Engagement & Content Marketing
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5 Ways To Create Great Content

5 Ways To Create Great Content | Engagement & Content Marketing | Scoop.it
Blogs and social media are one of the best resources for a company’s marketing efforts.  They are cost-effective and successful at reaching a large amount of people.  However, in order for them to be successful, they need to be consistently monitored.  This can be a challenge.  It is often difficult to come up with new content each day to fill space on these sites.  The following are 5 popular suggestions that will help you increase the popularity of your online sites.

Via Brian Yanish - MarketingHits.com
oconnorandkelly's insight:

#smarterbiz

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Treathyl Fox's curator insight, October 30, 2013 5:22 PM

Worth a rescoop.  Thanks Brian Yanish!  This got the wheels in my brain turning.

Paulo Abilio Varella Lisboa's curator insight, November 1, 2013 10:15 AM

Dicas sempre importantes para a criação de conteúdo para as mídias sociais!

Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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How to Help your Staff to Curate Content 

How to Help your Staff to Curate Content  | Engagement & Content Marketing | Scoop.it
Is third-party content part of your social media marketing mix? With the right process, a team can become a content-curation powerhouse.
Via TechinBiz
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ranginkaman's comment, Today, 9:41 AM
thanks for your sharing.http://www.musavico.ir/
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4 Epic Failures in Content Marketing + Why They Failed

4 Epic Failures in Content Marketing + Why They Failed | Engagement & Content Marketing | Scoop.it
When executed properly and according to a well-designed strategy, content marketing is an excellent way to expand brand awareness, build up authority in your industry, attract new website traffic, ge…...
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Marketers find interactive content increases audience engagement

Marketers find interactive content increases audience engagement | Engagement & Content Marketing | Scoop.it
New research found that 81% of marketers agree interactive content grabs more attention than static content. The results come from a poll of 341 content marketers in North America by the Content Marketing Institute and Ion Interactive. 
A strong majority also reported that interactive content has reusable value, enhances retention of marketing messages when combined with traditional content marketing tactics, and increases overall audience engagement. 
Out of the different types of interactive content, over 50% respondents had created assessments, calculators and contests, according to the results. 

Via Don Dea
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5 Ways to Find Great Content Topics and Titles

5 Ways to Find Great Content Topics and Titles | Engagement & Content Marketing | Scoop.it
Maintaining a regular content schedule can be tough, as you need to keep coming up with new and interesting topics all the time. In this post, contributor Samantha Ferguson outlines five ways to help spark new content ideas.

Via Kamal Bennani
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5 Content Marketing Tactics You’re Still Getting Wrong

5 Content Marketing Tactics You’re Still Getting Wrong | Engagement & Content Marketing | Scoop.it
Here are five common content marketing mistakes you’re still making and how to fix them.

Via malek
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malek's curator insight, June 24, 9:01 AM

Modern technology gives marketers the ability to share more about their product or service and really tell their story.

malek's comment, June 24, 12:34 PM
grateful for recommendation
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Customer Experience: A Warm Blankie That Can Kill You

Customer Experience: A Warm Blankie That Can Kill You | Engagement & Content Marketing | Scoop.it

Customer Experience is like a pulled-up warm blanket when you’re lying on the couch on a Sunday afternoon…so soft, so warm, so comfy.

 

Except that the couch you’re lying on is about to fall through the floor.

 

Yeah, that CX blankie looks so good when you read about all the benefits: CX leaders growing revenue 3x faster than CX laggards; high levels of customer retention; positive WOM; and so on. And it’s all true. CX is vitally important to the B2B organization as it continues to mitigate churn and squeeze the highest possible levels of return from previous marketing investments from continued purchases.

 

But here’s the big problem: it’s an exposed function that will be first to get cut from the Marketing budget when the going gets tough. And it will get tough, as it always does.

 

Why is it at risk to be cut? Two big reasons.

 

First, it’s not completely attributable to Marketing as it’s a function that is delivered by many different departments across a variety of responsibilities: from accounting to support to sales to everyone. As it should be. However, when fat needs to be slashed, the CX function can be decentralized so that no one function pays for the centralized effort. You can just hear the CFO say “Let’s push CX down to each department, and remove all these Marketing expenses.” Oof.

 

And second, it’s not completely quantifiable. Oh sure, you’ve got the almighty customer sat survey, and everyone is feeling so good about everyone doing the right thing for the customer be it digital or (perish the thought) face-to-face. But can you track that back to a sale, to a transaction? And are there any other factors associated with that transaction that was impetus for completion, e.g., pricing, sales relationship, etc.? That grim reaper of a CFO will come looking for you if there isn’t a direct tie from CX to $.

 

CX is important, but the B2B Marketer is utterly at risk should CX be the #1 priority. It’s a soft benefit to the organization, kinda flimsy and ready to break. Yeah, you want it, but when push comes to shove, it’s a goner. Do you really want your mission tied to something so fragile? You want to be on that couch with that warm CX blanket when it falls through to the floor below?

 

So what is the B2B Marketer to do?

 

Focus on your MarTech investments. Drive the greatest utilization from the investments that have been made, as this sets you up to take advantage of MarTech’s greatest corporate feature: measurability. Which leads to…Build a solid system of attribution. Get that indisputable track record in place. Get your tags, your models, your breadcrumbs in place, and tie your MarTech investment back to revenue. It’s the anti-grim reaper CFO.Report attribution regularly. Scream from 29,092’ and be sure no one misses it. Take that track record and boast. Best defense is a good offense.Then, and only then, turn your attention to CX. Why? Because you’ve established a solid track record of contribution and as a result, you and your staff are relatively risk-free from the forthcoming downturn. You’ve got a safety net beneath you (when that couch falls through the floor).

 

Look, it’s real easy to fall into the CX trap. It looks relatively simple, it’s needed, and it’s the right thing to do. No doubt. It’s less painful than MarTech, but it doesn’t offer you protection from the inevitable downturn. Done correctly, MarTech’s contribution is irrefutable. Can’t say the same for CX.

 

So take the blankie off and shore up the floor.


Via marketingIO
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marketingIO's curator insight, June 22, 9:50 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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How to Get Through to Lazy Buyer Brains

How to Get Through to Lazy Buyer Brains | Engagement & Content Marketing | Scoop.it
How your content marketing can get beyond your prospects’ lazy brains – Content Marketing Institute

Via Bill Cosgrove
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Writing for a Mobile Audience: 4 Things to Remember

Writing for a Mobile Audience: 4 Things to Remember | Engagement & Content Marketing | Scoop.it
Readers using small screens interact with the content you write in a different way.

Via TechinBiz
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jabberjack's comment, June 20, 1:38 AM
Excellent...!!
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4 Surprisingly Simple Ways to Keep Your Blog Updated

4 Surprisingly Simple Ways to Keep Your Blog Updated | Engagement & Content Marketing | Scoop.it

What if you could, on occasion, publish content that is surprisingly easy to put together and still be incredibly useful to your readers


Today’s article will help you write blog posts faster and keep your blog updated regularly, all while keeping readers fully satisfied and addicted.Did I mention you will also establish greater authority and build impressive relationships with other bloggers in the process?


Let’s get started....


Via Jeff Domansky, massimo facchinetti, malek
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Jeff Domansky's curator insight, June 17, 3:20 AM

Learn how to write blog posts faster, publish as often as you wish and keep every article incredibly useful? This post has you covered.

rodrick rajive lal's curator insight, June 18, 10:57 PM
I am a blogger and I need to keep upto date. As blogging becomes even more technical and complicated, what with new templates coming in and terms like SEO, Keywords popping in, Blogging has become much more than just the content. What matters is increasing reach, packaging to make the content look attractive, and yes, consistency!
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How To Do A Content Gap Analysis

How To Do A Content Gap Analysis | Engagement & Content Marketing | Scoop.it
When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. Inspecting […]
Post from: Search Engine People SEO Blog
How To Do A Content Gap Analysis
--
Written by Lyena Solomon, Personal Blog
The post How To Do A Content Gap Analysis appeared first on Search Engine People Blog.
Via Riaz Khan, Mark E. Deschaine, PhD, massimo facchinetti, malek
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The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources

The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources | Engagement & Content Marketing | Scoop.it

Seguire le 65 suggerimenti, strumenti e risorse su questo pratico elenco di controllo per sostenere il vostro viaggio verso il successo blogging - Content Marketing Institute


Via Kamal Bennani, Marco Favero
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5 Ways to Use Video to Effectively Market Your Business

5 Ways to Use Video to Effectively Market Your Business | Engagement & Content Marketing | Scoop.it
If you want to connect with a larger audience, and drive signups to your site and increase conversions, you just may want to look into creating videos.

Via Kamal Bennani
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Tools We Use In Our Content Marketing Efforts

Tools We Use In Our Content Marketing Efforts | Engagement & Content Marketing | Scoop.it
Here are my top six online tools that we recommend as a perfect choice for time saving and better organization of your content marketing.

Via Nicholas Bodell
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Turning Angry Customers into Fans: Tales of Two Businesses

Turning Angry Customers into Fans: Tales of Two Businesses | Engagement & Content Marketing | Scoop.it
Livid customers may seem like opportunities lost, but address their concerns and they might become your biggest boosters.

Via Deb Bailey, malek
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Why your audiences are so important | Search Engine Watch

Why your audiences are so important | Search Engine Watch | Engagement & Content Marketing | Scoop.it
People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your
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How to Stay Relevant With Your Audience and Ensure Growth

How to Stay Relevant With Your Audience and Ensure Growth | Engagement & Content Marketing | Scoop.it
In this competitive market, it can be tricky to stay relevant with your audience, optimize your business strategy and operations, and reduce unnecessary risk to better ensure margin growth.
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DISC: the different communication styles

DISC: the different communication styles | Engagement & Content Marketing | Scoop.it
 
Why it is important to understand the various communication styles.
 
In business it is essential to build rapport with people that we want to work with. Regardless of whether it is in

Via Elizabeth E Charles, Skylly_W
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B2B Content Marketing and the End of the Company Blog

B2B Content Marketing and the End of the Company Blog | Engagement & Content Marketing | Scoop.it
B2B Content Marketing and the End of the Company Blog #contentmarketing #DWMGsocial https://t.co/3gU6iWz9Rb
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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | Engagement & Content Marketing | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
Via Stefano Principato
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Teampeyton Alldaylong's curator insight, June 21, 2:31 PM
Content curation in 5 steps
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The Six Rules of Content Marketing Success

The Six Rules of Content Marketing Success | Engagement & Content Marketing | Scoop.it
Despite all the changes of the past few years, the core function of most marketing departments is still lead generation. And for content to be successful for lead generation it must follow these six rules of content marketing.
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How to Run an Instagram Contest: A 10-Step Guide

How to Run an Instagram Contest: A 10-Step Guide | Engagement & Content Marketing | Scoop.it

With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience.


Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. But where do you start? And how can you be sure that you're covering all the bases? 


To help give you some direction, we put together a detailed list of steps to run through when planning an engaging Instagram contest. From setting goals to monitoring submissions, we've covered all of the basics below -- and we've included some inspirational examples along the way. Check it out ......


Via Jeff Domansky
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Jeff Domansky's curator insight, June 20, 10:51 AM

Discover a 10-step process for planning and running a successful Instagram contest.

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Biz Storytelling Truth: Don't Tell Or Believe A Single Story

Biz Storytelling Truth: Don't Tell Or Believe A Single Story | Engagement & Content Marketing | Scoop.it
I was a graduate student at Brandeis University and grades had just come out. A classmate walked over to me. "I never thought a Mexican would beat me i

Via Karen Dietz
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Karen Dietz's curator insight, June 15, 1:46 PM

I was working with a group of executives yesterday and our entire focus was on the rich tapestry of stories they have -- and need -- to share. In other words, forget this notion of a single brand story because there is great danger there.

 

What kinds of danger? The kinds so eloquently discussed in this post. With the rampage in Orlando this week, in the one-story of racism, hate and misogyny that Trump spews, we experience the consequences of the single story.

 

Please read this and take the insights shared here to heart.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How To Harness The Power Of Storytelling For More Effective Content Marketing

How To Harness The Power Of Storytelling For More Effective Content Marketing | Engagement & Content Marketing | Scoop.it
Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day.
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Science + Storytelling: Coming Together @ The Story Collider

Science + Storytelling: Coming Together @ The Story Collider | Engagement & Content Marketing | Scoop.it
Both scientists and non-scientists tell personal stories with links to science in Moth-inspired events in New York, Boston and Washington, D.C.

Via Karen Dietz
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Karen Dietz's curator insight, June 13, 11:10 AM

Here's a post sharing about the Story Collider where scientists come to share their stories of their research. And yes, they are really stories -- personal, compelling, and engaging. 

 

This just goes to show you the power of storytelling to make science come alive. 

 

The article talks about how the Story Collider got started, and who founded it. There are also some great audios to listen to of scientists telling their stories.

 

I like the last line in the post: “This world we live in is shaped more by science than anything else, and if we’re going to be a part of it, we need to see that scientists are human and that science affects people who aren’t scientists. And if we do it while laughing and drinking with friends … well, I think that’s probably the best way.”

 

Hey -- if scientists can tell compelling stories, so can you! Take notes while you listen on the kinds of stories they share about their work.

 

Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Steps To Engage And Retain New Customers With Email And Social Media

5 Steps To Engage And Retain New Customers With Email And Social Media | Engagement & Content Marketing | Scoop.it
You know that staying connected with your customers is crucial to growing your small business. You’re likely already investing valuable time and resources into marketing your business, and may be u…
Via Rami Kantari
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