Today’s business leaders face the challenge of creating the future workplace. Because of the advent of new technologies as well as the emergence of Millennials as a major percentage of the workforce, the future workplace will look vastly different than the one we are used to. At the same time, a culture of sharing, transparency, and mobility is entering the business world, as technology barriers lower. This change is being driven by the consumerization of IT, which can be described as the introduction of the popular consumer-grade technologies and devices that are spreading into the workplace for business use.
To better understand the scope and nature of this changes, Chess Media Group conducted a global research study in May 2013, surveying 605 employees who currently use social and collaboration technology tools, and how these tools affect their ability to work efficiently and flexibly.
Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less. A quick look at video on social media...When it comes to marketing your brand or business online, can you tell your story in 15 seconds? How about six?That's all the time you have when you use one of the new short-video sharing apps available for iOS and Android devices. Vine was the first of these video apps, enabling you to shoot and upload videos no more than six seconds long and loop over and over. Not to be left behind, Instagram recently added video sharing to its digital photo app, and upped the time limit to a whopping 15 seconds per video. Instagram videos don't loop.Then there's MixBit, which lets you shoot short videos but also enables editing of multiple clips into longer one- and two-minute videos. The service just launched last week...
Social media marketing is not just for targeting consumers. B2B marketers are discovering they can engage with huge numbers of prospects by 'humanising' their brand through Facebook, Twitter and Google+.
Karen Maduschke's insight:
The challenge is finding a balanced blend of personality and corporate positioning...
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