Communication Matters
37 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

Presentation Template Designer Tips | Nancy Duarte

Presentation Template Designer Tips | Nancy Duarte | Communication Matters | Scoop.it

Below are three quick PowerPoint tip videos for upleveling your presentation template.


How to Set Up a Grid System


Grid systems are often used in print and online media to provide a consistent structure to visual communications. Utilizing a grid system in a presentation can allow elements to be displayed in consistent locations, facilitating the absorption of information. In addition, a grid can serve as a guide for employees creating presentations, helping them to know where to place design elements. This helps a company achieve a higher level of consistency between presentations and slides, giving an overall organization to the company’s visual communication.


How to Set Up Color Chips in PowerPoint


Color is a crucial part of a brand’s visual expression. A consistent treatment of your brand’s colors will help to make sure that people are able to “lock” their positive experiences to your brand’s specific visual cues. While many companies have corporate colors selected for various pieces of collateral, it is imperative that those same colors find themselves into the presentations, as often those presentations are used in key decision making engagements. Rather than simply trying to encourage people to use the right colors, update your template’s color palette so that the company’s colors are within easy access of each user by placing the colors in the presentation’s default color chips.


How to Set Up Default Design Elements in PowerPoint


In order for your employees to create presentation graphics that are on-brand, you need to provide them with tools which will facilitate this process. Often, when presentation templates are created, there are lots of example shapes, lines and other elements which people can use as starting points. But one easy way to help people create graphics that align with your look and feel is to set the default shapes, lines and text box formatting so that on-brand elements will be produced whenever a person generates a new shape, line or text box....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 28, 2:10 AM

Nancy Duarte creates presentations and offers training based on her unique VisualStory™ methodology, which applies storytelling and visual thinking to craft persuasive communications designed to shift audience beliefs and behaviors...

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

10 marketing tools to buy yourself for christmas | Copy Snobs

10 marketing tools to buy yourself for christmas | Copy Snobs | Communication Matters | Scoop.it

Christmas is a month away, and whether that fills you with holiday cheer or abject terror, it’s a great time to think about ways to improve your business in the new year.


Time is money, so why not automate as much as possible and focus on more important things (like hot toddies)?


There are thousands of marketing tools that can help you improve efficiency and draw in more business, so how do you sort through all of them? Some are certainly superior to others, so we’ve compiled a simplified list to make your decision process easier. Save yourself time and stress this December, and check out these 10 marketing tools to buy yourself for Christmas. It’s ok to splurge a little....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 28, 2:18 AM

Invest in your business this Christmas with these top 10 marketing tools.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

Why I Choose to Focus on One Marketing Channel at a Time

Why I Choose to Focus on One Marketing Channel at a Time | Communication Matters | Scoop.it

Working on too many marketing channels at once is kind of like being a jack of all trades and master of none.


Placing your attention on a single channel allows you to master that channel before moving on to the next strategy.


Managing multiple channels can quickly become chaotic and stressful


Did you know that the average B2B content marketer creates 13 types of content?


You heard it right—13!...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 29, 2:52 AM

Neil Patel says think about doing one social media channel well rather than several weakly.

hoistindices's comment, November 29, 3:43 AM
shared this
Rescooped by Betty Carlin from Social Selling
Scoop.it!

How to Use LinkedIn as a Digital Marketing Tool

How to Use LinkedIn as a Digital Marketing Tool | Communication Matters | Scoop.it
LinkedIn is the most professional of the social media networking websites. It is used by over 135 million professionals worldwide, and is a great tool for making business to business connections.
Via Gina Tucker
more...
No comment yet.
Rescooped by Betty Carlin from Curation, Social Business and Beyond
Scoop.it!

The Future of Social Media

The Future of Social Media | Communication Matters | Scoop.it
With this article and Infographic, we look at social media growth trends: how we got here, what is happening now, and some and predictions for the future

Via janlgordon
more...
janlgordon's curator insight, November 10, 10:03 PM

I selected this article from Curatti written by Aliona Tarankova because it explains the power and growth of social media and how it will evolve.

 

Social networks continue to be a powerful branding tool.

 

The History and Growth Behind Social Media

 

There are still only 31 percent of the world's population who are engaging in social networks. That means there is still a lot more room for growth -- especially in countries that are not as prolific as North America and Europe.

 

Tarankova provides the history of social media and what the future will look like worldwide. Internet access plays a big role in access as well as how developed a country is.

 

Here's what caught my attention:

 

  • Marketing budgets have grown over just the last two years. The numbers could double in five years as social media plays a larger role in more places.

 

  • There are around 400 million people who have stopped using their social accounts. This is a short term problem and is a part of how the system works.

 

  • Over the last few years social media usage has slowed down. But this has not impacted the importance of having a marketing strategy in place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/vs8w30647Hy

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 11, 10:59 AM
thanks @massimo facchinetti
drula eric's curator insight, November 12, 10:41 AM
Si vous êtes comme moi, vous avez effectué une recherche Internet sur et beaucoup de temps et d'argent gaspillé avec "devenir riche rapidement" les entreprises qui se sont avérés être des régimes. J'ai toujours voulu démarrer ma propre entreprise qui était LÉGITIME et HONNÊTE http://bweeble.com/brand/fe648
Scooped by Betty Carlin
Scoop.it!

Colorize Like a Pro – 20 Super Helpful Color Tools

Colorize Like a Pro – 20 Super Helpful Color Tools | Communication Matters | Scoop.it
While the Web is rich in various instruments that are intended to improve workflow or enhance the functionality of the project, there are just some valuable
more...
No comment yet.
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

How to Improve Your LinkedIn Profile and Presence #Infographic

How to Improve Your LinkedIn Profile and Presence #Infographic | Communication Matters | Scoop.it
You have only a few seconds to make a good impression with your LinkedIn profile. Here's how to create a profile that immediately captivates your audience.

Be consistent with your name, suggests the following Quill infographic: "Match your LinkedIn account name with the name you use on your business cards, email signature, and resume."

Via Brian Yanish - MarketingHits.com
more...
Rescooped by Betty Carlin from MarketingHits
Scoop.it!

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017 | Communication Matters | Scoop.it

The most important thing about social media marketing isn’t always the tech. It’s the people."


A lot of what draws marketers’ attention to social media is technology: new apps, networks and the latest features on major platforms. But the most important thing about social media marketing isn’t always the technology. It’s the people and how they use that technology to create, publish, share, interact and transact.

Social media is a dynamic of consumer behaviors driving new social technology development while at the same time, new technologies that affect consumer behaviors. It’s important for brands looking at what’s next in social media to understand this dynamic amongst their own customers and broader community.


Via Brian Yanish - MarketingHits.com
more...
Brian Yanish - MarketingHits.com's curator insight, July 6, 11:30 AM

A good article to read  if your thinking about marketing your business using social media.

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday | Communication Matters | Scoop.it
Rand outlines a straightforward and actionable 4-step process (including an array of tools to check out) for uncovering and prioritizing the best keywords for your SEO campaigns.

Via Kamal Bennani
more...
No comment yet.
Rescooped by Betty Carlin from Content Marketing & Content Strategy
Scoop.it!

Creating a Google Analytics Account

Creating a Google Analytics Account | Communication Matters | Scoop.it
Google Analytics is a must-have for your website—whether you’re working with us or another vendor, you’ll want to setup a Google Analytics account and connect it to your site. So what is Google…

Via Stefano Principato
more...
No comment yet.
Rescooped by Betty Carlin from Content Marketing & Content Strategy
Scoop.it!

The Art of Storytelling By a Storyteller

The Art of Storytelling By a Storyteller | Communication Matters | Scoop.it
In 1748, John Montagu the 4th Earl of Sandwich played a lot of cards in his free time. The problem he had, was that he wanted to snack, whilst still keeping one hand free for the cards. John came up…

Via Stefano Principato
more...
No comment yet.
Rescooped by Betty Carlin from Content Marketing & Content Strategy
Scoop.it!

How to Use Content Marketing in Your Visual Branding

How to Use Content Marketing in Your Visual Branding | Communication Matters | Scoop.it
Visual branding is a must to capture and audience's attention and keep it. But what's content marketing's role in visual branding? Learn more her

Via Stefano Principato
more...
No comment yet.
Rescooped by Betty Carlin from Content Marketing & Content Strategy
Scoop.it!

3 Persuasion Strategies for Your Content

3 Persuasion Strategies for Your Content | Communication Matters | Scoop.it
It's a content-riddled web out there. Ensure you're giving readers the best content possible by focusing on quality, authority, and trust.

Via Stefano Principato
more...
No comment yet.
Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

3 Creativity Tips for Marketers From Monty Python's John Cleese

3 Creativity Tips for Marketers From Monty Python's John Cleese | Communication Matters | Scoop.it

Monty Python alum John Cleese outlines 3 pillars of creativity that have helped him generate pure creativity, and content marketers should take note.


Creativity comes easy to some, but when it comes to content marketing we are constantly tasked with being creative. Content Marketers must consistently come up with new ideas and concepts that will win over audiences and stand out from the noise of competitors, all while ever so subtly sharing our product information and building brand loyalty. Not so simple.


At CMWorld, Monty Python alum John Cleese outlined three pillars of creativity that have helped him create, and more importantly replicate, pure creativity, and content marketers seeking new ideas should take note....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 28, 1:08 AM

And now for something completely different....

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

Which Colors to Avoid in Web Design – Web Design Tips & Tricks

Which Colors to Avoid in Web Design – Web Design Tips & Tricks | Communication Matters | Scoop.it

Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services. The power of color schemes should not to be underestimated. If used creatively, even the simpliest colors can not only boost the ability to advertise but also improve the time a user spends on a website averagely.


However, choosing the wrong color schemes can be disastrous to say the least and can drown any product or service, regardless of how big it is or what it brings to the table. For example, some advertisers choose flashy colors to capture the attention of their target audience. Although they may succeed in getting the heads turn in their direction, the audience will lose interest in the long haul.


This eventually ends up damaging brand image and reputation of the business.In this article, we will cover which types of color schemes to avoid in online advertising. I’ve gathered a list of “NOT TOs” along with an alternative methods for you to try....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 29, 1:35 AM

Colors will make or break your website design. Read and learn how to put color theory to work for biggest impact.

Marc Kneepkens's curator insight, November 29, 9:18 AM

Use colors the right way for better results.

Yu PANG's curator insight, December 6, 5:28 AM
Which Colors to Avoid in Web Design –#WebDesign Tips & Tricks
Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

What the Future of Web Design Will Look Like

What the Future of Web Design Will Look Like | Communication Matters | Scoop.it

It’s never too early to try and take a peek at the future. After all, web design will play a HUGE role in the way people connect with each other and receive information.


A lot has changed since the days of crowded homepages and colorful fonts. Minimalistic design seems to be passé as well. Which makes us wonder: what’s in store for the future of web design? What elements will users favor more or expect to see?


Below are the top three trends that could dominate web design by 2017. Take a look and see if you can implement them before the year is over....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 29, 2:15 AM

What's ahead for web design in 2017

AvizorMedia's curator insight, November 29, 3:08 AM
Las tendencias que dominarán el diseño web en el próximo año. ¿Qué apariencia dominara la web? 
Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Perform a Website Keyword Analysis on Your Competitors

How to Perform a Website Keyword Analysis on Your Competitors | Communication Matters | Scoop.it
A website keyword analysis on your competitors is a great way to find the best keyword opportunities, and solidify your content marketing and SEO strategy.

Via Kamal Bennani
more...
Stefanie Younger's curator insight, November 16, 7:21 PM

Interesting! Can use this in my marketing class for internet marketing.

Rescooped by Betty Carlin from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Curate Content Without Being Mindless and Mundane

How to Curate Content Without Being Mindless and Mundane | Communication Matters | Scoop.it

Curated content can offer a powerful value-add to your audience. Don't republish mindlessly; follow these tips for better content curation.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

IBM Watson News Explorer

IBM Watson News Explorer | Communication Matters | Scoop.it

IBM Watson News Explorer helps you quickly discover trending news in a dozen news categories.


Useful for a fast, first look at the news.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 5, 10:53 AM

Thanks to Robin Good for the tip.

Rescooped by Betty Carlin from Public Relations & Social Media Insight
Scoop.it!

Top 200 Most Important SEO Ranking Factors [Infographic]

Top 200 Most Important SEO Ranking Factors [Infographic] | Communication Matters | Scoop.it

To help you identify what SEO optimizations your website is missing, I have found an infographic that could be your guide. It’s simply called “SEO Ranking Factors” and is created by Coalition Technologies. The infographic lists 200 of the top most important SEO ranking factors that you should have implemented on your site.

The SEO ranking factors are divided into ten different categories, and you might have to do some additional research to identify what they mean and how to implement some of them. Doing so, however, will not be too hard.

As you might know, SEO is the one most vital aspect of growing the traffic to your website. If you are not already monitoring the SEO scene (and the changes continuously rolled out), you should start now. The amount of traffic that you can have routed to your site by just implementing the right SEO ranking factors is incredible. Whatever you do, do not overlook this free way of increasing the traffic to your site.

The SEO ranking factors range from simple additions like implementing size tags on your images to server privacy issues. However, even though you are not very skilled in the makings of a website, most of them are super simple to implement....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 10, 1:05 AM

If you want to optimize your site to show up on the first page on search engines then you have to implement some of these 200 important SEO ranking factors.

Scooped by Betty Carlin
Scoop.it!

Ask a Content Guy: Where Should I Distribute My Content Marketing?

Ask a Content Guy: Where Should I Distribute My Content Marketing? | Communication Matters | Scoop.it
Despite all the social hype, you still need to start with email.
more...
No comment yet.
Rescooped by Betty Carlin from Content Marketing & Content Strategy
Scoop.it!

10 Free Content Strategy & Editorial Calendar Templates 

10 Free Content Strategy & Editorial Calendar Templates  | Communication Matters | Scoop.it
10 Free Content Strategy & Editorial Calendar Templates - a helpful post from the team at Builtvisible.com

Via Stefano Principato
more...
No comment yet.
Rescooped by Betty Carlin from Content Marketing & Content Strategy
Scoop.it!

5 Reasons You Need a Content Marketing Strategy

5 Reasons You Need a Content Marketing Strategy | Communication Matters | Scoop.it
In this blog, we outline 5 reasons why a content marketing strategy is critical for building successful digital campaigns.

Via Stefano Principato
more...
No comment yet.
Rescooped by Betty Carlin from Content Marketing & Content Strategy
Scoop.it!

7 Tips for Writing Headlines That Drive Business Value

7 Tips for Writing Headlines That Drive Business Value | Communication Matters | Scoop.it
Turning Content into Business Leads and Readers into Brand Ambassadors

Via Stefano Principato
more...
No comment yet.
Rescooped by Betty Carlin from Content Marketing & Content Strategy
Scoop.it!

10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Communication Matters | Scoop.it
Here are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation.

Via Stefano Principato
more...
No comment yet.