Engagement & Content Marketing
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The Future Of Content Curation Tools - Part I

The Future Of Content Curation Tools - Part I | Engagement & Content Marketing | Scoop.it

Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.

Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.

To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.

1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.

2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.

3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.

4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.

5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.

6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.

7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."

Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/

 

 


Via Giuseppe Mauriello, Jim Lerman, Martin (Marty) Smith
oconnorandkelly's insight:

Fan read ... 

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Ajo Monzó's curator insight, December 19, 2013 2:20 AM

Thanks!

Debbie Elicksen 's curator insight, December 20, 2013 4:49 PM

Scooping this to basically reference it for more tips on curating. We are all works in progress.

Russell Yardley's curator insight, December 25, 2013 4:01 PM

With billions of people connected through social media and directly connected with email traditional curators of news and other content have had their business models destroyed but it has not surprisingly taken many years for better models to emerge. 

 

The widsom of crowds is well known but so is their stupidity (stock market crashes, group think, lowest common denominator in election outcomes...). Better curating tools and systems are beginning to show that valuable curators of the worlds content are able to find their audience and enrich the world with deep insight that replace the extremely low numbers of curators of the past (news paper barons).

 

Some of these curators will be paid and others do it just for the joy of it. Collectively they will reshape thinking and ultimately the world. 

Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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Still Hashtagging Every Word? You Could Be Hurting Your Brand

Still Hashtagging Every Word? You Could Be Hurting Your Brand | Engagement & Content Marketing | Scoop.it
Ever had a friend on social media who #turns #every #word #into #a #hashtag? If you have, direct them towards these tips on how to hashtag.
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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Engagement & Content Marketing | Scoop.it
A guide to creating shareable, addictive and link-worthy viral content that appeals to different age groups and genders.

Via massimo facchinetti, Stephania Savva, malek, Dejan Nikolic, SENAME Interactive
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SEO Barnsley's curator insight, September 26, 4:47 AM
3 Ingredients To Make Your Contents Go Viral
2DiFore Marketing Solutions's curator insight, September 26, 7:42 AM

Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?

Jeff Domansky's curator insight, September 26, 7:19 PM

If you've got these three ingredients, your content has a chance to go viral

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Customer Engagement for Business - O'C&K

Customer Engagement for Business - O'C&K | Engagement & Content Marketing | Scoop.it
customer engagement is not a destination but a journey. Here are 7 tips for improving the customer engagement activity of your business
oconnorandkelly's insight:
Our blog post on why authentic customer engagement is the only way forward for businesses.
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What You Need To Know About Content Personalization (And The Technology Behind It)

What You Need To Know About Content Personalization (And The Technology Behind It) | Engagement & Content Marketing | Scoop.it

Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what they choose to read and ignore.


Via Kamal Bennani
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 The Biggest Content Marketing Challenges of Today

 The Biggest Content Marketing Challenges of Today | Engagement & Content Marketing | Scoop.it
In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges

Via janlgordon
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janlgordon's comment, September 26, 10:40 AM
Thank you Mark E. Deschaine, PhD & @Frederico Neiva :-)
janlgordon's comment, September 26, 3:49 PM
Thank you @David Ruals :-)
janlgordon's comment, Today, 4:27 PM
Thank you @Helaina Berry :-)
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How can retailers create more engaging mobile experiences in-store?

How can retailers create more engaging mobile experiences in-store? | Engagement & Content Marketing | Scoop.it
What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren't yet useful or simple enough to engage customers.
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8 Strategies to stand out when you're late to the content marketing game

8 Strategies to stand out when you're late to the content marketing game | Engagement & Content Marketing | Scoop.it

You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute in a never-ending war for attention.

 

If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction.

 

But what if you’re on the losing end of the stick? What if you’re in a situation where your competitors have already loaded the web with content that dominates the search results?

 

Personally, I am facing this problem all the time now when I consult with companies. If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. So I need to find new ways for them to compete.

 

I’ve thought this through, and I’ve come up with eight strategies to stand out for an organization that is late to the content game....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 19, 11:13 AM

If you're late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out from Mark Schaefer.

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How To Launch A Successful Content Marketing Plan In 6 Weeks

How To Launch A Successful Content Marketing Plan In 6 Weeks | Engagement & Content Marketing | Scoop.it

If you only have six weeks to launch a content marketing program, what do you need to do? Here's a schedule to get you moving with your content marketing plan.


Via massimo facchinetti, Marco Favero
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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | Engagement & Content Marketing | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon
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janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
The Twinkie Awards's curator insight, September 14, 2:45 PM
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janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
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Is Content Dead or are You Just Missing Something That’s Promising?

Is Content Dead or are You Just Missing Something That’s Promising? | Engagement & Content Marketing | Scoop.it

Are you told that it’s not and that you just need to be patient and one day it will all turn around?


 


If you look at the vast and overwhelming amount of content being created you would have to say it’s not. In fact, it’s thriving!


But that may just be the problem.


 


There is so much content being created that it’s choking out what used to be a competitive advantage.


 


Maybe the problem isn’t that content marketing is dead but rather the problem is deeper?


 


You can become successful at content marketing!


In fact, you can become a superstar in content marketing if you can break through the noise and clutter.


 


How?


 


Keep reading…


Via Brian Yanish - MarketingHits.com
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Increase Your Traffic Through Guest Blogging

Increase Your Traffic Through Guest Blogging | Engagement & Content Marketing | Scoop.it
The key to building traffic is to take advantage of someone else’s traffic first. And that is where guest blogging come

Via janlgordon
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janlgordon's comment, September 12, 10:37 AM
Thank you @Pantelis Chiotellis :-)
janlgordon's comment, September 13, 10:37 AM
Thank you @Birte Heidkamp :-)
janlgordon's comment, September 13, 4:39 PM
Thank you @Pantelis Chiotellis :-)
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People Who Write Well Do This One Simple Thing, Psych Study Finds - PsyBlog

People Who Write Well Do This One Simple Thing, Psych Study Finds - PsyBlog | Engagement & Content Marketing | Scoop.it

The method could benefit people using computers, pen-and-paper or even speech-to-text.


Via Michael Santarcangelo, massimo facchinetti, Marco Favero
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Michael Santarcangelo's curator insight, September 7, 5:08 PM

Feels connected to the benefits of handwriting. What do you think?

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Relationship Marketing: The Value of Marketing to Current Customers

Relationship Marketing: The Value of Marketing to Current Customers | Engagement & Content Marketing | Scoop.it
The business case for building real relationships with customers.
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The Art Of Creating Effective Titles And Headlines #Infographic

The Art Of Creating Effective Titles And Headlines #Infographic | Engagement & Content Marketing | Scoop.it
There aren't any secret tricks to writing great titles for online content. As long as you follow expert advice, you should find that your headlines improve quickly. Take a closer look at this infographic to learn some tips and tricks that will help you write effective headlines. You'll start crafting catchy titles in no time.

Via Brian Yanish - MarketingHits.com
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19 Easy Ways to Survey Your Potential Customers 

19 Easy Ways to Survey Your Potential Customers  | Engagement & Content Marketing | Scoop.it

Don't leave your content to chance! Follow these 21 Easy Ways to Survey Your Audience about what they really want. 


Via Daniel Watson, massimo facchinetti, Marco Favero
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Walter Gassenferth's curator insight, September 26, 6:40 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
Terry Yelmene's curator insight, September 26, 9:50 AM
It's OK to think about asking for insight from your prospective audience in more than one channel - Its a great way to not only have you solution fit and market product fit questions answered you may learn a bit more about where your prospective tribe is actually hanging out!
Matthew Thomas's curator insight, September 26, 10:01 AM
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See What Content Marketing Success Truly Looks Like

See What Content Marketing Success Truly Looks Like | Engagement & Content Marketing | Scoop.it
Take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs – Content Marketing Institute

Via Rory Natkiel
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Rory Natkiel's curator insight, September 23, 6:15 AM
Some great content marketing case studies from the Content Marketing Awards
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How to Discover and Share the Very Best Content #contentmarketing

How to Discover and Share the Very Best Content #contentmarketing | Engagement & Content Marketing | Scoop.it

How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like.


It’s true!


If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation.


Via Brian Yanish - MarketingHits.com
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Blogging Checklist: What Not to Forget Before You Hit “Publish”

Blogging Checklist: What Not to Forget Before You Hit “Publish” | Engagement & Content Marketing | Scoop.it

Writing a blog post is like making a sandwich – anybody can throw together a simple one, but if you really want it to be memorable, you’ve gotta show a little initiative.

 

(The use of a panini press is only advisable for one of these situations, though. See if you can guess which!)

 

Because while all you really need for a blog post is a bunch of words, you might be leaving out the ingredients that give it flavor.

 

Adding a few quick steps before you hit that publish button can help your posts get more clicks, more shares, and more comments – and that makes actually writing them a whole heck of a lot more rewarding.

 

What are the must-haves that your blog posts might be missing? Here are a few things you definitely don’t want to leave out!...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 22, 10:20 AM

Want more traffic and shares for your next blog post? Review the easy-to-forget secret ingredients you might be leaving out.

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How to Breathe New Life Into Old Content

How to Breathe New Life Into Old Content | Engagement & Content Marketing | Scoop.it
How many pieces of content has your company published?
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See What Content Marketing Success Truly Looks Like

See What Content Marketing Success Truly Looks Like | Engagement & Content Marketing | Scoop.it

Take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs – Content Marketing Institute


Via Kamal Bennani
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5 Content Marketing Predictions for 2017

5 Content Marketing Predictions for 2017 | Engagement & Content Marketing | Scoop.it
How will content marketing evolve in 2017? The brightest minds in marketing weigh in with their predictions.
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How To Grow Your Email List Fast With Simple Marketing Automation

How To Grow Your Email List Fast With Simple Marketing Automation | Engagement & Content Marketing | Scoop.it

Combining some apps and content driven by social can be a powerful tactic that minimizes your time and resources once they are set up.


Below are the 5 easy steps that show how I used Twitter to increase my leads by over 10,000 on “autopilot” in less than 12 months. That’s the old term for marketing automation.


Even though this is only 10% of my annual email growth, this little tweak has been vital in continuing to optimize my list building. The majority of my email acquisition is via the SumoMe “Welcome Mat”. Which I outlined in this post “How to Double Your Traffic Without Paying Google or Facebook a Cent“....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 12, 11:36 AM

This is maybe the simplest form of marketing automation that you can do. Jeff Bullas shares the clever use of social, apps & a landing page to grow your email list. Recommended reading! 9.5/10

Mathieu Weber's curator insight, September 16, 7:56 AM
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The 3 Types of Content You Should Stop Publishing Immediately

The 3 Types of Content You Should Stop Publishing Immediately | Engagement & Content Marketing | Scoop.it

Your customers can tell when content is generic or repackaged. So, cut the crap, and watch your business flourish.


Via Pantelis Chiotellis
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B2B vs. B2C: How Content Marketing Changes by Target Audience

B2B vs. B2C: How Content Marketing Changes by Target Audience | Engagement & Content Marketing | Scoop.it
Learn about the differences between B2B and B2C content marketing (or if there are any at all).
Via massimo facchinetti, Marco Favero
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The Future is More Content: Jeff Bezos, Robots and High Volume Publishing

The Future is More Content: Jeff Bezos, Robots and High Volume Publishing | Engagement & Content Marketing | Scoop.it

Which of these sums up your view on content production?

“Content is about quality, not quantity. We should be producing high value, authoritative content regularly, not publishing lots of short posts. Less is more.” 

“Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.” (Digiday 2013)

Do you agree with first statement? Me too, until recently. But now I think we could be wrong.

The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015....


Via Jeff Domansky, massimo facchinetti, Marco Favero
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Jeff Domansky's curator insight, September 7, 9:36 PM

Will quantity overtake quality content as strategy? Here's a very interesting exploration of the issue in this post from BuzzSumo. Recommended reading  9/10

Sunita Negi's curator insight, September 8, 5:19 AM
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