Engagement & Content Marketing
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Content Marketing System Best Practices

If Content is King then Content Distribution is Queen and the Queen is Driving the Bus. Many of us have already figured out that our online visibility is key...

Via Neil Ferree
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#smarterbiz

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Neil Ferree's curator insight, January 2, 2014 7:20 PM

I made this video to show that steps I take and showing what's involved in creating a custom content marketing system.for biulding a Best Practices Content Marketing System


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Neil Ferree | Google Plus

Los Angeles, CA 90275




Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | Engagement & Content Marketing | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in

Via janlgordon
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janlgordon's comment, September 29, 3:03 PM
Thank you Os Ishmael :-)
janlgordon's comment, September 30, 10:37 AM
Thank you @malek @Stan Smith @Ricard Lloria @Anuj Saxena @Lisa Sicard & @Tomas Subervi :-)
janlgordon's comment, September 30, 4:00 PM
Thank you @The Twinkie Awards :-)
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10 Email Habits That Annoy Your Customers

10 Email Habits That Annoy Your Customers | Engagement & Content Marketing | Scoop.it
Think about all the emails you receive every day. How often do you notice something that is so irritating that you can’t even read on?
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How to Create a Watertight White Paper in 9 Steps

How to Create a Watertight White Paper in 9 Steps | Engagement & Content Marketing | Scoop.it
Follow these rules to create high-value, polished white papers that will build your thought leadership and brand awareness.
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Still Hashtagging Every Word? You Could Be Hurting Your Brand

Still Hashtagging Every Word? You Could Be Hurting Your Brand | Engagement & Content Marketing | Scoop.it
Ever had a friend on social media who #turns #every #word #into #a #hashtag? If you have, direct them towards these tips on how to hashtag.
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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Engagement & Content Marketing | Scoop.it
A guide to creating shareable, addictive and link-worthy viral content that appeals to different age groups and genders.

Via massimo facchinetti, Stephania Savva, malek, Dejan Nikolic, SENAME Interactive
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SEO Barnsley's curator insight, September 26, 4:47 AM
3 Ingredients To Make Your Contents Go Viral
2DiFore Marketing Solutions's curator insight, September 26, 7:42 AM

Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?

Jeff Domansky's curator insight, September 26, 7:19 PM

If you've got these three ingredients, your content has a chance to go viral

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Customer Engagement for Business - O'C&K

Customer Engagement for Business - O'C&K | Engagement & Content Marketing | Scoop.it
customer engagement is not a destination but a journey. Here are 7 tips for improving the customer engagement activity of your business
oconnorandkelly's insight:
Our blog post on why authentic customer engagement is the only way forward for businesses.
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What You Need To Know About Content Personalization (And The Technology Behind It)

What You Need To Know About Content Personalization (And The Technology Behind It) | Engagement & Content Marketing | Scoop.it

Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what they choose to read and ignore.


Via Kamal Bennani
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 The Biggest Content Marketing Challenges of Today

 The Biggest Content Marketing Challenges of Today | Engagement & Content Marketing | Scoop.it
In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges

Via janlgordon
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janlgordon's comment, September 26, 3:49 PM
Thank you @David Ruals :-)
janlgordon's comment, September 27, 4:27 PM
Thank you @Helaina Berry :-)
janlgordon's comment, September 28, 10:43 AM
Thank you @Anna :-)
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How can retailers create more engaging mobile experiences in-store?

How can retailers create more engaging mobile experiences in-store? | Engagement & Content Marketing | Scoop.it
What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren't yet useful or simple enough to engage customers.
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8 Strategies to stand out when you're late to the content marketing game

8 Strategies to stand out when you're late to the content marketing game | Engagement & Content Marketing | Scoop.it

You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute in a never-ending war for attention.

 

If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction.

 

But what if you’re on the losing end of the stick? What if you’re in a situation where your competitors have already loaded the web with content that dominates the search results?

 

Personally, I am facing this problem all the time now when I consult with companies. If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. So I need to find new ways for them to compete.

 

I’ve thought this through, and I’ve come up with eight strategies to stand out for an organization that is late to the content game....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 19, 11:13 AM

If you're late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out from Mark Schaefer.

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How To Launch A Successful Content Marketing Plan In 6 Weeks

How To Launch A Successful Content Marketing Plan In 6 Weeks | Engagement & Content Marketing | Scoop.it

If you only have six weeks to launch a content marketing program, what do you need to do? Here's a schedule to get you moving with your content marketing plan.


Via massimo facchinetti, Marco Favero
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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | Engagement & Content Marketing | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon
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janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
The Twinkie Awards's curator insight, September 14, 2:45 PM
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janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
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Is Content Dead or are You Just Missing Something That’s Promising?

Is Content Dead or are You Just Missing Something That’s Promising? | Engagement & Content Marketing | Scoop.it

Are you told that it’s not and that you just need to be patient and one day it will all turn around?


 


If you look at the vast and overwhelming amount of content being created you would have to say it’s not. In fact, it’s thriving!


But that may just be the problem.


 


There is so much content being created that it’s choking out what used to be a competitive advantage.


 


Maybe the problem isn’t that content marketing is dead but rather the problem is deeper?


 


You can become successful at content marketing!


In fact, you can become a superstar in content marketing if you can break through the noise and clutter.


 


How?


 


Keep reading…


Via Brian Yanish - MarketingHits.com
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3 Steps to Create a Powerful Small Business Content Marketing Strategy

3 Steps to Create a Powerful Small Business Content Marketing Strategy | Engagement & Content Marketing | Scoop.it
The small business is the underdog when it comes to marketing. Fortunately, a good content marketing strategy can level the playing field. Check out how.

Via Jay, Anuj Saxena
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3 Myths and Misconceptions About Email Automation

3 Myths and Misconceptions About Email Automation | Engagement & Content Marketing | Scoop.it
Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns?
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Is 1:1 Marketing Personalization a Realistic Possibility?

Is 1:1 Marketing Personalization a Realistic Possibility? | Engagement & Content Marketing | Scoop.it
Personlization is key in creating effective marketing campaigns. But segmentation alone isn't enough, the question is if 1:1 personalization is realistic.

Via Pantelis Chiotellis
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The Art Of Creating Effective Titles And Headlines #Infographic

The Art Of Creating Effective Titles And Headlines #Infographic | Engagement & Content Marketing | Scoop.it
There aren't any secret tricks to writing great titles for online content. As long as you follow expert advice, you should find that your headlines improve quickly. Take a closer look at this infographic to learn some tips and tricks that will help you write effective headlines. You'll start crafting catchy titles in no time.

Via Brian Yanish - MarketingHits.com
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19 Easy Ways to Survey Your Potential Customers 

19 Easy Ways to Survey Your Potential Customers  | Engagement & Content Marketing | Scoop.it

Don't leave your content to chance! Follow these 21 Easy Ways to Survey Your Audience about what they really want. 


Via Daniel Watson, massimo facchinetti, Marco Favero
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Walter Gassenferth's curator insight, September 26, 6:40 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
Terry Yelmene's curator insight, September 26, 9:50 AM
It's OK to think about asking for insight from your prospective audience in more than one channel - Its a great way to not only have you solution fit and market product fit questions answered you may learn a bit more about where your prospective tribe is actually hanging out!
Matthew Thomas's curator insight, September 26, 10:01 AM
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See What Content Marketing Success Truly Looks Like

See What Content Marketing Success Truly Looks Like | Engagement & Content Marketing | Scoop.it
Take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs – Content Marketing Institute

Via Rory Natkiel
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Rory Natkiel's curator insight, September 23, 6:15 AM
Some great content marketing case studies from the Content Marketing Awards
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How to Discover and Share the Very Best Content #contentmarketing

How to Discover and Share the Very Best Content #contentmarketing | Engagement & Content Marketing | Scoop.it

How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like.


It’s true!


If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation.


Via Brian Yanish - MarketingHits.com
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Blogging Checklist: What Not to Forget Before You Hit “Publish”

Blogging Checklist: What Not to Forget Before You Hit “Publish” | Engagement & Content Marketing | Scoop.it

Writing a blog post is like making a sandwich – anybody can throw together a simple one, but if you really want it to be memorable, you’ve gotta show a little initiative.

 

(The use of a panini press is only advisable for one of these situations, though. See if you can guess which!)

 

Because while all you really need for a blog post is a bunch of words, you might be leaving out the ingredients that give it flavor.

 

Adding a few quick steps before you hit that publish button can help your posts get more clicks, more shares, and more comments – and that makes actually writing them a whole heck of a lot more rewarding.

 

What are the must-haves that your blog posts might be missing? Here are a few things you definitely don’t want to leave out!...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 22, 10:20 AM

Want more traffic and shares for your next blog post? Review the easy-to-forget secret ingredients you might be leaving out.

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How to Breathe New Life Into Old Content

How to Breathe New Life Into Old Content | Engagement & Content Marketing | Scoop.it
How many pieces of content has your company published?
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See What Content Marketing Success Truly Looks Like

See What Content Marketing Success Truly Looks Like | Engagement & Content Marketing | Scoop.it

Take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs – Content Marketing Institute


Via Kamal Bennani
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5 Content Marketing Predictions for 2017

5 Content Marketing Predictions for 2017 | Engagement & Content Marketing | Scoop.it
How will content marketing evolve in 2017? The brightest minds in marketing weigh in with their predictions.
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How To Grow Your Email List Fast With Simple Marketing Automation

How To Grow Your Email List Fast With Simple Marketing Automation | Engagement & Content Marketing | Scoop.it

Combining some apps and content driven by social can be a powerful tactic that minimizes your time and resources once they are set up.


Below are the 5 easy steps that show how I used Twitter to increase my leads by over 10,000 on “autopilot” in less than 12 months. That’s the old term for marketing automation.


Even though this is only 10% of my annual email growth, this little tweak has been vital in continuing to optimize my list building. The majority of my email acquisition is via the SumoMe “Welcome Mat”. Which I outlined in this post “How to Double Your Traffic Without Paying Google or Facebook a Cent“....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 12, 11:36 AM

This is maybe the simplest form of marketing automation that you can do. Jeff Bullas shares the clever use of social, apps & a landing page to grow your email list. Recommended reading! 9.5/10

Mathieu Weber's curator insight, September 16, 7:56 AM
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