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Scoop.it Secrets For Content Marketing Success

Scoop.it Secrets For Content Marketing Success | Engagement & Content Marketing | Scoop.it

Want to know how to make the most of content curation site scoop.it? Find out this simple secret tip to drive traffic to your content.


Via Guillaume Decugis
oconnorandkelly's insight:

What a really clever idea .... check it out.

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Jeff Domansky's curator insight, February 7, 2014 3:40 AM

Really valuable tips for your curation on Scoop.it.

aanve's curator insight, February 8, 2014 12:37 AM

www.aanve.com

 

ELISA TANGKEARUNG's curator insight, February 8, 2014 7:57 AM
...
Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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5 Pitfalls of Inbound Marketing You Could Already Be Heading Towards

5 Pitfalls of Inbound Marketing You Could Already Be Heading Towards | Engagement & Content Marketing | Scoop.it
Want to be more successful with inbound marketing? Achieve your marketing and sales goals by avoiding these five inbound marketing mistakes.

Via Pantelis Chiotellis
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14 Types of Stories You Can Tell on Your Blog

14 Types of Stories You Can Tell on Your Blog | Engagement & Content Marketing | Scoop.it
We all know storytelling is one of the key aspects of successful blogging. If you can weave a story around ...

Via Stefano Principato, Luigi Cangiano, SENAME Interactive
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Visual Content Marketing Strategies for 2016

Visual Content Marketing Strategies for 2016 | Engagement & Content Marketing | Scoop.it

Stand Out on Social Media with These Visual Marketing Strategies Visual content is still the best kind of content for social media marketing.

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Struggling with Content Marketing? Here’s How to Make it Work!

Struggling with Content Marketing? Here’s How to Make it Work! | Engagement & Content Marketing | Scoop.it

A lot of businesses are starting to take content marketing seriously. However, just because more people are using content marketing as a means of obtaining customers, doesn’t mean that everyone knows what they’re doing.  In this post, we’re going to take a look at some of the common struggles that people face when it comes to content marketing.

 

We’ll look at each aspect of content marketing and what matters most.

 

By the end of this post, you’ll have a clear sense of what can be done in order to overcome the content marketing obstacles that your business is facing....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 10, 2:08 AM

Neil Patel shares content marketing tips.

Monica S Mcfeeters's curator insight, February 10, 5:03 AM

This presents some ideas on how to improve the content of your message.

eChatter's curator insight, February 10, 8:46 AM

This is a great post with solid suggestions on how to use social media marketing as part of your SEO strategy. 

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How Strategic Communications Puts Your Company Ahead of the Pack

How Strategic Communications Puts Your Company Ahead of the Pack | Engagement & Content Marketing | Scoop.it
A long-time communications expert shares the role strategic communications should have in your business.

Via malek
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malek's curator insight, February 8, 7:03 PM

listening allows a company to track and then respond to things that are being said about them on a variety of platforms.

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How to Strategize Your Annual Content Calendar Without Going Crazy

How to Strategize Your Annual Content Calendar Without Going Crazy | Engagement & Content Marketing | Scoop.it

It's time to build a content strategy that creates content your audience loves and stays sustainable throughout the year.


Via massimo facchinetti, malek
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Stay Ahead of the Competition With These 6 Content-Marketing Trends

Stay Ahead of the Competition With These 6 Content-Marketing Trends | Engagement & Content Marketing | Scoop.it
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, February 6, 5:47 AM

aggiungi la tua intuizione ...

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One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Engagement & Content Marketing | Scoop.it
If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt – Content Marketing Institute

Via Bill Cosgrove
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Nine Things Every Successful Content Strategist Understands

Nine Things Every Successful Content Strategist Understands | Engagement & Content Marketing | Scoop.it

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better!

 

1. User experience is as big a part of your job as anything else

Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn't mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it.Speaking of users...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 4, 12:08 PM

Listen up - nine valuable content strategy tips.

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10 Types Of Awesome Visual Content Your Brand Should Be Creating Right Now | Design School

10 Types Of Awesome Visual Content Your Brand Should Be Creating Right Now |  Design School | Engagement & Content Marketing | Scoop.it

Basically, you could have the best, most interesting and engaging written content, and it could still get lost and ignored because it looks the exact same as every other piece of content. Visual content prevents this, though. Visual content gives you free reign to customise your message, use different techniques and mediums to get your message across, it’s really an infinitely useful tool.

So, as a part of our endeavour to make the whole design process smoother, simpler and easier for you, let’s discuss 10 types of visual content you can create right now to get that attention you and your brand deserve....


Via Jeff Domansky, Anna Morgan, SENAME Interactive
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Jeff Domansky's curator insight, January 28, 7:32 PM

Start with photos, inspiring quotes and move to branded images, infographics and more visuals that have big impact.

Tom George's curator insight, January 28, 7:33 PM

Some useful information.

Wendy V. Ampudia's curator insight, January 28, 9:42 PM

"One picture is worth a thousand words"...indeed, that could be applied to every single context. For instance, I work in a condominium management office, and we usually have to post memos on the elevators. Residents' attention has been brought when those memos have pictures instead of a lot of words.

 

If you would like to effectively convey a message, you have to be very careful when picking the words and combing these with a compelling picture. That will help the receiver to understand better your message and also, will be more interesting for him/her.

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Building Relationships Online With Social Media Marketing

Building Relationships Online With Social Media Marketing | Engagement & Content Marketing | Scoop.it
What´s the issue with building relationships online? Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community.

Via IMEX
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4 Tips for Honing Your Content to Reach Gen Z

4 Tips for Honing Your Content to Reach Gen Z | Engagement & Content Marketing | Scoop.it
Now's the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.

Via donhornsby, steve batchelder, malek
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donhornsby's curator insight, February 2, 5:56 PM

(From the article): Now is the time to begin shifting your business model and company mission to accommodate this tech-centric and information-hungry cohort of digital natives. Having a strong organic content plan and understanding how to use journey mapping, persona identifying, social media, and big data to grow a Gen Z community is your brand’s best ticket to the hearts and minds of the newest generation.

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Here's a New #Storytelling App: KnowMe

Here's a New #Storytelling App: KnowMe | Engagement & Content Marketing | Scoop.it
Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?

Via Karen Dietz
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Karen Dietz's curator insight, January 29, 1:32 PM

I ran across this post the other day giving the backstory and info about a new storytelling app for iOS devices. I haven't downloaded it yet onto my iPad (I have an Android phone) to check it out. I thought you should know about it anyway.


Hmmmmm -- this may be a good way to quickly capture customer "stories", tell your business stories, or record staff/vendor stories. That takes skills in evoking stories, and then story crafting, which many of you are already good at.


So go try this out and let us know if it's worthwhile!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Content +35%, Engagement -17% Means Content Marekting Is Over (report)

Content +35%, Engagement -17% Means Content Marekting Is Over (report) | Engagement & Content Marketing | Scoop.it

Marty Note
There are about a million implications of this Marketing Land report  showing content push +35% while engagement collapses. One implication is we are using the right tool. @Scoop.it and content curation is the future. As @Guillaume Decugis and his team shares (over and over), content curation's greater reach, democracy, and engagement is better for you, your band and website. 

 As we shared on G+ (Inevitable Lightness of Being) and Curagami (Burn Down Your Website) the tactical past is giving way to a different marketing future. Hold on to the past and become irrelevant. The future is about curating, caring and collaborating more and that means Scoop.it's genius becomes even MORE important :). Marty 


Via Martin (Marty) Smith
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Why Lazy People Make the Best Content Marketers - Copyblogger

Why Lazy People Make the Best Content Marketers - Copyblogger | Engagement & Content Marketing | Scoop.it
Pamela Wilson recommends adopting the lazy person's approach to content marketing. Surprised? There's a lot we can learn from lazy people.

Via Bill Cosgrove
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Here's Why Your Content Marketing Strategy is Totally Failing

Here's Why Your Content Marketing Strategy is Totally Failing | Engagement & Content Marketing | Scoop.it

If your content marketing strategy doesn’t guide the business to achieve its goal, reprogram it with SMART goals – Content Marketing Institute

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A Four-Step Process for Creating Compelling Content for Your Audience

A Four-Step Process for Creating Compelling Content for Your Audience | Engagement & Content Marketing | Scoop.it

Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they're using the wrong process—or, worse, they don't use a process at all.

 

Via Kamal Bennani
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5 Ways To Demystify Inbound Marketing

5 Ways To Demystify Inbound Marketing | Engagement & Content Marketing | Scoop.it
Despite the recent trends, many companies are still not making the best use of inbound marketing.

Via Pantelis Chiotellis
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These 39 Sites Have Amazing Stock Photos You Can Use For Free — Vantage

These 39 Sites Have Amazing Stock Photos You Can Use For Free - Vantage - Medium

Most of the photos you will find on these sites are free from copyright restrictions or licensed under creative commons public domain dedication. You can copy, modify, distribute and use for even for commercial purposes, all without asking permission.


Via Jeff Domansky, malek
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Jeff Domansky's curator insight, February 6, 5:00 PM

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

Jeff Domansky's curator insight, February 6, 5:01 PM

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

malek's curator insight, February 6, 5:57 PM

some photos may require attribution

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How to Crowdsource Your Content Creation Ideas

How to Crowdsource Your Content Creation Ideas | Engagement & Content Marketing | Scoop.it
Content - You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable ...

Via Brian Yanish - MarketingHits.com
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Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | Engagement & Content Marketing | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.

Via Stefano Principato
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7 Tips to Become an Influencer in your Industry

7 Tips to Become an Influencer in your Industry | Engagement & Content Marketing | Scoop.it

Have you ever wanted to be the go-to source of information in your industry? This article breaks down 7 tips for exactly how to become an influencer.


Via TechinBiz
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How to Create an Editorial Calendar Using Google Calendar [Free Template]

How to Create an Editorial Calendar Using Google Calendar [Free Template] | Engagement & Content Marketing | Scoop.it

One of the most frequent questions we get from aspiring and current inbound marketers is, "How do you manage all of that content?"

 

When we tell them we use an editorial calendar, the next question is often, "Oh, how much does that cost?"... Nothing. Because, for the most part, we use Google Calendar....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 3, 2:09 AM

Learn how to stay agile and organized with this free editorial calendar solution: Google Calendar.

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How To Prove Content Marketing ROI For Your Business

How To Prove Content Marketing ROI For Your Business | Engagement & Content Marketing | Scoop.it

“Revenue attribution is the gaping hole that is stopping you from measuring content marketing ROI - this article will help you do things more effectively.”


Via Christelle Austruy, Atisy Joëlle, malek
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4 Keys to Keeping Customers Happy Through Inbound Marketing

4 Keys to Keeping Customers Happy Through Inbound Marketing | Engagement & Content Marketing | Scoop.it
Keeping customers happy is easy through inbound marketing! Try these 4 simple ways to delight your existing customers today!

Via Pantelis Chiotellis
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