Engagement & Content Marketing
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Stop Complaining about Your PR Firm. Here’s How the Media Works

Stop Complaining about Your PR Firm. Here’s How the Media Works | Engagement & Content Marketing | Scoop.it

“Journalists are biased.” “Our PR firm just doesn’t ‘get’ our message.” “We need at least one media hit a week.” Oh, and my personal favorite: “Can we review and edit quotes before the piece is published?”


Via Guillaume Decugis
oconnorandkelly's insight:

#smarterbiz

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Guillaume Decugis's curator insight, November 20, 2013 2:56 PM

If your startup marketing strategy includes getting press coverage, you should read this. And also this.


But I also encourage you to think whether that's actually something you need, how badly you need it and for what reasons. If the answer to the latter is "to get traction and grow my user base", that's probably wrong as I explained here.

Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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16 Explosive Content Promotion Strategies

16 Explosive Content Promotion Strategies | Engagement & Content Marketing | Scoop.it
This 5,000 word guide will walk you step-by-step through 16 content promotion strategies that will build links and drive boat loads of traffic to your site.
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12 Audience Considerations for Your Real-Time Content

12 Audience Considerations for Your Real-Time Content | Engagement & Content Marketing | Scoop.it
Start your real-time content from the perspective of the people consuming it. These 12 tips will keep your audience top of mind – Content Marketing Institute
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How to Repurpose Content From the Hottest Social Networks 

How to Repurpose Content From the Hottest Social Networks  | Engagement & Content Marketing | Scoop.it
Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Discover how to repurpose content from today's hottest social media platforms.

Via Stefano Principato
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5 New Facebook Live Video Features for Marketers : Social Media Examiner

5 New Facebook Live Video Features for Marketers : Social Media Examiner | Engagement & Content Marketing | Scoop.it
Want to learn more about Facebook Live? Discover what marketers need to know about the newest Facebook Live video features.

Via Peg Corwin
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Peg Corwin's curator insight, April 23, 11:17 AM

Powerful new Facebook Live features to grow engagement in your social channels.

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SEO Is Now 'Search Experience Optimization'

SEO Is Now 'Search Experience Optimization' | Engagement & Content Marketing | Scoop.it
You need to change the way you think about digital marketing.
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A Quick and Easy Guide To Inbound Marketing

A Quick and Easy Guide To Inbound Marketing | Engagement & Content Marketing | Scoop.it

It's an ineffective and very effective way to reach your potential customers. Learn how to use inbound marketing in your business.


Via Pantelis Chiotellis
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8 Tips for Effectively Outsourcing Your Content

8 Tips for Effectively Outsourcing Your Content | Engagement & Content Marketing | Scoop.it
Outsourcing content creation to remote workers can save your company valuable resources. Here are eight tips for doing it right.

Via Kamal Bennani
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10 Blogging Infographics to Achieve "All-Star Blogger" Status

10 Blogging Infographics to Achieve "All-Star Blogger" Status | Engagement & Content Marketing | Scoop.it

What’s even better is to learn how each of these elements should be used with blogging through the use of powerful and engaging infographics. Once you have a good idea on what type of blogger you want to be and how you are going to start scaling up your content and reaching new audiences, then it’s time to set your sights on how having a blog can really change your life and business for the better!


Now let’s take a look at ten unique infographics that will help you get to “All-Star Blogger” status at a faster pace....


Via Jeff Domansky, massimo facchinetti, malek
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Jeff Domansky's curator insight, April 21, 4:10 AM

These 10 unique blogging infographics will help you get to "All-Star Blogger" status at a fast pace by breaking down exactly what you need to do.

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Criticism Is Not Feedback

Criticism Is Not Feedback | Engagement & Content Marketing | Scoop.it
There’s a huge difference between feedback and criticism. Feedback is helpful and constructive; criticism is hurtful and damaging.

Via donhornsby, Maite Finch, malek
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donhornsby's curator insight, April 12, 9:03 AM
(From the article): Are You Open to Feedback? 

 Some people avoid feedback like the plague. They think that if they don’t know their flaws, they don’t have any. It shouldn’t come as a surprise that these folks make the same mistakes over and over again. Other people evade constructive feedback by surrounding themselves with yes people. They’d rather receive confirmation of their own ideas than be challenged by opposing views. While that might do wonders for their ego, it does little to advance their cause. The fact is, surrounding yourself with yes people is like talking to yourself. Feedback should be welcomed rather than feared. In fact, we should thank folks who make the effort to nurture us with their valuable input –– even if it hurts at times. How do you expect to become a better person if you don’t know where to begin? The truth is, practice doesn’t make perfect if you’re doing it wrong. Feedback enables us to learn about our shortcomings and take corrective action. Don’t bury your head…nourish it. That’s how excellence is born.
malek's curator insight, April 20, 9:28 AM

Constructive criticism is an excellent way to grow

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Keyword research: a key element of SEO & content marketing

Keyword research: a key element of SEO & content marketing | Engagement & Content Marketing | Scoop.it
Many business owners see SEO and content marketing as separate, but solid keyword research can and should be used to inform your content marketing strategy.
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Content Marketing: Integrity, Storytelling & Creativity

Content Marketing: Integrity, Storytelling & Creativity | Engagement & Content Marketing | Scoop.it
Learn how to keep it real with content marketing by incorporating integrity, storytelling and creativity into your content strategy.
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4 Interactive Content Tools: How to Create in Minutes

4 Interactive Content Tools: How to Create in Minutes | Engagement & Content Marketing | Scoop.it
Static text doesn’t garner the attention it once did. Your audience wants to be part of the action – answering quizzes, picking their favorites, and contributing their insight to your content. Here are four tools to get started.
Via Cindy Rudy, Nicholas Bodell
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The Importance Of Empathy & Storytelling: 9 Points

The Importance Of Empathy & Storytelling: 9 Points | Engagement & Content Marketing | Scoop.it

Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?


Via Karen Dietz
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Karen Dietz's curator insight, April 7, 11:18 AM

Empathy and storytelling is a popular topic these days, and here's another great post about it. 

 

In particular I love the 9 points made about the why and wherefor of empathy, its significance in storytelling, and the results produced. Even better, I really like the examples and research shared.

 

This is a great primer to keep handy. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The 50 Best Resources for Content Marketers

The 50 Best Resources for Content Marketers | Engagement & Content Marketing | Scoop.it
Need a little help with your content marketing? Here are 50 great tools and resources for content marketers.
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10 Free Content Strategy & Editorial Calendar Templates 

10 Free Content Strategy & Editorial Calendar Templates  | Engagement & Content Marketing | Scoop.it
10 Free Content Strategy & Editorial Calendar Templates - a helpful post from the team at Builtvisible.com

Via Stefano Principato
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How to explain content marketing to your boss

How to explain content marketing to your boss | Engagement & Content Marketing | Scoop.it
Content marketing is all the rage these days. In fact, job listings containing the words “content marketing” grew by 350…

Via Nicholas Bodell
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15 Things to Try When Your Content Marketing is Boring

15 Things to Try When Your Content Marketing is Boring | Engagement & Content Marketing | Scoop.it
BAM! You’ve hit the wall.It’s over. Your creativity has run out.Your content marketing was purring along just fine, but then the juices stopped flowing, and the content got really boring.Your users can tell. What used to sizzle and pop with excitement is now a mind-numbing wall of text and brain-cell-killing content.What should you do?
Via Brian Yanish - MarketingHits.com
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The Best Video Content for Every Step of the Marketing Funnel

The Best Video Content for Every Step of the Marketing Funnel | Engagement & Content Marketing | Scoop.it
Seamlessly incorporate video content into every stage of your marketing funnel with these 13 ideas.
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How Media Consumption Habits Are Changing

How Media Consumption Habits Are Changing | Engagement & Content Marketing | Scoop.it

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. The report was based on data conducted in November 2015 of 2,205 consumers in the United States.


The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947). More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found.


Other key insights from the report: 


- 70% Americans binge-watch television content, viewing an average of five episodes at a time.


- 90% of US consumers say they multitask while watching TV.


- Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads.


- Social media sites have surpassed television as the most popular source of news for Millennials....


Via Jeff Domansky, Pantelis Chiotellis
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Jeff Domansky's curator insight, April 16, 1:05 AM

Millennials love streaming online video rather than watching live TV says Deloitte.

rodrick rajive lal's curator insight, April 21, 12:06 AM
Media consumption habits are changing and fewer people watch TV these days. As a corallary to this, it is becoming clear that social media is gaining popularity over TV. Consumers are more likely to be influenced by advertisements they come across on online socia media than advertisements that appear on TV. Social media sites are overtaking TV as a source of information, and entertainment.
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10 Ways To Add Personality To Your Boring B2B Content

10 Ways To Add Personality To Your Boring B2B Content | Engagement & Content Marketing | Scoop.it

When B2B prospects are researching products and services, the last thing they want to do is spend one minute slogging through yet another piece of lackluster repetitive content. 


Via Stefano Principato, massimo facchinetti, Brian Yanish - MarketingHits.com
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Three Free Promotions That Grab Your Customers' Attention

Three Free Promotions That Grab Your Customers' Attention | Engagement & Content Marketing | Scoop.it
Sales - Free promotions offer customers a promise of something for nothing and also compel those customers to return the favor. Here are three examples of freebies that engage customers.
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Content Measurement: Identify Your Best and Worst Content

Content Measurement: Identify Your Best and Worst Content | Engagement & Content Marketing | Scoop.it

It’s not enough to just create and publish content these days; you have to take the next step in ensuring the success of your content once published.


Via Kamal Bennani
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10 Mistakes Content Creators Need to Avoid

10 Mistakes Content Creators Need to Avoid | Engagement & Content Marketing | Scoop.it
Don’t make these 10 mistakes that Neil Patel did in creating content – Content Marketing Institute
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The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade

The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade | Engagement & Content Marketing | Scoop.it
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
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Here's Why Your Content Marketing Strategy is Totally Failing

Here's Why Your Content Marketing Strategy is Totally Failing | Engagement & Content Marketing | Scoop.it

If your content marketing strategy doesn’t guide the business to achieve its goal, reprogram it with SMART goals – Content Marketing Institute


Via Stefano Principato
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