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Stop Complaining about Your PR Firm. Here’s How the Media Works

Stop Complaining about Your PR Firm. Here’s How the Media Works | Engagement Marketing | Scoop.it

“Journalists are biased.” “Our PR firm just doesn’t ‘get’ our message.” “We need at least one media hit a week.” Oh, and my personal favorite: “Can we review and edit quotes before the piece is published?”


Via Guillaume Decugis
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#smarterbiz

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Guillaume Decugis's curator insight, November 20, 2013 2:56 PM

If your startup marketing strategy includes getting press coverage, you should read this. And also this.


But I also encourage you to think whether that's actually something you need, how badly you need it and for what reasons. If the answer to the latter is "to get traction and grow my user base", that's probably wrong as I explained here.

Engagement Marketing
Engagement Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Engagement Marketing | Scoop.it
Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic.
Whether you write content for B2B or B2C sites, there is an art to content creation.
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Why Consumer Psychology Matters In Content Marketing

Why Consumer Psychology Matters In Content Marketing | Engagement Marketing | Scoop.it
You’ve probably seen pop-up banners that say, “Congratulations! You are visitor #1,000,000! Click to claim your prize!
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Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down) | Engagement Marketing | Scoop.it
Are you ready to give up on content marketing? Reconsider your marketing strategy and see how Matt Heinz makes content marketing work. (Are you ready to give up on content marketing? Don't!
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Navigating Controversy or Tragedy in Your Content Marketing Strategy

Navigating Controversy or Tragedy in Your Content Marketing Strategy | Engagement Marketing | Scoop.it

As a small business owner, I’ve learned a thing or two about the importance of creating a successful content marketing strategy. One thing I’ve learned is that success begins with creating and distributing specific content that really matters to my audience. One of the first things your organizations’ content creator, or team of creators, should consider – even before writing that first sentence – is to thoroughly research your audience. You’ll want to know exactly who your readers are and what topics they really want to know about.


Via Brian Yanish - MarketingHits.com
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Who's Driving Your Content Strategy?

Who's Driving Your Content Strategy? | Engagement Marketing | Scoop.it

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance.

 

We now live in never-ending streams of new and interesting content. On our mobile devices, on our televisions, in our car, at work and even in the stores where we shop, there are connected and interactive screens filled with unremitting media.

 

And as a result of these dramatic consumer shifts, marketers are, once again, scrambling to solve their “content marketing problem”. This isn’t new, yet it feels like each marketing discipline is on an island and are building their plans from scratch.


Via Brian Yanish - MarketingHits.com
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Brent Healy's curator insight, September 16, 10:54 AM

Great article that helps direct your content marketing strategy.

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4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries

4 Simple Steps To A Blog Post That Floods Your Inbox with Inquiries | Engagement Marketing | Scoop.it

If your current blogging strategy isn't growing your online business, learn a proven method for writing one blog post that turns readers into clients.

* Forget about lead generation.
* Stand out as a problem solver.
* Apply "authority enhancers" (quote experts, books, other confirming experts).

* Make readers fall in love with you.  


Via Peg Corwin, Martin (Marty) Smith
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Peg Corwin's curator insight, August 30, 6:24 PM

Hint - the first step is to forget about lead generation.  

Martin (Marty) Smith's curator insight, September 15, 10:12 AM

Liked @Peg Corwin note, "First step is to forget about lead generation" and agree. 

My favorite tip is the last one - make readers fall in love with you. I like little things like present tense verbs, sharing personal stories (when relevant) and being present and accounted for in social media (not phoning it in). Great Scoop by Peg, a trusted source for me. 
 

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Is Audio Content Part of Your Content Strategy?

Is Audio Content Part of Your Content Strategy? | Engagement Marketing | Scoop.it
Audio content is an essential part of your content strategy. About 25 percent of the US population accesses podcast and about half of this happens using mobile devices. (Is Audio Content Part of Your Content Strategy?
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5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy - Copyblogger

5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy - Copyblogger | Engagement Marketing | Scoop.it
Create deeper connections with your audience and expand your content marketing strategy with these five tips to help you utilize community data.
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5 Tips for Creating a Content Marketing Strategy for Your Small Business

5 Tips for Creating a Content Marketing Strategy for Your Small Business | Engagement Marketing | Scoop.it
With so much content flooding the Internet, it is becoming harder and harder to find quality content. However, with a proper plan in place, you too can create content that resonates with your audience.
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Incentive Meetings: It’s Time to Get Personal

Incentive Meetings: It’s Time to Get Personal | Engagement Marketing | Scoop.it
They ate dinner at the Michelin-rated Chateau de la Chevre d’Or in France, gazed at the beauty of the Taj Mahal in India, rode motorcycles on the Great Wall of China, attended a lion safari in Africa and visited the Great Pyramid of Giza in Egypt.

 

This sounds like the makings of an awe-inspiring incentive, but it’s actually the places visited by Morgan Freeman’s and Jack Nicholson’s characters in the movie, “The Bucket List.” This movie is coming to life for many meeting planners who try to find that one special location attendees haven’t been to, or that one creative activity they couldn't plan on their own. Incentives are getting more personal every year, and planners have a challenge to impress everyone—or risk impressing no one.


Via IMEX
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How to Increase Social Shares for Your Content

How to Increase Social Shares for Your Content | Engagement Marketing | Scoop.it
Venchito Tampon, Jr. shares 5 ways to get more social shares for your website.

Via Neil Ferree
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Neil Ferree's curator insight, September 5, 12:27 AM
Always Include Unexpected Hooks in Your Content

Readers want to consume new pieces of information in every blog.


If they find a rehashed article, then they will find another blog to follow. This is why content should be written in a high-quality fashion that provides new or “best” information on the web about the subject matter, and is targeted to the right persona.

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What Guides Your Content Strategy? - Express Writers

What Guides Your Content Strategy? - Express Writers | Engagement Marketing | Scoop.it
A cohesive, long-term content strategy can help you become a very competitive player in your industry. Here are 10 ways to guide your strategy for success! (RT @ExpWriters: What Guides Your #ContentStrategy?
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Five Easy Steps to Start Your Content Marketing

Five Easy Steps to Start Your Content Marketing | Engagement Marketing | Scoop.it
If you’re like most businesses with a website and social media hopes, you know you’re supposed to being creating bucket loads of online content.

Via Marilyn Moran
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Marilyn Moran's curator insight, September 2, 8:09 PM

Nice tips for those who want to get started on content marketing but haven't yet taken the plunge.

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Content Curation Versus Content Aggregation

Content Curation Versus Content Aggregation | Engagement Marketing | Scoop.it
Business goals: Content curation versus content aggregation
Content curation provides more business power because it establishes thought leadership in a specific niche. This positioning is key to your brand and/or business.
Content aggregation supplements your content offering by providing more information on your specific niche. It’s core value to your brand is limited because it lacks original commentary. 
Content curation goes deeper than content aggregation to help sow the seeds for your brand development and long-term value. 

Via Don Dea
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Don Dea's curator insight, September 19, 12:43 AM
Business goals: Content curation versus content aggregation
  • Content curation provides more business power because it establishes thought leadership in a specific niche. This positioning is key to your brand and/or business.
  • Content aggregation supplements your content offering by providing more information on your specific niche. It’s core value to your brand is limited because it lacks original commentary. 

Content curation goes deeper than content aggregation to help sow the seeds for your brand development and long-term value. 

chaiyangli's curator insight, September 20, 9:36 AM

内容策展与内容聚合的区别

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These are the 6 Steps I Use for Great Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy

These are the 6 Steps I Use for Great Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Engagement Marketing | Scoop.it
Content marketing is often needlessly over-complicated. Here's a simple 6-step process used by Jay Baer and Convince and Convert to create content marketing.
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Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic | Engagement Marketing | Scoop.it
You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.
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How to Optimize Content for Prospects and the Media

How to Optimize Content for Prospects and the Media | Engagement Marketing | Scoop.it
No one piece of content is perfect for all of a PR pro's audiences. Get 11 quick tips for how to optimize your content for potential customers and media. (About to spice up your #content marketing?

Via Marilyn Moran
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Marilyn Moran's curator insight, September 16, 10:54 PM

I especially love "Never stop researching outlets and building relationships."

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Combining Social Media with CRM for Even Better Engagement

Combining Social Media with CRM for Even Better Engagement | Engagement Marketing | Scoop.it

Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right way. Keep the below advice in mind and you’ll marry the two perfectly for better engagement.

 

Choose Your Primary Platform


Via Brian Yanish - MarketingHits.com
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Saranne Davies's curator insight, September 17, 6:56 AM

A useful insight but I need more. Any ideas?

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Build. Better. Content!

How does Facebook plan, structure, and create content for more than a billion people? And how does Facebook design and build product content experiences that are simple, straightforward, and human? 


Via Brian Yanish - MarketingHits.com
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Creating a Multi-Channel Content Marketing Strategy

Creating a Multi-Channel Content Marketing Strategy | Engagement Marketing | Scoop.it
I recently presented at SMX Stockholm on a panel titled "Content marketing, hype or hope?" - and I think that's a great question.
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RIP Authorship: 3 Content Marketing Tips To Help You Stand Out

RIP Authorship: 3 Content Marketing Tips To Help You Stand Out | Engagement Marketing | Scoop.it
Will content marketing be impacted by the death of Google Authorship? Webpresence looks at what content marketers and influencers can do to be more visible.
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Tell Me A Story: Creating Content That Inspires

Tell Me A Story: Creating Content That Inspires | Engagement Marketing | Scoop.it
Who doesn’t love a good story? I’m always in awe of that special breed that can draw you in and keep your attention to the very end. So no big surprise that the morning keynote kicking off Conten…

Via Stefano Principato
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TOP 21 Event Blogs That #Eventprofs Must Follow

TOP 21 Event Blogs That #Eventprofs Must Follow | Engagement Marketing | Scoop.it

The events industry is evolving faster than ever before. With the event tech penetrating the field, rising excitement about live experiences and dropping travel costs, it is an extremely exciting time for #eventprofs to live in.


Via IMEX
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11 Facts About Inbound Every Marketer Should Know

11 Facts About Inbound Every Marketer Should Know | Engagement Marketing | Scoop.it

On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.

 

Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.

 

Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing....


Via Jeff Domansky, aanve
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Jeff Domansky's curator insight, August 30, 2:33 AM

Hubspot shares 11 key things you need to know about Inbound.

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5 Easy Copywriting Rules For Your Content Strat...

5 Easy Copywriting Rules For Your Content Strat... | Engagement Marketing | Scoop.it
Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy.
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