t just limited to the traditional things such as art or music.


Your life is your work of art and creativity is the fuel that innovates, creates solutions and fuels change for a better world.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from The Marketing Technology Alert
Scoop.it!

An Exhaustive List of Google's Ranking Factors [Infographic] - HubSpot

An Exhaustive List of Google's Ranking Factors [Infographic] - HubSpot | Communication Matters | Scoop.it

In case you were bored...

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
more...
No comment yet.
Rescooped by Betty Carlin from The Marketing Technology Alert
Scoop.it!

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company | Communication Matters | Scoop.it

Digest...

 

1. Your biggest advocates have the fewest followers

2. Twitter has 6 distinct communication networks

3. Marketers say written content trumps visuals

4. You have less than an hour to respond on Twitter

5. Late night is the best time for retweets

6. Fridays are Facebook’s best day for engagement

7. Photos drive engagement on Facebook pages

8. Facebook, Pinterest and Twitter drive the most traffic

9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans)

10. There’s a best day for everything on Pinterest

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's curator insight, July 6, 11:08 AM

You'll want to click through for details, especially #s 1, 2, 3 and 9.

malek's curator insight, July 7, 5:32 AM

Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move

Joanne Basford's curator insight, July 7, 10:22 AM

Some Really interesting insights in this.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | Communication Matters | Scoop.it

You want visitors to come back to your site. And in most cases they don’t.

 

But, what if I could show you a quick series of tweaks that you can make to your blogs layout which would fix the problem? Does it sound too good to be true?

 

I used to think so too until I started making these exact small tweaks....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 5, 8:09 AM

Adam Connell says your blog is leaking cash and he'll show you how to plug the leaks.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Communication Matters | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.

 

In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'

 

Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 28, 5:50 AM

Useful reference and advice for practical SEO for local businesses.

Rescooped by Betty Carlin from Content Curation World
Scoop.it!

Content Curation as a Problem-Solving, Re-Assembling and Stewardship Process

Content Curation as a Problem-Solving, Re-Assembling and Stewardship Process | Communication Matters | Scoop.it

Via Robin Good
more...
Mikko Hakala's curator insight, July 26, 2:39 PM

Content curation in relation to students' work and assignments is discussed in this blog post by Ibrar Bhatt. (And more general, what implications content curation could have for education.)

 

From the revised Bloom's taxonomy perspective, curation could be seen next to creation at the highest level, see Steve Wheeler's great post on this: http://sco.lt/66Yxwf, (The post had a big influenced when I started with Scoop.it and ZEEF.)

 

Ivon Prefontaine's curator insight, July 26, 3:56 PM

Thinking of teaching as curating is one possible way of extending and transforming what we think about education. It takes us beyond the over-simplified reforms cast down from on high and reflects new ways of thinking about transforming education

Deb Nystrom, REVELN's curator insight, July 27, 5:13 PM

Filter bubbles are an unconscious or conscious choice in shaping our information choices.  What is your stewardship of your inputs, filters and sharing in the social world?  ~  Deb

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Communication Matters | Scoop.it

Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.


Via Kamal Bennani
more...
Bettina Gifford's curator insight, July 23, 4:50 AM

Evoke wonder - Stanton' s talk is great

Jeni Mawter's curator insight, July 24, 12:49 AM

Storytelling principles that apply to all storytellers - even children's and young adult story tellers.

Rescooped by Betty Carlin from visualizing social media
Scoop.it!

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Communication Matters | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss
more...
Missy Monroe's curator insight, June 24, 6:00 AM

If you ain't using social media in your business, your leaving out a lot of potential customers, which in turn means MONEY!

http://bit.ly/7reports

Issy Wiggins's curator insight, June 24, 7:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 2:02 AM

tres jolie infographie suur l'état des social medias....

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

The Kinds of Photos Instagram Followers Want to "Like"

The Kinds of Photos Instagram Followers Want to "Like" | Communication Matters | Scoop.it

Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see.

 


Via Kamal Bennani
more...
Siva Net's curator insight, July 18, 10:22 AM

Optimum quality Durability Low maintenance cost Keep your house well-ventilated without inviting those flying bugs. It can be used for windows. Has Fiber glass net And Nylon net and Netlon making the screen robust and improving the durability. Easy to install and available in all dimensions. Durable and Washable. Each screen is tailor made to suit your exact specifications Keep your house well-ventilated without inviting those flying bugs. It can be used for windows. Has Fiber glass net and Nylon making the screen robust and improving the durability. Easy to install and available in all dimensions. Durable and Washable. Each screen is tailor made to suit your exact specifications. 9788538851/9788538852

Bettina Gifford's curator insight, July 18, 1:23 PM

Thinking of integrating Instagram into the marketing mix? 

Rescooped by Betty Carlin from Digital Presentations in Education
Scoop.it!

Top Alternatives to Prezi and PowerPoint - the ultimate list

Top Alternatives to Prezi and PowerPoint - the ultimate list | Communication Matters | Scoop.it

If you are tired of looking for great alternatives to Prezi – look no further, because I have the ultimate comprehensive list of PowerPoint alternatives right here.  No more boring presentations. With this list you can pick the perfect presentation tool or software for your presentation (be it on stage in-front of an audience or online for sharing).
We tested these 10 different alternatives to Prezi and PowerPoint and summarized what we thought about each one.


Via Baiba Svenca
more...
Darleana McHenry's curator insight, July 18, 10:48 AM

I am always looking for alternatives to make great presentations :-)

Gerardo Varela's curator insight, July 19, 9:26 AM

Las mejores alternativas de presentación

Alfredo Corell's curator insight, July 25, 8:49 AM

It is obvious that a commercial alternative (eMaze) says that eMaze itself is the best option. isn't it?



Rescooped by Betty Carlin from MarketingHits
Scoop.it!

14 Marketing Automation Tools That Can Save You Precious Time

14 Marketing Automation Tools That Can Save You Precious Time | Communication Matters | Scoop.it

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company.

Market Automation Tools provide an Effective SolutionMarketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks.


What those actions and tasks are differs depending on the specific business.


Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.

 


Via Brian Yanish - MarketingHits.com
more...
Nancy Barnett's curator insight, July 13, 7:52 AM

Finding ways to manage your social media is always a challenge.  Here are some options. 

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | Communication Matters | Scoop.it

After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....

 

While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.

 

And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 9, 5:55 AM

Useful video tips to get more from your video marketing.

Erado Press's curator insight, July 9, 7:21 AM

"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action."

Rescooped by Betty Carlin from MarketingHits
Scoop.it!

8 Original Content Ideas for Your Business Blog

8 Original Content Ideas for Your Business Blog | Communication Matters | Scoop.it

Content is slowly taking over the world.

 

Blogging, hailed as one the easiest ways to produce original content for your site, is something marketers everywhere have been shouting about for a while now.

 

But the process of producing, publishing and promoting your content isn’t always easy. In fact, it can be outright challenging. With your team, you must come up with original, shareworthy ideas, identify and recruit a talented writer, and then market your content as if your life depended on it.

 

Oh, and then repeat.

Indeed, blogging is no walk in the park. To simplify the way you do content, here a few tips that will help with one of the hardest initial processes: coming up with ideas.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

How to Use Twitter Better [Infographic]

How to Use Twitter Better [Infographic] | Communication Matters | Scoop.it
 
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more.

Via Brian Yanish - MarketingHits.com
more...
Yield Technology's curator insight, July 9, 6:09 AM

Love a good info graphic

Barbara M Fowler's curator insight, July 9, 7:04 AM

An easy to see guide on best practices! 

Treathyl Fox's curator insight, July 9, 12:40 PM

With 140 character limit you can't help but keep it short.  Keeping it real?  I try.  Keeping them honest?  That's Anderson Cooper's job. :)

Rescooped by Betty Carlin from The Marketing Technology Alert
Scoop.it!

Modern Marketing: There Isn’t Just One View of the Funnel - MarketBridge

Modern Marketing: There Isn’t Just One View of the Funnel - MarketBridge | Communication Matters | Scoop.it

Digest...

 

1. Program Focus (Top graphic)

With the program focus funnel, especially if you are leveraging marketing automation, you are trying to map back specific programs and content to specific personas in the specific stages of this funnel.

 

2. Operations Focus (Middle graphic)

As you can see with the operations focus funnel, the considerations change. The focus is on processes, not programs. Some key processes to note with this funnel are fast tracking, lead scoring, qualification stages, and lead recycling. No matter how you set up your operational funnel, you want to have a fast track path to sales. The sales team does not want to feel that qualified leads are being held up in Marketing. Lead scoring is simple to set up in marketing automation but hard to master. The same white paper could be downloaded by someone just collecting information or someone ready to close. How do you score it? Keep revisiting and adjusting your lead scoring on at least a quarterly basis.

 

3. Buyer’s Focus (Bottom graphic)

Some look at the above graphic and call it a buyer’s journey. It is—but it is a buyer’s journey through the funnel. Too many marketers overlook these distinct buyer’s actions as they plan campaigns and programs through the funnel. You must map specific content to these specific actions if you want to see specific results. The content that you would send out at the “Committing to change” stage should be different than that content going out at the “Justifying the decision” stage. Always take a moment and consider the buyer’s journey through the funnel as you plan and create your marketing initiatives.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
more...
iNeoMarketing's curator insight, July 7, 4:55 PM

At the end of the day, it's about having the right content to the right people at the right time.

FRANK FEATHER ~ Business Futurist's curator insight, July 8, 4:01 AM

Good article ... Why there is no single view of the marketing funnel.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

This column will change your life: how to think about writing

This column will change your life: how to think about writing | Communication Matters | Scoop.it

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 6, 10:50 PM

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...