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8 Ways Public Relations Can Fuel Successful Content Marketing

8 Ways Public Relations Can Fuel Successful Content Marketing | Communication in B2B business | Scoop.it
After months of hard work, your new B2B research report is set to launch. Your project management system has been stacked with all the standard elements of a successful content marketing campaign. ...
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How to Insert Google Calendar Invites in Your Marketing Emails

How to Insert Google Calendar Invites in Your Marketing Emails | Communication in B2B business | Scoop.it
Learn how to create a calendar invite for your event marketing emails.

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Jaana Nyström's curator insight, May 28, 2014 4:26 AM

Great marketing tip!  Use it for Hangouts, too?

Larissa Meo's curator insight, May 28, 2014 8:26 PM

Muito legal para organizar a vida.

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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | Communication in B2B business | Scoop.it

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.

 

An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

 

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....


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Pallab Kakoti's curator insight, March 14, 2014 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 2014 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.

John Thomas's curator insight, March 22, 2014 7:54 AM

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

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The Three Pillars Of SEO In 2014

The Three Pillars Of SEO In 2014 | Communication in B2B business | Scoop.it

"In 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers. 


Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry".

 

Let’s explore each element in more detail so you can craft a winning SEO strategy: http://www.forbes.com/sites/jaysondemers/2014/01/28/the-three-pillars-of-seo-in-2014/

 

 


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Médias sociaux : Petite feuille de route en 2014 pour patrons encore réticents

Médias sociaux : Petite feuille de route en 2014 pour patrons encore réticents | Communication in B2B business | Scoop.it
Et si parmi les bonnes résolutions de ce début de 2014, les dirigeants d’entreprises et d’institutions inscrivaient la nécessité d’enfin effectuer

Via Cecile Verdier, Catherine MILLET
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Eric Roux's curator insight, January 6, 2014 9:18 AM

Alors, pourquoi attendre ?  ;-)

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7 Steps to Successful Content Marketing [Infographic]

7 Steps to Successful Content Marketing [Infographic] | Communication in B2B business | Scoop.it
A strategic, well-researched content marketing strategy will help your brand resonate with your target audience, driving leads and sales.

Via AlexaSocialMedia - Social Media & Community Management, Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 1, 2013 9:50 PM

A set of hueristic guidelines for developing effective content marketing. However, optimization requires tying the nodes together analytically.

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Avec l'explosion du mobile, le Call Tracking est devenu indispensable.

Avec l'explosion du mobile, le Call Tracking est devenu indispensable. | Communication in B2B business | Scoop.it
Avec l'explosion du mobile et du Click-to-Call, le Call Tracking est devenu un outil indispensable pour ne plus perdre de prospects.
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Generation C: The Nine Spheres of Social Media Influence

Generation C: The Nine Spheres of Social Media Influence | Communication in B2B business | Scoop.it

At first glance, after two decades, the utopian dream of the World Wide Web and social media maybe seems to be over. Big Brother returns to haunt our memories, and threaten our digital identity. Information overload and the maelstrom of new technologies confront us with a form of ¨Content Shock¨ and ¨Digital Darwinism,¨ where everything is moving too fast for us.

 

However, looking as the other side of the coin, the new digital ecosystem is perhaps not so bad he looks. Beyond this ¨Orwellian Dystopia¨, new technologies and social media provide us with the means to better fulfill us and make us better as individuals and consumers.

 

Today, thanks to new technologies, we can exercise together and individually, an undeniable power over brands and organizations. Tremendous power of influence, we could not even suspect there is still a few years, and now extends to many aspects of our existence.

 

This is the great power of influence of ¨prosumers¨; connected consumers of what we call now the new Generation C, baby boomers generation Z....


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Jeff Domansky's curator insight, June 17, 2014 10:47 AM

Here's a good look at Generation C and nine influences of this connected generation.

massimo scalzo's curator insight, June 19, 2014 4:46 AM

Tremendous power of influence!

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How Much Data is Created Every Minute | An infographic

How Much Data is Created Every Minute | An infographic | Communication in B2B business | Scoop.it

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet.

 

...I don’t anticipate the growth of data slowing down in my lifetime. There’s too much goodness to be mined from it all.

 

Recently, we decided to revisit the topic and found, not surprisingly, that the pace of data creation continued to accelerate. Our first infographic, for example, showed that Facebook users shared 684,478 pieces of content. Fast forward a couple of years and that number has exploded to 2,460,000 pieces. Insane....


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andree johnston's curator insight, June 1, 2014 8:24 AM

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet. 

AffiliateMarketHelp's curator insight, June 1, 2014 12:43 PM

It is advised that you take inventory of your online practises.....it is probably overdue for a 'tune-up' to keep up with the times....there is an older song "the times, they are a' changin'..""

AffiliateMarketHelp's curator insight, June 1, 2014 1:05 PM

It is advised you consider a revision to your online tactics to keep up with the numbers......words from an older song "the times, they are a' changin'"....

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Le blog comme outil de marketing de contenu - Wearethewords

Le blog comme outil de marketing de contenu - Wearethewords | Communication in B2B business | Scoop.it
Le blog est un excellent outil de marketing de contenu: fidélisation, acquisition, lead nurturing… Explications. L’avenir est au contenu, et même le présent. Depuis les débuts d’Internet, puis du Web, on a intronisé le contenu comme étant maître de ces nouveaux royaumes médiatiques… Au service de ce contenu, c’est une panoplie de canaux et dispositifs more »
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6 astuces pour produire des vidéos de qualité sur Youtube

6 astuces pour produire des vidéos de qualité sur Youtube | Communication in B2B business | Scoop.it
Avant même de penser référencement pour vos vidéos, focus sur la création de contenus de qualité: mieux vaut une vidéo bien tournée qu'un script mal écrit.
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10 Tips On How To Use Google Plus Hangouts - Business 2 Community

10 Tips On How To Use Google Plus Hangouts - Business 2 Community | Communication in B2B business | Scoop.it

There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers...


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Jaana Nyström's curator insight, December 9, 2013 2:51 AM

Simply put, a Google Hangout on Air is a great alternative to expensive webinar solutions where you and up to 9 guests can hangout and discuss whatever topic takes your fancy and broadcast that conversation to the rest of the world.

 

Your Google Hangout on Air is automatically broadcast live to both your Google+ home page and YouTube channel for the world to see.