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ARPP : une bonne pub aime (aussi) se faire encadrer | le jour sans pub

ARPP : une bonne pub aime (aussi) se faire encadrer | le jour sans pub | Communication innovante | Scoop.it
Pauline Gagne's insight:

campagne ARPP 2014: et vous, la pub vous pouvez l'encadrer?

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Rescooped by Pauline Gagne from SocialMoMojo Web
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Four Principles of Social Media Savvy

Four Principles of Social Media Savvy | Communication innovante | Scoop.it
Marketer Maren Hogan shares a few tips for business owners diving into social for the first time.

Via Jessica Kelly
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Jessica Kelly's curator insight, October 4, 2013 2:39 PM

It's not all about you--except when it is. ;)

Rescooped by Pauline Gagne from SocialMoMojo Web
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The Death of Social ROI — Companies Are Starting to Drop the The Idea That They Can Track Social Media's Dollar Value

The Death of Social ROI — Companies Are Starting to Drop the The Idea That They Can Track Social Media's Dollar Value | Communication innovante | Scoop.it
The myths and realities behind ROI on social media.

Via Jessica Kelly
Pauline Gagne's insight:

the brand's image in social media as a content-based ROI (to be intended as "Return On Innovation")

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Jessica Kelly's curator insight, October 3, 2013 5:51 PM

"In a new report from BI Intelligence, we look at the no-frills but powerful metrics that social media managers and analytics companies are focusing on, we explain how the end of the vogue for ROI has not meant a pullback on social media budgets (in fact, social media budgets are ballooning). And we dig into some of the misconceptions and misuses surrounding the more common reach and engagement metrics popularized by Facebook Insights, the built-in analytics dashboard for Facebook pages."

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Faire du storytelling avec de la data

Faire du storytelling avec de la data | Communication innovante | Scoop.it
On n'arrête pas de parler de big data. Et vu de l'extérieur, on peut avoir l'impression que leur intérêt, certes important, se limite à l'analyse de données. Ce n'est pas le cas.
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Three Online Marketing Shortcuts that Take Too Long

Three Online Marketing Shortcuts that Take Too Long | Communication innovante | Scoop.it
Sometimes people hear online marketing and their common sense flies out the window. They start thinking there won't be any work (there will), there won't be
Pauline Gagne's insight:

flying to the moon (with online marketing) keys : stop waiting for the "flying Internet monkeys"

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Rescooped by Pauline Gagne from Stephane Favereaux
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Facebook et la mise en scène de soi : contrôler son image est ... - Le Nouvel Observateur

Facebook et la mise en scène de soi : contrôler son image est ... - Le Nouvel Observateur | Communication innovante | Scoop.it

Le Nouvel Observateur Facebook et la mise en scène de soi : contrôler son image est ... Le Nouvel Observateur LE PLUS. La vie est-elle plus belle sur Facebook ?


Via Stéphane FAVEREAUX
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