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5 Ways To Create Great Content

5 Ways To Create Great Content | Engagement & Content Marketing | Scoop.it
Blogs and social media are one of the best resources for a company’s marketing efforts.  They are cost-effective and successful at reaching a large amount of people.  However, in order for them to be successful, they need to be consistently monitored.  This can be a challenge.  It is often difficult to come up with new content each day to fill space on these sites.  The following are 5 popular suggestions that will help you increase the popularity of your online sites.

Via Brian Yanish - MarketingHits.com
oconnorandkelly's insight:

#smarterbiz

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Treathyl Fox's curator insight, October 30, 2013 5:22 PM

Worth a rescoop.  Thanks Brian Yanish!  This got the wheels in my brain turning.

Paulo Abilio Varella Lisboa's curator insight, November 1, 2013 10:15 AM

Dicas sempre importantes para a criação de conteúdo para as mídias sociais!

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Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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A Broad Approach to Smarter Content Marketing

A Broad Approach to Smarter Content Marketing | Engagement & Content Marketing | Scoop.it
…that can be applied to anyone who creates content (so…everyone). Here are my lessons learned at the Intelligent Content…

Via Jeff Domansky
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Jeff Domansky's curator insight, March 28, 2:21 AM
Here are lessons learned at the Intelligent Content Conference.…
Kasia Hein-Peters's curator insight, March 28, 8:38 AM

Smarter, more effective content marketing

Hanin Abu Al Rub's curator insight, March 28, 11:04 AM

Smarter Content Marketing...

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How a Good Content Strategy Can Repair Your "SEO Problem"

How a Good Content Strategy Can Repair Your "SEO Problem" | Engagement & Content Marketing | Scoop.it

Have an "SEO problem"? You might be looking for answers in the wrong places.


Via Kamal Bennani
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Marco Favero's curator insight, March 29, 8:58 AM

aggiungi la tua intuizione ...

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Content Marketing ROI Starts With A Strong Business Case

Content Marketing ROI Starts With A Strong Business Case | Engagement & Content Marketing | Scoop.it
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our cus

Via Neil Ferree
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Neil Ferree's curator insight, March 26, 1:56 PM

How Do You Answer ‘What Is The ROI of Content?’

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Why You Should Be Building Trust, Not Traffic

Why You Should Be Building Trust, Not Traffic | Engagement & Content Marketing | Scoop.it

If trust is the primary driver of content sharing, why aren't we focusing more of our marketing efforts on content that creates trust?


Via Kamal Bennani
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Content marketing metrics - process metrics and outcomes metrics - Biznology

Content marketing metrics - process metrics and outcomes metrics - Biznology | Engagement & Content Marketing | Scoop.it
There are two kinds of metrics in content marketing: process metrics and outcomes metrics.
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Tips on how to get ideas for Writing Business Blog Posts

Tips on how to get ideas for Writing Business Blog Posts | Engagement & Content Marketing | Scoop.it
How To Get Ideas For Writing Business Blog Posts

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6 Persona-Driven Steps to an Effective Content Marketing Strategy

You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, engagement and (most importantly) leads to find…nothin...

Via Jeff Domansky
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Jeff Domansky's curator insight, March 23, 12:54 AM

Here's how to get your content marketing strategy in gear effectively. Useful planning guide.

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How to Develop Strategy In B2B Content Marketing

How to Develop Strategy In B2B Content Marketing | Engagement & Content Marketing | Scoop.it
If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you?

I’m going to go ahead and tell you the point of this article, so you know upfront what I’m trying to accomplish, and why you don’t have to worry.

The problem: Most of us B2B marketers — I’m looking at you — are doing content marketing without a strategy. That’s a problem.
The solution: We need strategy to guide our B2B content marketing. Strategy is the solution.
The point: I’m going to tell you how to develop a strategy. It’s not hard.

Via Brian Yanish - MarketingHits.com
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10 Ways to Get Your Blog Posts Seen and Shared More

10 Ways to Get Your Blog Posts Seen and Shared More | Engagement & Content Marketing | Scoop.it

So what can you do to make sure you feel good about every blog post you publish? Well, many things.

 

Content creators have a lot of control over whether or not their content is seen and shared. There are several variables, like how frequently you post and what SEO methods you’re using, that controls how much traction your posts get.

 

To learn 10 tried-and-true ways to get more eyeballs on your blog posts, check out today’s featured infographic from the tech blog Bit Rebels below....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 22, 10:24 AM

A lot of brands and folks who maintain a blog measure the success of their blogging efforts by how many people see and share their content. When a blog post gets read and shared a lot, it's easy to feel good. Unfortunately, that's not enough.


This infographic provides an excellent blogging blueprint. Recommended reading.  9/10

Marc Kneepkens's curator insight, March 22, 5:22 PM

Getting good content out is so important... It defines to your public who you are and brings them back over and over again.

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3 Steps to creating a Powerful Email Marketing Campaign through LinkedIn

3 Steps to creating a Powerful Email Marketing Campaign through LinkedIn | Engagement & Content Marketing | Scoop.it
People often make the mistake of pitching their product when you connect on LinkedIn. Want to know a powerful email marketing campaign that works on LinkedIn

Via Peg Corwin, TechinBiz
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Peg Corwin's curator insight, March 15, 10:14 AM

To create an email campaign, segment your contacts, decide on your goal and "create an email marketing campaign where you provide targeted and very relevant content to your connections through a series of emails prior to promoting your call to action."

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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Engagement & Content Marketing | Scoop.it
When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks.


It used to be OK to have a static website gallery, post text to your social channels, and use corporate photos and videos online. Now, readers depend on visuals to figure out whether your content is worth their time.


Expectations of consumers have changed too. They no longer have time to click through to an image or link to see what your content is about. They make split-second decisions based on the visual content provided.


So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.


In short, the rules of visual content have changed.


Via Brian Yanish - MarketingHits.com
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The Ultimate List of Visual Content Tools

The Ultimate List of Visual Content Tools | Engagement & Content Marketing | Scoop.it

A text without visuals feels like a cracker without cheese – it’s dry and uninviting. But, by adding to a text a nice piece of high-quality visual content, you can create a yummy “sandwich”. Incorporating compelling visual elements into your content is a proven way of increasing audience engagement, making your content more shareable and boosting your success!

 

We’ve drawn up a list of the most useful free tools that will help you create stunning images or engaging videos quickly and easily, even if you’re not a designer....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 11:33 AM

Visual content tools can help you add flare and professionalism to your post. This extensive list will help you find the right tool for your needs. Recommended reading. 9/10

Jeff Domansky's curator insight, March 20, 1:42 PM

Visual content tools can help you add flare and professionalism to your post. This extensive list will help you find the right tool for your needs. Recommended reading. 9/10

Vloasis's curator insight, March 21, 12:06 PM

I'm always interested in new sources of free visual content, and while this list may not be "the ultimate", it is certainly worth a bookmark.  :)

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The Big List of Zapier Hacks for Marketers

The Big List of Zapier Hacks for Marketers | Engagement & Content Marketing | Scoop.it
Social media automation, when done with care and the right strategy, is awesome. It can amplify your great content while freeing up your time to create more of it!

We’ve talked before on the blog about automating some processes through services like If This Then That and Alfred, and in this post I wanted to share some of our favorite uses of another fantastic automation tool: Zapier.

Zapier integrates with more than 400 different web apps, which means most marketers are bound to be able to find at least a few ways to use it to work smarter, not harder. (See all of them and find tips on getting started at their Zapbook.)

Via Brian Yanish - MarketingHits.com
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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | Engagement & Content Marketing | Scoop.it

These nine free analytic tools allow you to evaluate how well your content contributes to your content marketing goals – from Content Marketing Institute.


Via Kamal Bennani
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Marco Favero's curator insight, March 27, 12:43 PM

aggiungi la tua intuizione ...

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Ultimate Content Checklist

Ultimate Content Checklist | Engagement & Content Marketing | Scoop.it
Whether you are a writer, or manage a team of writers, use this colossal content writing checklist to create a compelling message for your audience.

Via Neil Ferree
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Neil Ferree's curator insight, March 26, 1:41 PM

Try to employ as many of these content marketing dynamics into each and every article you write.


  1. Put Yourself In Your Reader’s Place
  2. Use “You” More Often
  3. Focus on Emotions
  4. Know What Words Have Emotions
  5. Practice Your Storytelling Skills
  6. Be Unique
  7. Think Like a Reporter
  8. Be a Critical Thinker
  9. Always Look for Inspiration
  10. Store Topic Ideas You Can Use Later
  11. Take Advantage of Free Resources
  12. Use Calls to Action
  13. Avoid Telling the World How Great You Are
  14. Ditch “Welcome to Our Website!”
  15. Create a Killer Headline and First Paragraph
  16. Make Your Message Easy to Follow
  17. Write to the Correct Reading Level
  18. Be Practical
  19. Be Personal
  20. Develop Personas before Creating Content
  21. Capture the “Yes That’s Me!” Moment
  22. People Love Lists—Use Them
  23. People Love the Top Questions Asked—Use Them
  24. Humans Want to Connect
  25. Use an Editorial Calendar
  26. Make Sure Each Piece of Content Has a Purpose
  27. Give a “Behind the Scenes” Glimpse
  28. Use the Right Tone
  29. Incorporate a Consistent Voice
  30. Recognize SEO and Content Shouldn’t Live in Silos
  31. Incorporate Keywords
  32. Title and Description Tags Are Your Friends
  33. Utilize Various Publishing Platforms
  34. When Writing B2B, Know Your Decision Maker
  35. Make Your Content Relatable to Your Audience
  36. Don’t Forget Spelling and Grammar Matter, Too
  37. Share, Share, Share!


[Bonus Tip] Imitate Excellence

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How Copywriting Can Build Your Brand Authority

How Copywriting Can Build Your Brand Authority | Engagement & Content Marketing | Scoop.it
In this article you'll learn…

- How to be consistent with your tone of voice- How emotion can help improve your authority- Why being conversational doesn't mean being unprofessional


Via Kamal Bennani
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Wanda J. Barreto's curator insight, March 26, 1:03 PM

Según Jamie Thomson, reflexionar sobre lo que se dice es importante.  Pero, también asegura que cómo se dice, es lo que establece la credibilidad y autoridad de una marca.  De acuerdo con investigaciones psicológicas mencionadas en este artículo, la emoción que causa --y no el contenido de lo que se escribe --es lo que hace a las personas comprar.  Este artículo incluye esos tres ingredientes básicos que debe tener todo escrito para despertar emociones en el lector y ayudarlo a tomar decisiones. Vía Marketing Profs #copywriting #emociones #redacción

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5 Ways to Use "Free" in Content Marketing Promotion

The golden rule of marketing is that you are performing a value exchange. There is risk on both sides of that contract, whether you are B2B, B2C, B2G, or any other configuration wherein resources are
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7 Steps to a 'Good-to-Great' Content Marketing Strategy

7 Steps to a 'Good-to-Great' Content Marketing Strategy | Engagement & Content Marketing | Scoop.it
Follow these suggestions to take your marketing strategy to the next level.
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Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention

Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention | Engagement & Content Marketing | Scoop.it

With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not.

What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) If people aren’t visiting blogs directly any more, what do we do? How do we earn that attention? And what matters most in the equation.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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10 Simple Web Copywriting Tips for Increasing Conversions

10 Simple Web Copywriting Tips for Increasing Conversions | Engagement & Content Marketing | Scoop.it

Small adjustments to your copy can help improve conversions. Here are 10 quick tips to get the ball rolling.


Via Kamal Bennani
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Marco Favero's curator insight, March 24, 3:21 AM

aggiungi la tua intuizione ...

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7 Psychological Ways to Keep Readers Attracted to Your Blog

7 Psychological Ways to Keep Readers Attracted to Your Blog | Engagement & Content Marketing | Scoop.it

I’m going to drill down some of the hidden psychological ways which will help you to perform better as problogger and your blog will surely increase its brand-identitty.

 

These seven strategies can be a gamer changer for your blogging. Read these tips, analyze with your blogging, try to figure out how you can do better using these seven psychological ways to attract readers...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 24, 3:26 AM

Here's how to develop deeper connections with readers of your blog.

Nedko Aldev's curator insight, March 24, 5:36 AM

 

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donhornsby's curator insight, March 24, 9:29 AM

Do you think Psychology works in Content Creation and Blogging? What do you do special to entertain and engage your audience on the blog?

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3 Key Steps to Creating Consistent Content

3 Key Steps to Creating Consistent Content | Engagement & Content Marketing | Scoop.it
Content marketers know how important it is to be consistent. A steady content pipeline is invaluable in generating good SEO, brand-building, and ensuring that audiences remain educated and engaged. A…

Via Stefano Principato
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Marco Favero's curator insight, March 23, 10:15 AM

aggiungi la tua intuizione ...

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More Than Just Content: What is Inbound Marketing?

More Than Just Content: What is Inbound Marketing? | Engagement & Content Marketing | Scoop.it

Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to fully capitalize on the original promise of having an online business presence.

What is inbound marketing? As its name suggests, drawing customers into a business with helpful, entertaining, educational and – above all – high quality content that appears on the business website.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Ivo Nový, Pantelis Chiotellis
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Venkadesh Narayanan's curator insight, March 25, 12:32 AM

http://bacourse.com/course

CIM Academy's curator insight, March 27, 5:51 AM

Earning customers interest the future of marketing success. This article suggests that long gone are the days of pushing products or services onto customers.

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2015 Stats to Inspire Your Content Marketing Strategy

2015 Stats to Inspire Your Content Marketing Strategy | Engagement & Content Marketing | Scoop.it

Although content marketing has attracted SEO experts everywhere, 2015 will be the year when it will play a huge role in digital marketing. This is in part due to Google’s insistence on high quality content (as well as its inclusion in ranking factors); but also because this is what users today value most.

 

For all its glory, it’s surprising that many businesses don’t know to leverage it.

 

Wyzowl recently conducted a survey on content marketing and its usage. Respondents were mainly from the Advertising and Marketing sector, between the ages of 25 and 54. Now if you haven’t amped up your game, or you still don’t have concrete content marketing plans; let these numbers pull you out of your funk....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 11:15 AM

Beautiful stats? Well, useful leading to beautiful SEO LOL.

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8 Ways You Waste Precious Resources on Your Content Marketing 

8 Ways You Waste Precious Resources on Your Content Marketing  | Engagement & Content Marketing | Scoop.it
Over the next 12 months, 55% of B2B marketers plan to increase their content marketing budget, a sure-fire sign that more marketers are seeing content marketing as a legitimate strategy rather than just a trend.

Unfortunately, as there is so much hype around the “right” and “wrong” ways to practice content marketing, some brands will end up wasting their money and time on unnecessary activities. If your content marketing budget is increasing (or even if it isn’t), steer clear of these eight ways businesses waste their resources on content marketing:

Via Brian Yanish - MarketingHits.com
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