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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Engagement & Content Marketing | Scoop.it

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/

 

 


Via Giuseppe Mauriello, Jim Lerman, Martin (Marty) Smith
oconnorandkelly's insight:

Fan read ... 

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Ajo Monzó's curator insight, December 19, 2013 2:20 AM

Thanks!

Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 

 

The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).

 

Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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Rescooped by oconnorandkelly from MarketingHits
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4 things brands must do to ensure their content marketing remains relevant

4 things brands must do to ensure their content marketing remains relevant | Engagement & Content Marketing | Scoop.it
After years of hype about content marketing, we’re seeing a backlash against the concept from consumers and brands alike. But this doesn’t spell the end of content marketing. Rather, it means brands must leave behind bad content marketing practices and focus on those that add real value to the business.
That means honing in on the ways that content marketing can build the brand as well as better customer relationships.
Many brands think that content marketing is cheap – it’s not. It can be valuable, but making it work for you demands some level of commitment and investment. Here are four ways that you can ensure that your content marketing investments give you good returns.

Via Brian Yanish - MarketingHits.com
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Rescooped by oconnorandkelly from PR Sense
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10 Traits of Talented Public Relations Pros

10 Traits of Talented Public Relations Pros | Engagement & Content Marketing | Scoop.it
1. Be a strong communicator and relationship builder
Relationships are everything in public relations. The basis of our industry is the ability to form relationships and build rapport with clients and the media.

Via The Right Image
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Rescooped by oconnorandkelly from Technology in Business Today
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7 ways Smartphones are Saving Lives

7 ways Smartphones are Saving Lives | Engagement & Content Marketing | Scoop.it
If you think mHealth just means tracking steps and calories burned think again. These smartphones are saving lives.

Via TechinBiz
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Rescooped by oconnorandkelly from Social Media, SEO, Mobile, Digital Marketing
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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy | Engagement & Content Marketing | Scoop.it

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.


Via Kamal Bennani
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Graham Drage's curator insight, February 23, 2:25 AM

Good article about how to align your content marketing strategy with your business goals.

Ron Baker's curator insight, Today, 12:42 PM

The following equation is the ultimate goal when developing content marketing campaigns for any business:

Customer needs + business needs = Content-Market Fit.

Rescooped by oconnorandkelly from Online tips & social media nieuws
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Content Marketing For Solopreneurs - 6 Experts Weigh In

Content Marketing For Solopreneurs - 6 Experts Weigh In | Engagement & Content Marketing | Scoop.it

It’s truly incredible how quickly content marketing has grown from an unknown term to a complete must-do marketing activity. In fact, these days, 90 percent of all organizations use content marketing in their marketing efforts.

How’s that for market adoption?

What’s even more interesting is the reason why businesses take part in it. As it turns out, content marketing generates about three times more leads and costs around 62 percent less than traditional marketing.

However, is the story the same for solopreneurs? In other words, if you’re the only person in your business, can you still use content marketing to your benefit and to find more clients/customers/business?

Let’s find out and get through the individual tactics and methods that solopreneurs can use to build a good content marketing strategy.


Via Brian Yanish - MarketingHits.com, Bart van Maanen
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Bart van Maanen's curator insight, February 20, 6:14 AM

Als solo ondernemer ben je je eigen marketing afdeling, dus hoe kun je toch een contentmarketing plan maken en uitvoeren? Hier 6 aanbevelingen. En laat gerust kwaliteit boven kwantiteit gaan.

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4 Content Marketing Industry Trends Unfolding in 2015 - The Content Standard by Skyword

4 Content Marketing Industry Trends Unfolding in 2015 - The Content Standard by Skyword | Engagement & Content Marketing | Scoop.it
The content marketing industry has changed a lot in the past year. Here are four emerging trends to watch in 2015.
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Rescooped by oconnorandkelly from The Marketing Technology Alert
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Six Content Marketing Myths—Busted

Six Content Marketing Myths—Busted | Engagement & Content Marketing | Scoop.it
Content - B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.

Via iNeoMarketing
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Rod McConkey's curator insight, February 18, 12:40 PM

It is interesting that through some practices and assets can eliminate the perceptions that marketers have about creating content. I found the assets and practices straight forward and very helpful. The myths of creating content were also interesting to read. I found them more as excuses. 

Hanin Abu Al Rub's curator insight, February 18, 7:15 PM

Getting content marketing right is both more complex than its most fervent promoters claim...

Mosaic Marketing's curator insight, February 19, 2:42 AM

Incorporating relevant promotional content from trusted providers can be highly engaging and drive specific marketing objectives as well.

Rescooped by oconnorandkelly from Content Marketing & Content Strategy
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How Buyer Personas Come to Life with Content Creation

How Buyer Personas Come to Life with Content Creation | Engagement & Content Marketing | Scoop.it
Buyer personas are quickly becoming a hot trend in digital marketing as agencies and brands seek out new and refined ways to ensure their campaigns reach the right audience. Thanks in large part to t…

Via Stefano Principato
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Rescooped by oconnorandkelly from Social Media, SEO, Mobile, Digital Marketing
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How To Build a Thriving Email List Using Facebook

How To Build a Thriving Email List Using Facebook | Engagement & Content Marketing | Scoop.it

Email subscribers are your real online assets. Instead of relying completely on Facebook, the intelligent approach is to use Facebook for building your email lists. Here’s how.


Via Kamal Bennani
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Rescooped by oconnorandkelly from Mobile Technology
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6 Things You Can Get by Installing iBeacon Technology

6 Things You Can Get by Installing iBeacon Technology | Engagement & Content Marketing | Scoop.it
Tiny device called iBeacon is now emerging in almost every cool places in the world. This tiny device works with Bluetooth Low Energy is bestfriend for retail business. It will transmit signal and if a smartphone caught the  signal, it will send notification or information. It is using Bluetooth sm

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Rescooped by oconnorandkelly from Business: Economics, Marketing, Strategy
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The Complete Guide To Building Your Blog Audience – Chapter 1

The Complete Guide To Building Your Blog Audience – Chapter 1 | Engagement & Content Marketing | Scoop.it
Learn specific ways to build a community that will allow you to market to them. That’s an important part of online marketing today and when it comes to marketing your blog, your audience or a community of followers is a very powerful asset.

Via Pantelis Chiotellis
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Corporate Social Responsibility for SMEs

Corporate Social Responsibility for SMEs | Engagement & Content Marketing | Scoop.it
There is realisation by SMEs that they need to formalise CSR activity more, in order to ensure a positive, and mutually beneficial, impact on society.
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5 Ways to Write Your Way to a Killer Brand

5 Ways to Write Your Way to a Killer Brand | Engagement & Content Marketing | Scoop.it
A professional blog on your website is just the beginning to building your personal brand, and attracting new subscribers. Creating unique and fresh content opens the door for converting leads into sales and higher rankings on the search engines.


So how exactly does blogging allow brands to attract more loyal customers? The process is straightforward once you perform the right target market research and learn how to best meet the needs of that audience. This is a great way to create a professional and authoritative persona along with word of mouth marketing.


Blogs are a powerful branding building tool, and enhance connections on social media. Not only can you build authority, but also create a high level of influence that encourages sales.


Via Brian Yanish - MarketingHits.com
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How To Structure A Killer Content Marketing Campaign - Business 2 Community

How To Structure A Killer Content Marketing Campaign - Business 2 Community | Engagement & Content Marketing | Scoop.it
Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This couldn’t be further from the truth. Content marketing is an art, of strategy…
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Why Your Blog Is Not Adding Business Value, and What You Can Do About It

Why Your Blog Is Not Adding Business Value, and What You Can Do About It | Engagement & Content Marketing | Scoop.it
Content - Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

Via Kamal Bennani
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Rescooped by oconnorandkelly from Social Media, SEO, Mobile, Digital Marketing
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The Research and Science Behind a Perfect Blog Post

The Research and Science Behind a Perfect Blog Post | Engagement & Content Marketing | Scoop.it

How long is the perfect blog post? How is it formatted? What is its headline? Discover the data and science behind these answers and more.


Via Kamal Bennani
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Bill Hurley's curator insight, February 22, 6:36 PM

Highest-ranking blog posts have an average of just over 1,000 words.

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7 Steps To Planning Your Content Strategy

7 Steps To Planning Your Content Strategy | Engagement & Content Marketing | Scoop.it
If you can tap into an emotion, you've got it nailed.
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EPIC List of Content Marketing Resources for Startups

EPIC List of Content Marketing Resources for Startups | Engagement & Content Marketing | Scoop.it

Are you running a startup? Read this post about how Groove HQ has grown their startup through content marketing if you need to be convinced.

 

Below is an epic list of content marketing resources. We reference this list often at our agency. We hope you can use it for your startup or company. It’s a selection of content marketing articles, tips, resources, examples, case studies, tools, inspiration, and more...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 19, 10:56 AM

Invaluable list of 200+ content marketing resources. Recommended reading. 9/10

Nedko Aldev's curator insight, February 20, 8:30 AM

 

453
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The case for content marketing – Why today's Mad Men need to embrace the art ... - The Drum

The case for content marketing – Why today's Mad Men need to embrace the art ... - The Drum | Engagement & Content Marketing | Scoop.it
In this increasing wired, interconnected world, it’s easy to get hung up on delivery, process and technology, and to miss what...
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5 Ways to Squeeze the Most Use out of Your Content Offers

5 Ways to Squeeze the Most Use out of Your Content Offers | Engagement & Content Marketing | Scoop.it

So you've created content-- awesome! Here's how to get the most out of it in your marketing efforts.


Via Kamal Bennani
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Marco Favero's curator insight, February 17, 5:58 PM

aggiungi la tua intuizione ...

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Curate Your Favorite Links Into a Weekly Email Newsletter with RefreshBox

Curate Your Favorite Links Into a Weekly Email Newsletter with RefreshBox | Engagement & Content Marketing | Scoop.it

RefreshBox enables people to subscribe and create weekly 5-link-collection newsletters of their weekly professional best reads, tools or resources."


Via Robin Good
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Robin Good's curator insight, February 17, 11:35 AM



Refreshbox offers a good opportunity for anyone wanting to warm up to content curation without needing to invest a truckload of time.

The new free service allows you to easily pick any webpage or resource you find online, and to add your personal title and description /commentary to it, while saving to a draft newsletter that will be sent out to your readers once a week.

Contrary to what is suggested on the "What's This" page on the Refreshbox site, I strongly recommend that you do not just pick but also introduce and contextualize the gems you find, that's the real-value you can provide, while Refreshbox takes care of providing free-of-charge:

1. a web page for your curated newsletter(s),

2. a searchable hub where others can find it and

3. an easy-to-use subscription and distribution service without asking you anything in return.


Refreshbox allows you to place up to 5 links in each newsletter edition, and to hook up to other services (e.g.Product Hunt) to pick up your likes and preferences automatically and add them to your curated newsletter draft.


Excellent tool to warm-up to content curation by picking and collecting great resources to distribute via email.



Try it out now: www.refreshbox.co 


Chrome extension: https://chrome.google.com/webstore/detail/refreshbox-add-links/ilbegopaglacdlahboheibkofipgmgno/reviews 




liblist4u's curator insight, February 17, 12:27 PM

Free curation service

Marta Torán's curator insight, February 17, 1:31 PM

Newsletter con tus enlaces curados favoritos.

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7 tips on how to Speed up your Content Creation in your Business

7 tips on how to Speed up your Content Creation in your Business | Engagement & Content Marketing | Scoop.it
These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy.

Via TechinBiz
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Rescooped by oconnorandkelly from Mobile Technology
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6 Things You Can Get by Installing iBeacon Technology

6 Things You Can Get by Installing iBeacon Technology | Engagement & Content Marketing | Scoop.it
Tiny device called iBeacon is now emerging in almost every cool places in the world. This tiny device works with Bluetooth Low Energy is bestfriend for retail business. It will transmit signal and if a smartphone caught the  signal, it will send notification or information. It is using Bluetooth sm

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Guide To Online Advertising For Small Businesses - #infographic

Guide To Online Advertising For Small Businesses - #infographic | Engagement & Content Marketing | Scoop.it
Advertising online can be overwhelming, but it doesn’t have to be. Use this quick beginner’s guide to learn more about the various advertising options (including Facebook and Twitter ads and Google Adwords), so you can draw new traffic and customers to your website.

Via Pantelis Chiotellis
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How to Build a Loyal Audience Online #Infographic

How to Build a Loyal Audience Online #Infographic | Engagement & Content Marketing | Scoop.it
Although marketers all wish the whole "if you build it, they will come" approach worked, we know that building a following requires more effort than simply hitting "Publish." Organically attracting a loyal audience of fans and brand advocates is more of a slow, steady process, but it's one that pays off over time.

So what steps need to be taken to actually grow that loyal audience?

Via Brian Yanish - MarketingHits.com
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