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Get The Most Out Of Social Media | Infographic

Get The Most Out Of Social Media | Infographic | Communication Matters | Scoop.it

The aim of social media is to facilitate brand awareness and develop your brand's personality. To do this you need to enter into meaningful conversations with your would-be customers, but before you can hold meaningful conversations you need to produce content that engages your followers.

This infographic provides you with 10 tips that will allow you to get the most out of your social media investment.


Via Lauren Moss
Betty Carlin's insight:

10 tips to get the most our out your social media investment. [INFOGRAPHIC]

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irfanahmad1989's comment, August 16, 2013 9:53 AM
Thank you Lauren Moss for sharing this.
Bart van Maanen's curator insight, August 20, 2013 5:44 AM

Wat kun je waar het beste delen? Deze infographic helpt je dat te bepalen. Best opmerkelijk is dat Pinterest hier slecht scoort voor het delen van video's. 

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Rescooped by Betty Carlin from Social Media and Internet Marketing
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Social Media Shortcuts Guide For You

Social Media Shortcuts Guide For You | Communication Matters | Scoop.it
Attention all the social media guys! Do you spend lots of time on social media? Are you tired of using mouse and keyboard to browse the whole path? Does your job involves lots of posting and browsing on social media but it takes a lot of time to do so? If you want to cut down some time spending on social media here is the solution.

Via Manish Dhane
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Guy Kawasaki - The Only 10 Slides You Need in Your Pitch

Guy Kawasaki - The Only 10 Slides You Need in Your Pitch | Communication Matters | Scoop.it

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 8, 10:34 AM

Amen! Recommended reading for speakers, marketers and PR. 10/10

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Dos and Don'ts of Using Social Media for Business

Dos and Don'ts of Using Social Media for Business | Communication Matters | Scoop.it

You realize that it can help you find new clients and engage existing customers. But actually doing marketing on sites like Facebook, Twitter, and Google+ is a whole other story.

Wouldn't it be cool to have a little pocket guide to navigating the landscape of social media?

Thankfully, the help is at hand, the psychics at Insurance Octopus have read your mind.

In order to make your social media marketing efforts more effective, they designed the infographic featured below....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 8, 11:29 PM

Handy little guide to social marketing.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
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Why the Future of Content Marketing Isn’t Just Marketing Content

Most people view content marketing as revolving around blogs posts, videos, and infographics – in short, all the usual suspects in terms of marketing content. They rarely if ever consider all of the other types of content that companies create — technical manuals, product data sheets, and customer service FAQs to cite a few examples — and how all of it could align with and support their efforts.

Similarly, most marketing teams never engage their peers in other departments about their content marketing activities unless it’s to ask them to serve as subject matter experts for a particular project. Regardless of whether that’s due to a lack of time or interest, they also don’t go out of their way to understand what content other departments are creating, let alone try to corral those efforts or align them. As a result, it’s easy for silos to form and for other departments to create content without regard for corporate standards. And who can blame them? They have their own goals to meet and adhering to the marketing team’s guidelines is rarely one of them.

This lack of coordination can lead to two big missed opportunities...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 9, 10:34 PM

Integrating content teams is the recipe for better content marketing.

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Public Relations: Four 'Wow' Ways to Use It for Sales

Public Relations: Four 'Wow' Ways to Use It for Sales | Communication Matters | Scoop.it
"PR is an insanely valuable activity in early-stage companies," wrote venture capitalist Mark Suster on his popular blog for startups.

The problem is that most companies focused on growth are almost allergic to public relations: It takes a ton of time, it doesn't easily lend itself to metrics, and the people who work in PR are often big picture, strategic—or, if you'd rather, "fuzzy"—thinkers.

In other words, PR people don't fit easily into the world of the bootstrapped or venture-backed growth company.

Yet, founders and investors alike will acknowledge that a company's perceived lack of credibility is one of the silent killers of great sales opportunities: Big potential clients can circle and circle, but they are famously risk-averse. In this era of transparency, social proof, and infinite-pages-on-Forbes, a company that doesn't have great coverage or exposure is almost questionable—and that's enough to kill big deals.

Via Jeff Domansky
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Jeff Domansky's curator insight, March 9, 11:02 PM

PR for startups is a given. Or is it?

Jonny Graham's curator insight, March 18, 9:13 AM

I thought this was a really interesting piece for anyone interested in developing their brand as a collaborative seller and driving the credibility of the business they work for and the technology that they sell.

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The Big List of SEO Tips and Tricks for Using HTTPS on Your Website

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website | Communication Matters | Scoop.it

It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.


Via Kamal Bennani
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Rescooped by Betty Carlin from The Marketing Technology Alert
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Infographic: The guide to social media shortcuts - B2B News Network

Infographic: The guide to social media shortcuts - B2B News Network | Communication Matters | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
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Hanin Abu Al Rub's curator insight, February 25, 5:10 PM

This is what I call useful... Social Media shortcuts...

LeadGenSocial's curator insight, February 27, 7:46 AM

Well... will have to spend some time learning it and getting use to it and then it might save us some time :-)

Marco Favero's curator insight, February 27, 6:11 PM

aggiungi la tua intuizione ...

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
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How to Find Keywords People Use (But Your Competitors Don’t)

How to Find Keywords People Use (But Your Competitors Don’t) | Communication Matters | Scoop.it

By strategically implementing long tail keywords, you’re far more likely to rank high, attract the audience you desire, and show motivated prospects the way to your website.

 


Via Kamal Bennani
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praveenben's curator insight, January 24, 6:42 AM

Find peoples keywords

Marco Favero's curator insight, January 24, 9:59 AM

aggiungi la tua intuizione ...

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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | Communication Matters | Scoop.it

Have a content marketing plan for 2015 yet? Here's how you can put one together.


Via Kamal Bennani
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Antje Mills's curator insight, January 16, 2:01 PM

We are in a new year and are anticipating the challenges ahead. While forging your online marketing plan for 2015, one thing that is not new -- CONTENT IS STILL KING.

Dr. Michael Hartschen's curator insight, January 17, 5:23 AM

44 items - great marketing check list!

themrernest's curator insight, January 18, 9:49 AM

very good presentation

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
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5 Essential Free Analytics Tools for Social Media Marketers

5 Essential Free Analytics Tools for Social Media Marketers | Communication Matters | Scoop.it

There are tools that social media marketers use on a consistent basis and many of these differ. These are 5 must haves as far as tools go for social media marketers.


Via Kamal Bennani
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The Most Important Elements of an Email Campaign

The Most Important Elements of an Email Campaign | Communication Matters | Scoop.it

Email Marketing - Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.


Via Kamal Bennani
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Must-Have Checklist Of Top Twitter Tips For Ambitious Small Biz - SocialBro

Must-Have Checklist Of Top Twitter Tips For Ambitious Small Biz - SocialBro | Communication Matters | Scoop.it

Twitter has leveled the playing field for small businesses to take on global brands. With 284 million active users, a single Tweet has the potential to go far beyond any other form of communication and at an unprecedented speed. And with 72% of people more likely to buy from a company they follow on Twitter, small businesses everywhere need to start thinking big and take advantage of Small Business Saturday coming up in the UK (it was last week in the US).

 

A solid foothold on Twitter can be a challenge if your brand isn’t yet established, so to help your SME take that initial leap from unknown to well-known, we’ve compiled six essential steps to optimizing your Twitter account and getting the most out of the socially active audience. If you follow these tips and use our checklist below then you’ll have a Twitter strategy that matches your aspirations in no time....


Via Jeff Domansky
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Marco Favero's curator insight, December 3, 2014 10:44 AM

aggiungi la tua intuizione ...

wanderingsalsero's curator insight, December 4, 2014 2:59 PM

I know I don't pay enough attention to Twitter and most SME's probably don't either. I think the reason is partly due to the fact that they don't know how to make it pay (as it is anything else). 

Christin Kardos's curator insight, December 7, 2014 5:45 PM

Great tips for beginners!

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How to Use SWOT Analyses for Smarter Content Strategies

How to Use SWOT Analyses for Smarter Content Strategies | Communication Matters | Scoop.it

It's the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year's company goals and uncover opportunities for moving the needle on next year's.

But when most people run these analyses and calculate next year's predictions, they forget about one crucial thing: market conditions. They're so focused on internal metrics and results that they miss out on some fascinating, high-level insights. 

One way to analyze both internal and market conditions is through a content SWOT analysis. It provides a strategic view of the main opportunities and challenges that exist with content marketing in your market. The outcome of this analysis should be a high-level action plan containing the most important tasks that will impact the success of your content marketing.

This post walks you through the basics of a content SWOT analysis and show you how you can use one in next year's planning process.


Via Brian Yanish - MarketingHits.com
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Dalibor Čotar's curator insight, November 30, 2014 3:14 AM

dodate vpogled ...

Comunicologos.com's curator insight, November 30, 2014 10:13 AM

FODA y Marketing de Contenidos

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30 LinkedIn Social Selling Sales Triggers - MarketingThink

30 LinkedIn Social Selling Sales Triggers - MarketingThink | Communication Matters | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.


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iNeoMarketing's curator insight, March 8, 1:55 PM

Right out of the Always Be Selling playbook. Combine this with a strong LI marketing program, and you're onto something.

Gary Barclay's curator insight, March 9, 5:26 AM

forget LinkedIN...get out there and sell!

Kim Harris's curator insight, March 10, 5:25 PM

Didn't realize these were sales triggers ~ makes me look more closely on how to capitalize.

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20+ Tools For Content Creation Bloggers Can't Live Without

20+ Tools For Content Creation Bloggers Can't Live Without | Communication Matters | Scoop.it

Why do you blog? Why does anyone blog? Why has blogging become a parallel to modern journalism, and a platform for people of all walks of life to be heard and represented?It may be a simple as availability. We write because we can and now, we publish better and faster than ever. Blogging will never end, but keeping content fresh, relevant and have it make an impact needs constant revisiting. Check out these tools available at different free sites to help keep your blogging visible, high quality and what you need it to be. Whether it’s a boost you need with your research, writing style, or design, help is easily accessible....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 8, 10:43 AM
These 20 tools will help you keep blog content fresh, relevant and impactful.
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20 Absolutely Essential Free Web Design Ebooks

20 Absolutely Essential Free Web Design Ebooks | Communication Matters | Scoop.it

As a web designer or web developer one must always stay updated with the latest design trends and know the recent discoveries in the development niche. Also, designers must continuously improve their skills and get better and better at their work. To help you achieve just that, we selected 20 absolutely essential free web design ebooks.

 

These great free web design ebooks will help you design better websites, enhance your developing skills and overall become better at your job....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 9, 10:05 AM

Designers and bloggers alike will find these resources very useful.

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4 Steps to Creating Authentic Stories Your Customers Will Want to Read

4 Steps to Creating Authentic Stories Your Customers Will Want to Read | Communication Matters | Scoop.it
Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results.

Via Jeff Domansky
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Jeff Domansky's curator insight, March 9, 11:39 PM

Useful tips for better business storytelling.

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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Communication Matters | Scoop.it

Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..


Via Jeff Domansky
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Erik Glitman's curator insight, March 9, 9:52 AM

Infographics can be either enlightening or confusing. These steps will help keep you on the right track when you create infographics

Itsdevelopmental's curator insight, March 10, 10:04 AM

Useful Infographic creation tools here.

Samantha Patterson 7's curator insight, March 10, 6:48 PM

This really is an awesome article to help with infographics.

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7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | Communication Matters | Scoop.it

If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. Here are 7 steps to epic content.


Via Kamal Bennani
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How to Research Blog Topics: A Step-by-Step Process

How to Research Blog Topics: A Step-by-Step Process | Communication Matters | Scoop.it

Learn an easy methodology for coming up with better blog posts.


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The Rise of Podcasts as Business Education #Infographic

The Rise of Podcasts as Business Education #Infographic | Communication Matters | Scoop.it
As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.

Via Brian Yanish - MarketingHits.com
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4 Best Practices to Connect Locally on Facebook and Twitter

4 Best Practices to Connect Locally on Facebook and Twitter | Communication Matters | Scoop.it

Social media, particularly Facebook and Twitter, is one of the best marketing tools a company can employ to connect locally with customers. But how do you get the most value out of these social media tools? You must connect locally on a global site media site. Learn HOW!


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Content Marketing Without Marketing Is Just Content

Content Marketing Without Marketing Is Just Content | Communication Matters | Scoop.it

Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building, techniques to market your content?


Via Kamal Bennani
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How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags | Communication Matters | Scoop.it

Learn how to ensure your link posts on Facebook, LinkedIn, and Twitter Cards pull in the correct image.


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What, When and Where to Post on Social Media #infographic

What, When and Where to Post on Social Media #infographic | Communication Matters | Scoop.it

When’s the best time to tweet? And what should you be tweeting about?

While your mileage may vary, studies suggest that tweeting between 1pm and 3pm is optimum (perhaps taking advantage of the post-lunch early afternoon workplace lull), and posts with high quality images and a strong call to action typically perform the best.

 

But what about Facebook, LinkedIn, Instagram and Pinterest? When should be you be updating there, and what type of content s


Via Brian Yanish - MarketingHits.com
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Darcy Bevelacqua's curator insight, December 3, 2014 9:59 AM

Quick guide- of course you should use analytics to customize what and when you send information to your target audeince.