Communication digitale et autres
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Communication digitale et autres
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How to use Facebook for marketing success

How to use Facebook for marketing success | Communication digitale et autres | Scoop.it
The changes you made will be lost if you navigate away from this page.Are you sure you want to leave this page?

Via Rami Kantari
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Comment une communauté nait, s’organise… et disparaît | Knowtex Blog

Comment une communauté nait, s’organise… et disparaît | Knowtex Blog | Communication digitale et autres | Scoop.it

Comment les espaces de coworking peuvent être à l’origine de nouvelles communautés ? Comment peuvent-ils leur permettre de se fédérer et de s’organiser ? On ne le dira jamais assez, le succès d’un espace de coworking dépend de sa capacité à faire naitre, à rassembler et à faire croitre une communauté.


Via Audrey Bardon, Matthieu Dufour
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How Social Media Influences Consumer Behavior

Here are the slides from my DLD talk this morning with Linda Abraham, CMO and cofounder of comScore.

Via Rami Kantari
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Comment évaluer la valeur d’un social media ?

Comment évaluer la valeur d’un social media ? | Communication digitale et autres | Scoop.it

Synonymes d’innovation, les social media sont saisis comme une opportunité par une variété de métiers : depuis le marketing jusqu’à l’industrie culturelle en passant par la presse écrite, ils ont permis à nombre d’acteurs de faire évoluer leurs chaînes de production et de diffusion, voire leur modèle économique. Le Social Media Club a réuni différents représentants du capital investissement pour croiser leur regard sur les social media et les stratégies financières propres à ce secteur.

(...)

 


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How to Effectively Rebrand Your Social Media Profiles

How to Effectively Rebrand Your Social Media Profiles | Communication digitale et autres | Scoop.it
Social media profiles: What you need to know to rebrand your business on social media. Learn how make a smooth transition.

 

Has your business changed since you first created your social media profiles?

 

Are you considering a rebrand of your company’s existing social identity?

 

With the right preparation, it’s possible to manage your social media rebranding efforts without losing a significant number of subscribers along the way.

 

Should You Rebrand Your Social Profiles?
Before we review the process of rebranding your social media profiles, consider whether a rebranding is truly right for your company.

 

According to Luke Brassinga of Likeable Brands, “True rebranding involves updating a company’s goals, message and culture.”

 

If you’re only conducting a rebrand because you like the sound of a new name better, your end results may not be worth the extra effort and potential for losses involved in the rebranding process.

 

As a result, rebranding is best suited for companies that are:

Changing their overall structure (perhaps as the result of a merger or acquisition). Substantially diversifying their product offerings (to the point where the existing identity is no longer applicable). Addressing business aspects that are outdated or failed.


If you’re approaching the rebranding process for one of these reasons, then here’s what you need to do to rebrand your social media profiles.

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16 Interesting Social Media Stats of 2012 [Infographic]

16 Interesting Social Media Stats of 2012 [Infographic] | Communication digitale et autres | Scoop.it

'Social media and blogging statistics of 2012 as reported by different news agencies and networks.Especially interesting are the facts about the length of tweets and the number of unanswered wallposts by brands.'

 

View more facts, statistics and links at the original article source...


Via Lauren Moss
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The Social Media Economy Explained - By The Onion [Video]

The Social Media Economy Explained - By The Onion [Video] | Communication digitale et autres | Scoop.it
The Onion takes aim at our "Social Media Economy" - including branded Facebook pages and social media consultants - in their latest installment of Onion Talks.  (The Onion parodies social media gurus & #TED talks.)...

Via Rami Kantari
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60 Informative Social Networking and Social Media Infographics

60 Informative Social Networking and Social Media Infographics | Communication digitale et autres | Scoop.it
Infographics have become the method of choice to communicate data, facts, figures and statistics about a given topic.  Social media has fueled their growth and popularity, and there have been a lar...

Via Rami Kantari
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Social Media Quests for Its Next Holy Grail: a ‘Video Instagram.’ But What Might It Mean for Filmmakers? by Dave Kendricken

Social Media Quests for Its Next Holy Grail: a ‘Video Instagram.’ But What Might It Mean for Filmmakers? by Dave Kendricken | Communication digitale et autres | Scoop.it

Posted by Dave Kendricken on November 23, 2012

 

"Instagram has proven to be a social media force to be reckoned with, and none of the major players already entrenched (or looking to break into) that world are treating it lightly. In fact, several are attempting to reinterpret its model in some fashion or another for a more video-based type of platform. There are already a few startups offering Instagram-type creation and integrated sharing, though it’s unclear what staying power or growth any of them will have in the long run. If one does start growing roots, an ‘Instagram for video’ could become another prime facet of the increasingly cross-pollinated social media ecosystem. But what, if anything, does this all mean for we who deal in pretty moving pictures as our profession?"

...

 

NoFilmSchool.com


Via Thierry Saint-Paul
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Angelina's curator insight, July 22, 2014 11:10 AM

The emergence of video-agram type apps such as Lightt and Cinemagram make content sharing more diversified and convenient. Users can record on the spot through the app and upload on social media instantly. People are always craving for novelty, and different varieties of video-agram apps enables them to explore the functions, which will result in the rise of potential Instagram users.

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Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand

Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand | Communication digitale et autres | Scoop.it

There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success.

 

Social listening is the process of monitoring social streams for content and comments relative to a specific topic of interest. It is essential to engagement with the right people, as opposed to random conversation with whoever happens by.

 

For B2B brands, social listening is a powerful tool to understand markets, trends and competitive issues – all factors that inform decisions about positioning and brand strategy. This is also a tool that is drastically underutilized, with recent research by Satmetrix showing that 67% of businesses have no social listening system in place.

 

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Comment le gouvernement écoute ce qui se dit sur Twitter

Comment le gouvernement écoute ce qui se dit sur Twitter | Communication digitale et autres | Scoop.it
L'analyse de l'évolution de l'opinion publique ne passe plus seulement par les sondages. Le SIG, qui est en charge de cette mission pour Matignon, scrute aussi ce qui se dit sur les réseaux sociaux.
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Facebook : le fake du jour

Facebook : le fake du jour | Communication digitale et autres | Scoop.it
Si vous traînez un peu sur Facebook, vous avez sûrement vu quelques-uns de vos contacts publier un long statut indiquant qu'ils n'autorisaient pas.
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Instagram : 10 millions de photos partagées le jour de Thanksgiving - ZDNet

Instagram : 10 millions de photos partagées le jour de Thanksgiving - ZDNet | Communication digitale et autres | Scoop.it
Instagram : 10 millions de photos partagées le jour de ThanksgivingZDNetThanksgiving a inspiré les mobinautes américains utilisateurs d'Instagram qui a fait savoir via un billet de blog qu'il avait battu son record de diffusion avec 10 millions de...
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Rescooped by lionel from Marketing digital, réseaux sociaux, mobile et stratégie online
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Compte-rendu du Club Youseemii : comment mesurer le ROI des médias sociaux ? | Blog YouSeeMii

Compte-rendu du Club Youseemii : comment mesurer le ROI des médias sociaux ? | Blog YouSeeMii | Communication digitale et autres | Scoop.it

Pour le 9ème Club Youseemii, nous avons aborder la problématique du ROI sur les médias sociaux. L'objectif est de tenter de cerner les différentes méthodes pour mesurer les impacts de campagnes marketing sur la cible/audience voulue, et comprendre le fonctionnement de la génération de leads, notamment en B2B.


Via Isabelle Delignière-Léglise
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Social Media Infographics

Social Media Infographics | Communication digitale et autres | Scoop.it
Social Media Revolution Revitalizing Modern Business (RT @GLaraLopez: Social Media Revolution Revitalizing Modern Business #infografia #infographic #sm #socialmedia http://t.co/6cqsERxO vía ...

Via Rami Kantari
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Les Revenus Publicitaires Social Media Doubleront D’ici à 2016 | Emarketinglicious.fr

Les Revenus Publicitaires Social Media Doubleront D’ici à 2016 | Emarketinglicious.fr | Communication digitale et autres | Scoop.it
BIA/Kelsey prévoit un taux de croissance annuel de 19,2% pour les annonces publicitaires sur les médias sociaux durant les 4 prochaines années aux...

Via Yves Carmeille "Libre passeur"
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Top 5 SEO Projections for 2013

Top 5 SEO Projections for 2013 | Communication digitale et autres | Scoop.it

2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year.

 

Indeed, search engine optimization is a moving target of every webmaster competing for traffic! In this article, we will discuss five projections by SEO experts around the globe.

 

What might Google come up with in 2013? Let’s find out!

 

Top 5 SEO Projections:

 

1. Google Author Rank markup will be the basis of ranking.

2. Guest posting will be devalued by Google.

3. Social signals will highly affect the SERPs.

4. Highly increasing personalized search results will be recognized.

5. Technical parameters such as page titles and descriptions will have greater bearing in SEO.

 

Read More At: http://www.business2community.com/seo/top-5-seo-projections-for-2013-0339795


Via Antonino Militello
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Does Klout Measure Influence Accurately? | Jeffbullas's Blog

Does Klout Measure Influence Accurately? | Jeffbullas's Blog | Communication digitale et autres | Scoop.it
Taking an idea – even a great one – and moving that idea from concept to product requires a skill set often times unrelated to the talents organic to the idea itself.


Klout may be the latest tech feature to illustrate this paradox, one that has been tied to many a futile tech enterprise.


Passing through that no-man’s-land of abstraction to the goal of having created a truly useful application requires more the gifts of an abstract expressionist painter than the indispensible tech and marketing skills needed for delivery.

 

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The 36 rules of social media

The 36 rules of social media | Communication digitale et autres | Scoop.it
Check out the fascinating infographic...

Via Rami Kantari
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Introducing My Revolutionary Social-Media Startup, SocialSocializing - AdAge.com

Introducing My Revolutionary Social-Media Startup, SocialSocializing - AdAge.com | Communication digitale et autres | Scoop.it
AdAge.comIntroducing My Revolutionary Social-Media Startup, SocialSocializingAdAge.comSo rumor has it that you, Simon, are working on some sort of stealth social-media launch. Does the world really need another social-media platform?

Via Rami Kantari
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5 Habits of Highly Successful Social Media Managers

5 Habits of Highly Successful Social Media Managers | Communication digitale et autres | Scoop.it
If you're in the social media field, or looking to hire someone for this role, here are five habits of successful social media managers.

Via Rami Kantari
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A New Approach to B2B Social Media Influence

A New Approach to B2B Social Media Influence | Communication digitale et autres | Scoop.it

How do you measure your Business Social Media Influence ? Twitter followers, engagement levels or retweets? Recently the ABC USA reported on updates to the popular tool, Klout Perhaps you, like some US employers use Klout to measure an individuals Social Media influence? However, unless you are selling toothpaste or halter tops, Britney Spears Klout score (as a no 1 influencer) will be completely irrelevant to your business.

 

Some great platforms have emerged to measure your social media influence in terms of reach, engagement and effectiveness. However tools like Klout do not measure social media Influence across a specific target market segment. And unless you have deliberately created your social media network to include influencers in your "business segment", your ability to create influence in this segment will not be measureable by the current tools available.

 

Other tools like Radian6 Reports get closer but do not go all the way to measuring real influence in "your target market". Radian6 do identify brand conversations, consumer sentiment and purport to: " identify whom in your industry is most likely to have influence on your brand".

 

Lets look at the definition of "business influence" - business Influence is not equivalent to social media reach, numbers of followers and not even engagement. Business Influence across social media must be specific to the business target market segment(s) and suspects, prospects and customers. It is something far more pervasive than transactional and quantitative measures across now a "mass spectre".

 

In a business sense influence is about issues such as influencing customers and prospects in your "target market" to consider using, reusing, trialling your products and services. More than 70 firms globally have developed their own proprietary methodologies for targetting and influencing business influencers. But for most businesses there is a big gap between their social media activity and their social media influence in a targetted business community.

 

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Transform Your Social Media into a Digital Customer Service Experience

Transform Your Social Media into a Digital Customer Service Experience | Communication digitale et autres | Scoop.it

Think about your current customer service efforts: perhaps you have a phone representative or email contact listed on your website. For today’s active online consumers, this will not be enough. The key to customer service is when multiple points of contact are set in place to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer’s expectation.

 

When you consider contemporary customer service, social media has become the star of the show. With brands directly connected to their fans through Facebook and Twitter, a new company + consumer relationship has truly taken off. It’s time to take your social media to new heights and deliver digital service to your consumer that is out of this world.

 

While social media provides a medium for public relations, marketing and advertising, these networks also heavily involve customer service, customer relationship management, sales, operations, human resources, plus research and development. At the forefront of all digital communication, social media does much more than just advertise. Realistically, there is no way to successfully leverage these networks if your strategy only includes marketing.

 

With millions of users tweeting and commenting about products they use or brands they love, develop a social media customer service plan for your business around what fans are saying. Whether that means a positive comment on Facebook, a fabulous review on Yelp, or re-tweet from an A-list celebrity, when consumers are sharing their experience, take note. What is key about the relationship with social media and consumers is that when integrated correctly, these networks open opportunities to positively boost the overall customer experience.

 

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Présidence de l'UMP : propos violents et dérapages sur les réseaux ... - Le Monde

Présidence de l'UMP : propos violents et dérapages sur les réseaux ... - Le Monde | Communication digitale et autres | Scoop.it
Le MondePrésidence de l'UMP : propos violents et dérapages sur les réseaux ...Le MondeLes réseaux sociaux et les chaînes d'information en continu sont devenus un théâtre à ciel ouvert, une arène où le spectacle sanglant de la guerre des chefs à la...
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Facebook & Google, vecteurs de chienlit | BUG BROTHER

Facebook & Google, vecteurs de chienlit | BUG BROTHER | Communication digitale et autres | Scoop.it
Si Facebook avait existé en mai 68, les étudiants s'en seraient servis pour s'exprimer et s'organiser, les gaullistes pour identifier les meneurs de la "chienlit", et les journalistes pour les interviewer.
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