Engagement & Content Marketing
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16 Free Tools That Make Content Creation Way Easier

16 Free Tools That Make Content Creation Way Easier | Engagement & Content Marketing | Scoop.it

Here you'll find a list of our favorite tools on the HubSpot content team. We just had three criteria for our list:

The tools are free (or the bulk of their functionality can be accessed for free).They help you physically create content (not distribute or measure it).They aren't cardboard robots (wait, double-checking ... yup, no robots listed).

So what are you waiting for? Read on to discover some amazing resources that can ultimately help you create some incredible-looking content.


Via Brian Yanish - MarketingHits.com
oconnorandkelly's insight:

#smarterbiz

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Jessica Graham's curator insight, December 16, 2013 10:52 AM

Tools that make it easier to create social media content.

Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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What You Absolutely Need to Know About Email Marketing

What You Absolutely Need to Know About Email Marketing | Engagement & Content Marketing | Scoop.it

Great email marketing will add top line revenue to your business. Full stop. 


Everybody knows that email marketing is one of the highest ROI marketing channels you could possibly use. It is one of the best ways to grow your business.


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Email Drip Campaigns: How to Make Them Smart and Blunder-Free

Email Drip Campaigns: How to Make Them Smart and Blunder-Free | Engagement & Content Marketing | Scoop.it
Mistake 1: Using words or phrases that trigger spam filters — free, income, guarantee, increase, sales, opportunity, obligation, fast cash, don’t delete this. 

Mistake 2: Using ALL CAPS (Besides making it seem like you’re shouting, it’s a spam trigger.)

Mistake 3: Putting coded words in different colors (Red or white text is a spam trigger.)

Mistake 4: Using incorrect names or spellings, or making incorrect assumptions about age, gender, or marital status

Via marketingIO
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marketingIO's curator insight, March 26, 7:13 PM

Turning the DP, the sacrifice bunt...the basics.

 

If you enjoy reading The MarTech Digest, then PLEASE retweet this:  https://ctt.ec/14RpG 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free.
 Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Three Ways To Bring Your Customers Into The Content Creation Process

Three Ways To Bring Your Customers Into The Content Creation Process | Engagement & Content Marketing | Scoop.it
Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes.

Via malek
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malek's curator insight, March 23, 9:01 AM

The very people that you are trying to reach through your content marketing programs are willing to be active participants in the process. To be clear: your clients want to become co-creators.

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How to Make Content Worth Talking About

How to Make Content Worth Talking About | Engagement & Content Marketing | Scoop.it
We Don’t Need More Content Marketing. We Need More Relevant Content. Here's How to Make Content Worth Talkin
Via Brian Yanish - MarketingHits.com
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doubleflagham's comment, March 21, 12:56 AM
very good...
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7 Ways to Market to Your Existing Customers

7 Ways to Market to Your Existing Customers | Engagement & Content Marketing | Scoop.it
Small business owners often forget the value of existing customers. Here are 7 ideas to help you market to your existing customers and increase your sales.

Via Daniel Watson
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Daniel Watson's curator insight, March 16, 9:10 AM

 

Existing customers are a great source of future business and it pays to have a strategy in place to market to them on a regular basis. As business acquired from existing customers costs less to generate than new business, it is a profitable activity if correctly undertaken. This article shows the way to effectively market to your existing customer base.

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Setting Content Goals: What You Need to Know

Setting Content Goals: What You Need to Know | Engagement & Content Marketing | Scoop.it
You’ve finally been able to get buy-in at your company to launch a content marketing strategy. Before you begin, it’s important to take a step back and set content goals. Here is your quick-refer…

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How Social Customer Service Can Help Your Business

How Social Customer Service Can Help Your Business | Engagement & Content Marketing | Scoop.it
Getting new customers is important. Taking care of them is crucial for the future of your business. Social Customer Service helps you nurture relationships.

Via janlgordon
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janlgordon's curator insight, March 6, 11:26 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

 

Integrating digital channels can help you improve your sales and customer relations.

 

Make Better Connections Through Social Customer Service

 

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

 

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

 

Here's what caught my attention:

 

  • The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

 

  • Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

 

  • Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O1E0309EFxJ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Challenges and opportunities for inbound marketing in 2017

Challenges and opportunities for inbound marketing in 2017 | Engagement & Content Marketing | Scoop.it
It's not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential.

Via Brian Yanish - MarketingHits.com
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7 Interactive Content Tools to Delight Your Audience

7 Interactive Content Tools to Delight Your Audience | Engagement & Content Marketing | Scoop.it
Use interactive content to boost engagement: Learn how to create quizzes, polls, calculators and more with easy-to-use online tools.

Via Stefano Principato
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This Approach to Customer Service Will Save Your Business

This Approach to Customer Service Will Save Your Business | Engagement & Content Marketing | Scoop.it
This good old-fashioned principle may not be as glamorous as the latest automation techniques. But it is extremely effective in helping you grow.

Via Jay, SENAME Interactive
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7 Tips for Increasing Your Newsletter Subscriptions

7 Tips for Increasing Your Newsletter Subscriptions | Engagement & Content Marketing | Scoop.it
Entrepreneurs are turning back to email marketing to combat the downfall of organic reach on social networks. It never actually disappeared, as savvy business owners still used it with great success,…

Via Stefano Principato, SENAME Interactive
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Bonnie McEwan's curator insight, March 1, 12:15 PM
Digital newsletters can deepen the engagement of donors and clients with your nonprofit organization...but not if no one subscribes.
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The myth of the duplicate content penalty

The myth of the duplicate content penalty | Engagement & Content Marketing | Scoop.it
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.

Via Cendrine Marrouat - cendrinemarrouat.com, Os Ishmael, Felix Cheang
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 26, 5:25 PM

Let's stop the madness: Duplicate content is a myth. 

Read the article to understand how to optimise your content...

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7 Tips To Creating Stronger Blog Content

7 Tips To Creating Stronger Blog Content | Engagement & Content Marketing | Scoop.it

When it comes to creating the best content for my blog, there is one phrase that keeps me focused. We need to create content with a purpose. With two million blog posts going up daily, it’s possibl…


Via Stefano Principato, massimo facchinetti, Marco Favero, SENAME Interactive
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Creating Breakthrough Content Marketing: There Ain't No Magic Feather

Creating Breakthrough Content Marketing: There Ain't No Magic Feather | Engagement & Content Marketing | Scoop.it

Too many would-be content creators are searching for their magic feather–the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write.


So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud: “I don’t believe in unicorns, fairies, or Santa. There is no magic feather.”


Despite the slander against Mr. Claus (who I have on good authority is very real), it’s a crucial first step. You have to know that good writing is a learned skill, not something magically bestowed on those with the right talisman.


You can do it. You can get better at it. Here are Ann Handley’s five tips for writing “ludicrously spectacular” content....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 27, 11:39 AM

Learn how to create "ludicrously spectacular" content with these tips from Ann Handley's presentation at Social Media Marketing World 2017. Inspirational.

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Why do companies invest in content marketing strategies

Why do companies invest in content marketing strategies | Engagement & Content Marketing | Scoop.it

Why do companies invest in content marketing strategies? This is a question CopyPress wanted to answer in its annual State of Content Marketing survey.


CopyPress interviewed more than 300 agencies, in-house marketers, and freelance creatives to learn why people are invested in this field and how they hope it will change over the next few years. If you don’t know where you’re going, how will you get there?


Via Jeff Domansky
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Jeff Domansky's curator insight, March 24, 10:32 AM

CopyPress research shows why companies invest in content marketing strategies.

MartinVermaak's comment, March 24, 11:43 AM
http://www.free-tech-support.com/safari-browser-support-number
Kaiser KOTAN's curator insight, March 24, 1:54 PM

CopyPress research shows why companies invest in content marketing strategies.

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How to Create a Successful Influencer Marketing Campaign

How to Create a Successful Influencer Marketing Campaign | Engagement & Content Marketing | Scoop.it
Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on their websites and social media platforms.

Via Brian Yanish - MarketingHits.com
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Let Me Introduce You To The Perfect Content Marketer

Let Me Introduce You To The Perfect Content Marketer | Engagement & Content Marketing | Scoop.it
Last week’s Budget shone a spotlight on the need for greater investment in, and focus on, digital skills. Given the nature of our work here at Southerly, it’s a topic guaranteed to get our attent…

Via Stefano Principato
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Customer Relationship Management: 8 Tips To Better Know Your Customer - V3B: Marketing and Social Media Agency

Customer Relationship Management: 8 Tips To Better Know Your Customer - V3B: Marketing and Social Media Agency | Engagement & Content Marketing | Scoop.it

Smart marketers pride themselves on connecting and understanding their customer.

Research shows that while 76% of marketers claim they know what their customers want, only only 34% have ever asked them. This perception gap, a phrase coined by Brian Solis and his team at Pivot, is the gap between what customers want and what executives think they want, and is a pretty fascinating topic.


Via Pantelis Chiotellis
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Ten Simple Ways to Improve Any Blog Post in Minutes

Ten Simple Ways to Improve Any Blog Post in Minutes | Engagement & Content Marketing | Scoop.it
Are your blog posts as good as you want them to be? Rather than rushing to press publish, take a minute to ensure you've taken the steps to success

Via Stefano Principato, massimo facchinetti, SENAME Interactive
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The Invisible Force That Warps What You Read in the News

The Invisible Force That Warps What You Read in the News | Engagement & Content Marketing | Scoop.it

Narrative gravity is like confirmation bias, “the tendency to search for, interpret, favor, and recall information in a way that confirms one’s beliefs.” But with narratives, it’s less about personal beliefs and more of a bandwagon effect, where everyone processes and interprets information through a framework that is both easily digestible and broadly accepted. Narrative gravity is what makes a startup’s story clock tick.


Narrative gravity exists beyond tech. It’s why Senator John McCain is still considered a maverick and why Tiger Woods’ big comeback is always right around the corner. The gravitational pull of a prevailing narrative is hard to resist....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 7, 11:00 AM

Narrative gravity! It's out there and it affects the news we read says Aaron Zamost. Recommended reading! 9/10

Marc Kneepkens's curator insight, March 7, 11:16 AM

Very interesting article, here's a quote: "The Law of Narrative Gravity posits that the public and press are drawn to narratives, and the more widely accepted (or massive) a narrative, the more it attracts and shapes the perception of facts."

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3 Ways to Reach More Customers Using Live Streaming

3 Ways to Reach More Customers Using Live Streaming | Engagement & Content Marketing | Scoop.it
Live streaming gives you more touch points and a new way to connect with your customers.

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malek's curator insight, March 2, 10:11 AM

three content ideas using live streaming that will help grow your audience and connect you to more potential customers. None of which require you to be a pro speaker, actor, or have any on-camera experience at all to pull-off.

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Use These 15 Tips to Improve Your Email Marketing

Use These 15 Tips to Improve Your Email Marketing | Engagement & Content Marketing | Scoop.it
We’ve all heard that “the money is in the list”.  Whether that’s an email list, or a list of blog subscribers – staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here areMore

Via janlgordon
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janlgordon's curator insight, March 1, 9:28 PM

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

 

Improve your open rates by catching the reader's attention.

 

Send Out Emails That Get Opened

 

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

 

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

 

Here's what caught my attention:

 

  • Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

 

  • Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

 

  • Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/ny2K309v0f0

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Be SMART When Setting Your Inbound Marketing Goals

Be SMART When Setting Your Inbound Marketing Goals | Engagement & Content Marketing | Scoop.it

Ci sono un sacco di diversi approcci per la vostra strategia di marketing inbound. Portando in lead e convertirli in clienti è un processo e prende un team creativo con un sacco di pazienza da implementare. ...


Via Stefano Principato, Marco Favero
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Content Marketing Is Dead: 2017 Is All About Storytelling

Content Marketing Is Dead: 2017 Is All About Storytelling | Engagement & Content Marketing | Scoop.it
Storytelling: Content marketing has changed. The experts say it is all about the story. Read about the 5 points to consider when crafting your content.

Via brandinmind, massimo facchinetti, malek
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20 Sales Email Opening Lines That Put "Hi, My Name Is" to Shame

20 Sales Email Opening Lines That Put "Hi, My Name Is" to Shame | Engagement & Content Marketing | Scoop.it
Use these creative lines instead of "Hi, I'm a salesperson."

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