Communication Mat...
Follow
Find
20 views | +0 today
 
Rescooped by Betty Carlin from Public Relations & Social Media Insight
onto Communication Matters
Scoop.it!

8 Tips For Managing A Social Media Crisis - AllTwitter

8 Tips For Managing A Social Media Crisis - AllTwitter | Communication Matters | Scoop.it

The key word in social media is social.

 

As such, it’s a two-way game. Brands and businesses that use channels such as Twitter and Facebook to simply broadcast their message rarely get the sort of results they would expect. Fans and customers want and demand to be heard, and brands that carefully nurture these relationships benefit from higher engagement levels, boosts in website traffic and sales, strong word of mouth marketing and customer loyalty.

 

But sometimes, despite our best efforts, things go wrong. So what do you do when the worst happens?...


Via Jeff Domansky
Betty Carlin's insight:

Great infographic! It's all about having a plan in place BEFORE you need it.

 

more...
Cindy Navarro's curator insight, August 29, 2013 1:44 PM

It takes R & R: Relationship & Response to issues.

Monica McPherrin's curator insight, August 29, 2013 8:10 PM

Always have a plan in case of an emergency.

Alison D. Gilbert's curator insight, September 5, 2013 1:23 PM

Dealing with a social media crisis.

 

From around the web

Your new post is loading...
Your new post is loading...
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

Social Media Image Size Chart 2015 #INFOGRAPHIC

Social Media Image Size Chart 2015  #INFOGRAPHIC | Communication Matters | Scoop.it

What your social media sites and posts look like matters. But sizing images for every different social network can be a daunting task. This one chart simplifies the process, and tomorrow we'll share a free tool that helps you create and re-size them. 


Via Brian Yanish - MarketingHits.com
more...
Gerrit Bes's curator insight, May 21, 3:17 AM

Handy Overview !

Anzhelika Hrushetska's curator insight, May 21, 4:19 AM

Resume of all photo size! Nice 

Rescooped by Betty Carlin from Content Curation World
Scoop.it!

Curation Is Not About Ownership: It's About Change


Via Robin Good
more...
Robin Good's curator insight, May 11, 12:37 PM



"Curation is not about ownership. It’s not about proprietary rights to whatever environment or resource or experience you create. 


The job of a curator, Paolo Antonelli reminds me, is not to take and possess but to show and educate. 


The job of a curator is to make ideas accessible to as many people as possible.


Because creativity is about more than copyrights and patents. It’s about inspiring people to make something, be something, think something, do something – to change themselves so that we just might change the world."




by Jim Kast-Keat

original post: http://thirtysecondsorless.net/curation-2/ 

original video: https://youtu.be/kMmOIjBedWI 


Image: New Old Stock
Music: Dexter Britain





planetMitch's comment, May 12, 10:34 AM
Awesome reminder of why I started curating! Thanks!
Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC]

5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC] | Communication Matters | Scoop.it

You’ve heard it all before: write short but frequent posts; write more often; write less often; don’t write a blog at all. With so much conflicting advice out there, what’s a business blogger to do?

Just write, baby.

In all seriousness, as long as your content is good, and appropriate for your readers, you’ll do well. If you’re looking to take things up a notch with your business blog, keep reading.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Create the Perfect Social Media Marketing Mix

How to Create the Perfect Social Media Marketing Mix | Communication Matters | Scoop.it

How do you strike the right social media balance in your business? Build awareness and engagement with a perfect social media marketing mix.


Via Kamal Bennani
more...
Bouchra Bentato's curator insight, May 10, 12:56 PM

The perfect social media mix

Marco Favero's curator insight, May 11, 3:14 AM

aggiungi la tua intuizione ...

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

More Than Just Content: What Is Inbound Marketing?

More Than Just Content: What Is Inbound Marketing? | Communication Matters | Scoop.it

Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to fully capitalize on the original promise of having an online business presence.

What is inbound marketing! As its name suggests, drawing customers into a business with helpful, entertaining, educational and – above all – high quality content that appears on the business website.


Via Kamal Bennani
more...
Sergey Pavlov's curator insight, April 28, 9:51 AM
About Inbound marketing
Rescooped by Betty Carlin from digital marketing strategy
Scoop.it!

How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | Communication Matters | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

Via malek
more...
malek's curator insight, April 25, 7:11 PM

Don’t write less. Write better

Thanks @Os Ishmael.

Marco Favero's curator insight, April 27, 8:01 AM

aggiungi la tua intuizione ...

Adam J. Kovitz's curator insight, April 27, 9:57 AM

#conciseisking

Rescooped by Betty Carlin from visualizing social media
Scoop.it!

A Complete Guide to Social Media Images [INFOGRAPHIC]

A Complete Guide to Social Media Images [INFOGRAPHIC] | Communication Matters | Scoop.it

Relevant social media-isms, including image size guidelines, helpful tips & stats - that can help you navigate through the most popular social channels easily.

There’s no doubt modern businesses need to be social. But it’s really hard to be successful and keep track  image sizes, character limits, pixel requirements, engagement windows, and hashtag optimization, to name a few. It turns out there are methods behind all the madness, so we’ve compiled relevant social media-isms – including image size guidelines and helpful tips & stats – that can help you navigate through the most popular social channels easily...


Via Lauren Moss
more...
Venkatesh Iyer (venkyiyer.com)'s curator insight, October 22, 2014 11:14 PM

Have had several of these; every time I get he "latest" one I get rid of the old ones.

Rachel Turner Dool's curator insight, October 26, 2014 6:45 AM

A great, handy resource. 

David W. Deeds's curator insight, February 18, 9:28 AM

Thanks to Lauren Moss.

Rescooped by Betty Carlin from The Marketing Technology Alert
Scoop.it!

A Simple Guide to Using Hashtags on Twitter [Infographic] - HubSpot

A Simple Guide to Using Hashtags on Twitter [Infographic] - HubSpot | Communication Matters | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           


Via iNeoMarketing
more...
Marco Favero's curator insight, April 9, 3:03 AM

aggiungi la tua intuizione ...

Rescooped by Betty Carlin from MarketingHits
Scoop.it!

How to Optimize Social Media Images

How to Optimize Social Media Images | Communication Matters | Scoop.it
Do you create your own images for social media?

 

Are you happy with their performance?

 

With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.

 

In this article you’ll find three tips to optimize your social media images for better online performance.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

Influencer Marketing: How to Work With Influential People

Influencer Marketing: How to Work With Influential People | Communication Matters | Scoop.it
Social Media Marketing Podcast 139, in this episode Doug Karr will explore influencer marketing and how to work with people of influence.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from SEO and Social Media Marketing
Scoop.it!

The Content Marketing Ecosystem Is at a Crossroads

The Content Marketing Ecosystem Is at a Crossroads | Communication Matters | Scoop.it

'Social media and search engines aren’t equipped to handle the distribution of today’s content marketing and media deluge. According to Mark Schaefer’s book, The Content Code, by 2020 the amount of information on the Internet will have grown by 500 percent.

Even at today’s rate of online publishing, social media and search engines can barely keep up fulfilling their promise of content distribution for many brands and media outlets alike'.

Read More: http://www.socialmediatoday.com/marketing/2015-04-02/content-marketing-ecosystem-crossroads


Via Antonino Militello
more...
Marco Favero's curator insight, April 2, 6:16 PM

aggiungi la tua intuizione ...

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Dead Simple Tips For Measuring Only What Matters

Dead Simple Tips For Measuring Only What Matters | Communication Matters | Scoop.it

It's true that what gets measured, gets managed. But not everything needs to be managed. These tips make sure you only measure what matters.


Via Kamal Bennani
more...
Marco Favero's curator insight, April 3, 3:55 AM

aggiungi la tua intuizione ...

Elsie Whitelock's curator insight, April 3, 8:11 AM

Nice simple example of marketing campaign and how to create and measure KPIs.

Rescooped by Betty Carlin from Mastering Facebook, Google+, Twitter
Scoop.it!

How to Use Hashtags [Infographic]

How to Use Hashtags [Infographic] | Communication Matters | Scoop.it

While you may have learned the symbol for pound as a child, that sign (#) today is called a hashtag. And in the world of Social Media, it turns any word or phrase into a searchable link.


Via Ivo Nový, massimo facchinetti
more...
Marco Favero's curator insight, April 3, 11:15 AM

aggiungi la tua intuizione ...

Rescooped by Betty Carlin from Business Improvement
Scoop.it!

9 Social Media Tasks Every Business Owner Must Complete Every Month

9 Social Media Tasks Every Business Owner Must Complete Every Month | Communication Matters | Scoop.it

Via Daniel Watson
more...
Daniel Watson's curator insight, May 20, 3:06 AM


If your business utilises even one social media account, then you should view the info-graphic contained in this article, and act accordingly. The info-graphic is also well worth retaining and using as a checklist if you have multiple social media accounts and especially if different people operate the different accounts.

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How To Build A Successful Business Blog

How To Build A Successful Business Blog | Communication Matters | Scoop.it

Want to build a successful business blog but don't know where to begin? Learn how to set it up in twelve easy steps with the ultimate guide.


Via Kamal Bennani
more...
Marco Favero's curator insight, May 12, 1:57 AM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, May 12, 4:41 AM

If you need any help with any aspect of social media training contact us at http://humaninterfacepublications.co.uk. We are always pleased to help

donhornsby's curator insight, May 12, 8:37 AM

(From the article): Writing your latest blog post and hitting publish is just the beginning when it comes to growing your subscription base.

If you truly want to gain the attention of your target audience (and Google), then you will need to spend time promoting your content in multiple locations.

 

While there are many different ways to go about promoting your blog, I am going to focus on what I have found to be the most effective.

Over the years I have compiled a detailed list of where, how and when to promote your latest blog post.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

10 Content Marketing Hacks You Don’t Want to Miss

10 Content Marketing Hacks You Don’t Want to Miss | Communication Matters | Scoop.it

Content is an integral aspect of marketing your business and it starts with you – the expert of your industry!

 

The value of content has been proven time and time again. It is well worth your energy to implement a content strategy.

 

Don’t believe in the power of content? A quick Twitter or Google search may change your mind. The ROI on an effective content strategy has been proven. This stuff really works! Take a look at Newscred’s “50 Stats You Need To Know About Content Marketing”, if you’re still second-guessing the benefits....


Via Jeff Domansky
more...
Willem Kuypers's curator insight, May 11, 2:07 AM

On commence à hacker le content marketing ...

Shiv kumar's comment, May 11, 5:05 AM
http://mcdonaldsblog.in/?p=279
Amelia Paro's curator insight, May 15, 2:20 PM

Maketing content and marketing stats in one article?! I think I've found my happy place.....

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

Why You Need a Social Media Calendar and How to Create One

Why You Need a Social Media Calendar and How to Create One | Communication Matters | Scoop.it
You’ve heard of social media calendars before, but do you know what they are and how to use one?

Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web.

Here’s why you need a social media calendar and how you can create one

Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 24, 11:42 PM

Neil Patel shows why you need a social media calendar and how to create one in this infographic.

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Top Analytical Tools to Monitor Social Media Popularity

Top Analytical Tools to Monitor Social Media Popularity | Communication Matters | Scoop.it

Following are some of the leading analytical tools that maximize the values of your social media efforts.

 
Via Kamal Bennani
more...
Marco Favero's curator insight, April 28, 3:26 PM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, May 4, 7:57 AM

 

141
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

12 Creative #ContentMarketing Ideas That Don’t Require a Blog - #infographic

12 Creative #ContentMarketing Ideas That Don’t Require a Blog - #infographic | Communication Matters | Scoop.it
Here are 12 content marketing tips you can use to ensure you’re never without a great idea again. Some of these you’ll have read before, but there are likely to be some you’ve never thought of.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from visualizing social media
Scoop.it!

Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Communication Matters | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss
more...
Nedko Aldev's curator insight, March 12, 6:45 AM

 

166
Scott Wachtel's curator insight, March 13, 3:50 PM
Interesting Data for brand amanagment
Karen Stephenson's curator insight, April 18, 6:20 AM

Why do people un follow your social media pages?

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Create the Right Emotions with Color in Web Design

How to Create the Right Emotions with Color in Web Design | Communication Matters | Scoop.it

When it comes to choosing the right color for you website, how can you be sure it's the right one? This handy guide to color theory can help


Via Kamal Bennani
more...
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

How Important Is Brand Identity? #Infographic

How Important Is Brand Identity? #Infographic | Communication Matters | Scoop.it
Brand awareness, or as some call it, brand identity, is everywhere you look. Think about your typical start to a day. You might wake up, grab your coffee and take a quick look at the newspaper or your favorite news channel on TV.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

Your Website is About to Disappear from Google

Your Website is About to Disappear from Google | Communication Matters | Scoop.it

Google has left no doubt about how important it is to have a mobile-friendly site:

 “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”  (Google Webmaster Blog)

What this means is that Google’s algorithm can not only tell if your website is easily seen on mobile devices, but may ignore those that are not.  In fact, they are now displaying a “Mobile Friendly” icon when they display your website or blog in their search results.




Via Brian Yanish - MarketingHits.com
more...
Mike Donahue's curator insight, April 4, 9:12 AM

One thing not forget is that it's not enough to simply make the website mobile-friendly (works on a mobile device), you need to make experience of the website mobile-friendly (it's a pleasure to use on a mobile device).

Rescooped by Betty Carlin from SocialMoMojo Web
Scoop.it!

Why Twitter’s New Product “Curator” Could Save Social Marketers Hours | Simply Measured

Why Twitter’s New Product “Curator” Could Save Social Marketers Hours | Simply Measured | Communication Matters | Scoop.it
“ Surfacing the most relevant and interesting content can be a big challenge on Twitter. The sheer volume of Tweets makes it difficult to keep up with the ones that are relevant to your brand. Twitter is working to ease that tension with a new feature released this week. Called “Curator”, this tool gives publishers the…”
Via Jessica Kelly
more...
Jessica Kelly's curator insight, April 2, 6:15 PM

Twitter says that Curator will let publishers (and for now, only publishers) use complex queries and advanced filters to find relevant tweets quickly and easily, and then display those tweets into a mobile app, during a broadcast, etc. There's an analytics component, too, which may differentiate Curator from other curation tools.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | Communication Matters | Scoop.it
“Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.”
Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 2, 11:55 PM

These nine tools will help you measure your social marketing efforts better. Recommended reading. 9/10

Marco Favero's curator insight, April 3, 3:34 AM

aggiungi la tua intuizione ...