Engagement & Content Marketing
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What to Expect in Social Media in 2014 & Our Bold Predictions

What to Expect in Social Media in 2014 & Our Bold Predictions | Engagement & Content Marketing | Scoop.it
Make sure you check out last week's episode where Kelly & Paul review the year that was 2013 in social media.  This week, let's look into the future. 2014 - Looking ahead Social Media will beco...

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Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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How You Should Engage at These 7 Points in the Customer Lifecycle

How You Should Engage at These 7 Points in the Customer Lifecycle | Engagement & Content Marketing | Scoop.it
Here’s how Fran Horowitz-Bonadies, chief executive officer, Abercrombie brand/Hollister & Co. describes consumer communication in 2017: “For the past year, we spoke to one-and-a-half…

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The Anatomy of a Perfect Blog Post

The Anatomy of a Perfect Blog Post | Engagement & Content Marketing | Scoop.it

Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn't worth it.


Considering our audiences have access to countless other articles, it's unlikely that they'd settle for a half-baked attempt.We get it, though: It can be difficult to keep track of all the right blog components when you've got a full plate of projects. There's a lot to remember when crafting a solid blog post -- which means there's also a lot to forget.


To make sure nothing slips through the cracks and every one of your blog posts is both comprehensive and useful to your readers, we've created a rundown of everything you need to remember when you start writing. Bookmark this blog post, and make sure you've completed this checklist the next time you press "publish."...


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Jeff Domansky's curator insight, June 1, 11:09 AM

What elements should every blog post include? Learn more about the anatomy of the perfect blog post from HubSpot.

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Make Sure You’re Not Guilty of These Content Marketing Sins

Make Sure You’re Not Guilty of These Content Marketing Sins | Engagement & Content Marketing | Scoop.it
Perhaps content marketing sins that we’ve listed here won’t completely kill your chances of career success or banish you from the industry… but avoid them

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The Step by Step Guide for Building a Massive Email List

The Step by Step Guide for Building a Massive Email List | Engagement & Content Marketing | Scoop.it
Email list: Michael Hyatt wouldn’t have a multi-million dollar business if not for his list. Get the 6 steps to build a massive list of fans. Read more.

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Daniel Watson's curator insight, May 18, 10:48 PM

 

It goes without saying, that the size and quality of the email list your business can grow as time passes, will impact directly on your bottom line. Every business owner, should be utilising email marketing to drive up their revenue, as it is one of the lowest cost marketing methods and it also provides the greatest return on investment of all methods. This article lists 6 steps you can follow to grow a massive email list for your business.

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10 Awesome Places to Find Background Music for Video

10 Awesome Places to Find Background Music for Video | Engagement & Content Marketing | Scoop.it
Video content has exploded in popularity, and it’s no wonder. Consumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after…

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Crystal Steele Joyce's curator insight, May 10, 10:38 AM
Pretty cool!
Nando Castellanos's curator insight, May 15, 1:09 PM
Nowadays, we find that videos are used, and indeed useful, for many purposes, like for instance, marketing, propaganda, music, among others. But what concerns us is to know that videos have taken a very important role in education. We use videos to present a class, to engage students, to give examples, to give information, to entertain students, as listening activities, etc. Therefore, I consider that this article is very helpful since sometimes it becomes hard to find background music for the videos we create. This article establishes how important videos have became last years, and then, it presents 10 recommendable web sites to get background music for our videos.
lynnegibb's curator insight, May 18, 4:20 AM
This this could be really useful!
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4 reasons you should create long-form blog content

4 reasons you should create long-form blog content | Engagement & Content Marketing | Scoop.it

Are you struggling to rank individual blog posts in SERPs? The blog posts that you publish don’t get enough organic traffic?

If search engine ranking is your biggest dilemma, consider creating long-form content as it is one of the proven techniques to increase organic traffic, social shares, and user engagement.


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Seven Easy Tactics for Generating Content Marketing Ideas

Seven Easy Tactics for Generating Content Marketing Ideas | Engagement & Content Marketing | Scoop.it
Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.

Via Russ Merz, Ph.D., massimo facchinetti, Stefano Principato
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Russ Merz, Ph.D.'s curator insight, May 11, 2:47 PM
Looking for ways to generate content marketing ideas? Here are 7 easy tactics you can use.
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Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands | Engagement & Content Marketing | Scoop.it

Some fairly obvious characteristics have made video the web's most engaging media type when compared to text, images and combinations thereof. It's the perfect blend of audio and visual elements, drilled down into bite-sized chunks that appeal to the modern viewers' desire for immediate understanding.


But that's not to say it's quite the perfect storytelling device. It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward.


Interactive video changes that. In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content.


They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window....


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Jeff Domansky's curator insight, May 12, 9:48 AM

Learn how interactive video can fit into your marketing strategy.

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Putting Ourselves in the Customer's Shoes

Putting Ourselves in the Customer's Shoes | Engagement & Content Marketing | Scoop.it
To survive the new marketing paradigm, we must put ourselves in our customers’ shoes and provide the high level of Customer Experience we expect to find

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janlgordon's curator insight, May 9, 10:32 PM

I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.

 

We need to provide the same level of customer service that we would want to receive.

 

Improve Your Customer Relationships

 

In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.

 

Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.

 

Here's what caught my attention:

 

  • Ask yourself the same questions a customer would ask. Things like, "would you buy from you?" and "do your own employees with discounts make purchases from your company?"

 

  • We are ultimately selling to people, and so we need to humanize our brand. That means we take care of the buyer before and after the sale.

 

  • The customer experience is important no matter what size your business is. Make it easy for them to make a purchase with a helpful attitude.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/QLcE30bApKv

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Vincent Martinet's curator insight, May 12, 10:12 AM
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The Secret to Powerful Visual Content

The Secret to Powerful Visual Content | Engagement & Content Marketing | Scoop.it
Pairing visual content with top-notch writing is the key to compelling content that keeps your audience coming back for more.

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How SMS Enhances Your B2B Marketing Strategy

How SMS Enhances Your B2B Marketing Strategy | Engagement & Content Marketing | Scoop.it
SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing

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janlgordon's curator insight, May 5, 6:37 PM

I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

 

You can reach your prospects through specific SMS strategies.

 

Exploring the Mobile SMS Marketing Method

 

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

 

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

 

Here's what caught my attention:

 

  • You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

 

  • Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

 

  • Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/MtqX30btO8e

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

malek's comment, May 8, 2:33 PM
Grateful for recom, TY @jaanlgordon
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20 Extraordinary Content Marketing Insights

20 Extraordinary Content Marketing Insights | Engagement & Content Marketing | Scoop.it
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

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malek's curator insight, May 2, 10:43 AM

Most people share without reading

A big influencer recently shared a post on Twitter but forgot to include the link. It was still shared more than 50 times.

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4 Surprising Benefits of Content Marketing

4 Surprising Benefits of Content Marketing | Engagement & Content Marketing | Scoop.it
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives au…

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Daniel Watson's curator insight, May 3, 3:55 AM

 

Many small businesses have embraced content marketing, yet many more, have not. Content marketing has been recognised as one of the best tools to facilitate lead generation for small businesses, so it is surprising, that so many businesses have yet to get on-board. Perhaps the lesser known benefits of content marketing, as outlined in this great article, may help to convince more to embrace content marketing.

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17 Amazing Event Lighting Effects

17 Amazing Event Lighting Effects | Engagement & Content Marketing | Scoop.it

Lighting can transform your event and can be a cost effective way to make an impact. Here are some inspirational event lighting examples that create amazing and powerful effects.

With the ability to cater to a range of budgets and to create branding or sponsorship opportunities, lighting can transform a venue and easily change the tone or mood of an event depending on what you want to achieve. 


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Top 51 Content Curation Tools You Need to Know for Your SEO | QLTech

Top 51 Content Curation Tools You Need to Know for Your SEO | QLTech | Engagement & Content Marketing | Scoop.it
As a content marketer, you need to know the effective content mix. Take help of content curation tools to boost your content marketing and SEO.

Via Jessica Kelly
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Jessica Kelly's curator insight, May 30, 6:50 PM
Yes, it is weird that the author of this post wishes to remain anonymous. And, yes, Top 50 would have been easier to read/digest. But, yes, this is good info, and so sharing. And, yes, Scoop.it makes the list. 
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6 Ways a Content Marketing Strategy Can Benefit Your Company’s Bottom Line

6 Ways a Content Marketing Strategy Can Benefit Your Company’s Bottom Line | Engagement & Content Marketing | Scoop.it
Collaboration has its benefits when it comes to content marketing. Engaging a team of content creators to work together can promote inspired ideas, strong team communication, and marketing materials…

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A Beginners Guide to Mobile Marketing

A Beginners Guide to Mobile Marketing | Engagement & Content Marketing | Scoop.it
There is no doubt that mobile marketing can improve your business, whether that be through sales, customer service or efficiency – mobile marketing can do it all. However it can be a slightly d…

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Make Your Audience the Hero with a One-Sentence Agile User Story | CMI

Make Your Audience the Hero with a One-Sentence Agile User Story | CMI | Engagement & Content Marketing | Scoop.it
One-sentence user stories put audience needs at the center of content production and support efficient teamwork – Content Marketing Institute

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Jessica Kelly's curator insight, May 15, 3:53 PM
If we're not thinking and creating from the customer perspective, then exactly what ARE we doing?
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Seven Easy Tactics for Generating Content Marketing Ideas

Seven Easy Tactics for Generating Content Marketing Ideas | Engagement & Content Marketing | Scoop.it

Over 2 million blog posts are published each day. No wonder many marketers struggle with inventing fresh content ideas to fuel their marketing efforts.


Yet, 99% marketers agree that a constant supply of inventive ideas is critical to marketing success, according to research conducted by content marketing expert Jean Spencer.


So, here are seven tactics to help you overcome your idea-generation hurdles....


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Jeff Domansky's curator insight, May 13, 11:42 AM

Marketing Profs shares seven tactics to will help you overcome writer's block and idea-generation hurdles and create effective content.

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Avoid These Common Email Marketing Mistakes

Avoid These Common Email Marketing Mistakes | Engagement & Content Marketing | Scoop.it
Email marketing is far from dead! But there are plenty of ways to limit its effectiveness. Here, we discuss some common mistakes and how to navigate them

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janlgordon's curator insight, May 11, 4:48 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.

 

It's important for your business to have an effective email marketing plan in order to generate more sales.

 

Email Marketing Success Strategies

 

In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.

 

Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.

 

Here's what caught my attention:

 

  • In order to make a true impact include strong visuals in your emails. This is because most people use their mobile devices to read your messages.

 

  • Avoid writing something that is over-promotional. Instead, appeal to the customer's needs and how your business can help them.

 

  • Limit the amount of text in your emails in order to improve your open rates. Make your message clear, concise, and to the point.

  

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/i9to30bEbYF

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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7 Tips to Improve Search Engine Visibility with Content Marketing

7 Tips to Improve Search Engine Visibility with Content Marketing | Engagement & Content Marketing | Scoop.it
Search Engine Optimization (SEO) is an essential part of a successful business. If you have better SEO, then you will be able to reach a wider audience and get more customers. SEO is always evolving, and it is important that you keep up with any new changes that are introduced so that you can make […]

Via massimo facchinetti, Stefano Principato
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Epson Printer Repair's curator insight, May 11, 4:29 AM
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Top Content Curation Tools: The Ultimate List For Marketers & Educators

Top Content Curation Tools: The Ultimate List For Marketers & Educators | Engagement & Content Marketing | Scoop.it

You might be wondering, what is all this fuss over the top content curation tools? Before we share the top content curation tools list below, you have to understand why the heck content curation is so important.


Did you know that in 60 seconds the following content is being created and searched for online?


1,440 blog posts published by bloggers.


3.3 million posts are shared on Facebook.


200,000 new photos are posted on Instagram.


3.8 million searches are conducted on Google.


Remember that’s all in 60 seconds!


60Take some time to let those numbers sink in…No, we are not kidding. And YES, that’s insane!


The sheer amount of content created on the web every second, every day, every week, every month, every year is staggering. Digital content is growing and accelerating exponentially.


The only way to make sense of the influx of information is through content curation....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 10, 10:09 AM

These top content curation tools will help you with your digital content curation goals in any profession (social media marketer, influencer & blogger).

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How to Avoid Making Your Customers Mad

How to Avoid Making Your Customers Mad | Engagement & Content Marketing | Scoop.it
When providing customer support, what you say counts. Here are 4 phrases that make your customers mad; use these alternative ones to prevent any issue.

Via janlgordon
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janlgordon's curator insight, May 8, 4:35 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.

 

Some words can "add fuel to the fire" when it comes to engaging in customer service.

 

Improve Your Customer Communication

 

You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.

 

Fabrizio shows you several ways to improve your online communication for better feedback and results.

 

Here's what caught my attention:

 

  • Take responsibility of handling an issue even if the person is not actual customer. Help them to take action and then follow up with them.

 

  • Go the extra mile when it comes to a making a purchase -- even if the product is not currently available. Do whatever you have to do the help the experience become a positive one.

 

  • Instead of just explaining a policy try to find an alternate solution. There may be something better for the customer to take advantage of.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/y1Cc30bxNuC

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Promote Your Business with a Press Release

Promote Your Business with a Press Release | Engagement & Content Marketing | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints

Via janlgordon
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janlgordon's curator insight, May 3, 5:22 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fvrE30bpwU2

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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40 Places To Share, Promote And Distribute Your Blog Content

40 Places To Share, Promote And Distribute Your Blog Content | Engagement & Content Marketing | Scoop.it
This post will show you my blog marketing routine and actions I take to draw people’s attention to my content. If you’d like to get visitors to your blog you will love these key traffic driving p…

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