Excerpt from the article by Search Engine Watch: "Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period, such as a week or a month. You add updates as needed, linking back to it from new related content, and socialize with each change or whenever the topic again becomes timely.
Let's look at 12 types of evergreen content (here just is the list): 1. Yearly Posts That Can be Updated; 2. Posts That Track Something; 3. Interviews; 4. How-to Posts; 5. Posts About the History of Something; 6. About Us Pages; 7. User Tips; 8. Testimonials; 9. Reviews; 10. Curation Posts; 11. Personal Biographies; 12. Resources.
So when you're struggling to figure out what to write about, consider something evergreen. No one is going to churn out 100 evergreen posts a week, nor should they, but it's good to recognize the power of content that isn't outdated within a few days. People like it. They like sharing it, and that increases the odds that you'll attract links."
Pistorius advert by Paddy Power attracts 50 complaints Irish Times The Advertising Standards Authority of Ireland (ASAI) said the complaints have been coming in over the last two days since the Paddy Power advertisement which states: “It's Oscar...
Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way. Content marketing s becoming increasingly competitive, and brands are using everything in their arsenals to outdo their competitors. Although content must have a strong emotional impact in order to go viral, some types of emotions yield better results than others. However, both positive as well as negative emotions can amplify the reach of your content. If your branding and marketing are not emotionally savvy, it is high time that you raise their emotional IQs.
Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking […]
Alexis Caffrey is a freelance writer who covers technology and social media. She can be found @alexiscaffrey. Social advertising isn’t just about slapping an ad on a website. It has to be refined and blend in, appearing native to its surroundings.
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
Herald.ie Brian 'overwhelmed' by BODmania Herald.ie "We will show a number of videos on the big screen and throughout the stadium and we are confident that come the final whistle the Irish fans will lift the roof off the Aviva as they thank Brian...
The Messiah complex is the one reason why so many people fail at content marketing. It is when your entire content marketing output is about you and your company. It’s the difference between providing value and providing a pitch.
Two factors are driving this convergence: advertisers want multiscreen campaigns, and, influenced by the metrics available in digital, they want measurements of resonance and reaction in TV advertising, not just reach.
CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.
This group cited four major areas of challenge: developing fresh, relevant, on-brand content to use in these marketing efforts (35.7%), reaching consumers across digital touch-points (24.4%), finding a steady stream of relevant content (17.8%) and understanding how to use social media for content marketing (17.4%). Despite the lack of understanding the use of social, CMOs (87%) agree that social media is the most engaging digital medium for content marketing, even more effective than email or video for marketing to consumers in real-time. This group labeled social media “extremely important” for engaging customers twice as much as sponsored articles, infographics and newsletters. Another concern is finding the resources to help CMOs leverage social media to market to consumers in real-time, and being able to measure the ROI from doing so.
X is to Y as Y is to Z. Branding to different generations can seem like a complicated word problem, but there really is a rhythm to it. Although there’s some argument as to the exact dates that comprise these generations, they are the generations immediately following the Baby Boomers. According to marketing research firm, …
Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid these five mistakes if you want to provide value to your audience.