Engagement & Content Marketing
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How Emotional Triggers Get People to Buy [Infographics]

How Emotional Triggers Get People to Buy [Infographics] | Engagement & Content Marketing | Scoop.it
When it comes to making decisions about what to buy, do you go with your heart or your head? Emotion plays a surprisingly significant role in B2B purchases.

Via malek
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malek's curator insight, January 6, 10:18 AM

When it comes to making decisions about what to buy, people tend to go with their hearts (emotional side) more often than their heads (logical side).

Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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The #1 Reason Your Content Marketing Is Failing

The #1 Reason Your Content Marketing Is Failing | Engagement & Content Marketing | Scoop.it
As an agency, a lot of businesses approach us because their content marketing isn’t working. They’ll say they’ve thrown everything at it, allocated high budgets, and really got everyone involve…

Via Russ Merz, Ph.D., Stefano Principato
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Russ Merz, Ph.D.'s curator insight, May 24, 9:34 AM
Is your content marketing not meeting expectations? This may be the reason why it Is failing. 
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How Brands Can Use Social Media to Create a Customer-Driven Focus

How Brands Can Use Social Media to Create a Customer-Driven Focus | Engagement & Content Marketing | Scoop.it
SMB's can use social media to better interact with their customers on a personal level

Via Kamal Bennani
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Seven ways to humanise your brand through content marketing

Seven ways to humanise your brand through content marketing | Engagement & Content Marketing | Scoop.it
Some content is so flat and boring that it can be hard to read.
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Content Marketing Institute: Inbound marketing may miss the big picture.

Content Marketing Institute: Inbound marketing may miss the big picture. | Engagement & Content Marketing | Scoop.it
If you focus all your efforts on inbound marketing, you are missing a large opportunity. Let’s discuss – Content Marketing Institute
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The Real Way to Get More Customer Feedback

The Real Way to Get More Customer Feedback | Engagement & Content Marketing | Scoop.it
Asking customers to call for help isn't effective when attempting to get more feedback. Here's a better way.
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How To Create Endless Amounts Of Content - Forbes

How To Create Endless Amounts Of Content - Forbes | Engagement & Content Marketing | Scoop.it
Content marketing can make huge demands on your resources. Between blog posts, emails and social media, you could be creating new content every day, all day, and still not have enough. Unfortunately, knowing you need a steady stream of content and actually being able to provide it are two different things. This [...]

Via malek, SENAME Interactive
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malek's curator insight, May 14, 11:59 AM

Interesting view

4. Cover the same topic multiple times, but in different formats
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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Engagement & Content Marketing | Scoop.it
Here are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation.

Via Stefano Principato
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Interactive Content: The Good, Bad, and Wicked Cool

Interactive Content: The Good, Bad, and Wicked Cool | Engagement & Content Marketing | Scoop.it
Adding interactive features to content is a powerful way to enhance its reach, impact, and performance. You better be prepared – Content Marketing Institute

Via Kamal Bennani, Nicholas Bodell
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How Ineffective Content Practices Hurt Business

How Ineffective Content Practices Hurt Business | Engagement & Content Marketing | Scoop.it
Poor content management practices are triggering a number of work process problems, including delays in retrieving content and duplicated tasks, according to a recent survey from the Association for Information and Image Management (AIIM). The resulting "Information Management: State of the Industry 2016" report reveals that many survey respondents described their current email, file-sharing and electronic records systems as "chaotic." To address this, a significant number of organizations are seeking to expand their enterprise content management (ECM) capabilities. However, IT teams are encountering a variety of obstacles that keep these efforts from getting off the ground, forcing businesses to depend on relatively outdated file-sharing systems for content needs. "Many [organizations] are facing user adoption issues and file-shares that simply won't go away," according to the report. "Others are struggling to extend the defined governance of established on-premise systems with the more open and user-friendly approach of cloud file-share and sync services. … It is a struggle for many to create and enforce information governance policies, and there is near universal agreement that email is still the big untagged, ungoverned, high-risk content type." More than 260 members of the AIIM community took part in the research. AIIM is a global non-profit organization that provides independent research, education and certification programs to information professionals. (Note to readers: The link above leads to an executive summary.

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5 Content Marketing Trends to Put You Ahead of the Pack

5 Content Marketing Trends to Put You Ahead of the Pack | Engagement & Content Marketing | Scoop.it
These five emerging content marketing trends can help give an edge to your content strategy.
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7 Content Marketing Secrets to Increase Organic Traffic

7 Content Marketing Secrets to Increase Organic Traffic | Engagement & Content Marketing | Scoop.it
Churning out more content isn't the only way to increase your organic traffic. These tricks can help your content perform better than ever.
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10 Powerful Visuals That Will Pump Up Your Content Marketing

10 Powerful Visuals That Will Pump Up Your Content Marketing | Engagement & Content Marketing | Scoop.it
Imagery and powerful visuals have a way of connecting with people more than text ever could. They should play an integral role in your content strategy.

Via Kamal Bennani, Luigi Cangiano, SENAME Interactive, malek
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Friilance's curator insight, May 6, 3:53 PM

10 Powerful Visuals That Will Pump Up Your Content Marketing

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16 Explosive Content Promotion Strategies

16 Explosive Content Promotion Strategies | Engagement & Content Marketing | Scoop.it
This 5,000 word guide will walk you step-by-step through 16 content promotion strategies that will build links and drive boat loads of traffic to your site.
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The Ultimate 40-Point Checklist for Smarter Content Marketing Strategy — Marketing and Growth Hacking

The Ultimate 40-Point Checklist for Smarter Content Marketing Strategy — Marketing and Growth Hacking | Engagement & Content Marketing | Scoop.it
This visual guide covers brilliant content strategy from A to Z.

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malek's curator insight, May 20, 7:39 PM

content marketing generates about three times as many leads as traditional marketing — and it costs 62% less, to boot.

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Email engagement Vs Social Media - Smart Insights

Email engagement Vs Social Media - Smart Insights | Engagement & Content Marketing | Scoop.it
The proof is in the numbers: email campaigns see 50-100 times the click rates that Facebook and Twitter do. Email Engagement is highly effective.
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4 Elements of Successful Content Marketing on LinkedIn

4 Elements of Successful Content Marketing on LinkedIn | Engagement & Content Marketing | Scoop.it
Learn the 4 components of a successful LinkedIn content marketing strategy from LinkedIn's own Jason Miller and Alex Rynne.
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10 Secrets to Creating Engaging Content

10 Secrets to Creating Engaging Content | Engagement & Content Marketing | Scoop.it
Engaging content is one-of-a-kind and hooks your readers in from start to finish. It's your ticket to standing out in a crowded online marketplace.
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Learn to Love Your Existing Content - 5 Ways to Get More Visibility

Learn to Love Your Existing Content - 5 Ways to Get More Visibility | Engagement & Content Marketing | Scoop.it
If you're feeling burnt out on endlessly creating new content, it may be a good time to examine the assets you already have. This post walks you through identifying, priming, and promoting existing content to earn links, social shares, and boosted traffic.

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malek's curator insight, May 18, 6:21 AM
How to Identifying pages with potential ?
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10 Simple Ways To Think About Content Marketing in your Business

10 Simple Ways To Think About Content Marketing in your Business | Engagement & Content Marketing | Scoop.it
Too many marketers and sellers to not employ a solid CONTENT MARKETING strategy to meet the needs of the audience and bottom line. Here're 10 ideas to help.
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Therese Torris's curator insight, May 17, 12:09 PM
Classic and effective advice (plan, measure etc.)
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3 Persuasion Strategies for Your Content

3 Persuasion Strategies for Your Content | Engagement & Content Marketing | Scoop.it
It's a content-riddled web out there. Ensure you're giving readers the best content possible by focusing on quality, authority, and trust.

Via Stefano Principato, Marco Favero
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10 Hacks for Content Marketers Who Have Little Time

10 Hacks for Content Marketers Who Have Little Time | Engagement & Content Marketing | Scoop.it
Yes, this entire content marketing thing is great. It means that you’ve now got a much better chance to actually engage your audience. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. That is a wonderful opportunity, to say the least. People might actually end up liking marketers if this continues. That said, the task of running content marketing can be a tough one – especially as it’s such a new thing and so many of us still have to learn the best practices.

To that end, I’ve put together a few of the great life hacks to streamline content production and the other activities associated with content marketing. Let me know if they help!

Via Wes Thomas, Friilance
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Friilance's curator insight, May 13, 10:13 AM

10 Hacks for Content Marketers Who Have Little Time

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Playing this Smartphone Game can help Fight Dementia 

Playing this Smartphone Game can help Fight Dementia  | Engagement & Content Marketing | Scoop.it
Researchers have developed a smartphone game that they say will help in a key battle against dementia - understanding how the brain navigates.

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Russell R. Roberts, Jr.'s curator insight, May 11, 11:22 PM
Interesting research that could mitigate some of the effects of dementia.  Part of the idea behind this smartphone game is to keep the mind active and engaged in simple computational and location skills.  
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The 22 Best Blog Title Generators on the Internet

The 22 Best Blog Title Generators on the Internet | Engagement & Content Marketing | Scoop.it
A great title is one of the most important aspects of your content. These blog title generator tools can help you in that phase of ideation.
Via massimo facchinetti, malek
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7 Surprising Things You Have Never Thought About Content Marketing

7 Surprising Things You Have Never Thought About Content Marketing | Engagement & Content Marketing | Scoop.it
Content Marketing is the king, you are probably tired of hearing it. But this is the truth for sure as most of the visitors of your website or blog certainly ended up there after looking for some kind of information.
Via massimo facchinetti, Marco Favero
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The 7 Habits of Successful Content Marketers

The 7 Habits of Successful Content Marketers | Engagement & Content Marketing | Scoop.it
It doesn't matter whether content marketing is your first love or a passing fancy, you need to understand how to make it part of your business' marketing mix.

Via Kamal Bennani
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