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Engagement & Content Marketing
Engagement & Content Marketing
'The single biggest problem with engaging your customer  is the illusion that you are' - O'C&K.
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5 Great Tools for Sending Newsletters

5 Great Tools for Sending Newsletters | Engagement & Content Marketing | Scoop.it
As a small business owner, newsletters should be an important part of your online strategy. Here are several providers that you may want to check out. They are not just easy to use. They are also affordable!

Via Cendrine Marrouat - SocialMediaSlant.com
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If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 31, 5:07 AM


If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

steve batchelder's curator insight, July 31, 5:15 AM


If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

Brian Chaulk's curator insight, July 31, 10:05 AM

 

If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content | Engagement & Content Marketing | Scoop.it

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.

 

The report was based on data from a survey of more than 2,000 consumers in the United States.Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).

 

Younger generations are more likely to trust social channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%)....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 5:27 AM

Which content channel is the most trusted? Research says....

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The transformation of the hotel industry from art to science

With the combined impact of shifting demographics and new technologies as the catalysts for this metamorphosis, the science of hospitality and marketing now permeates all areas of hotel operations.

Via Roland Schegg
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5 Content Marketing Myths To Correct Now

5 Content Marketing Myths To Correct Now | Engagement & Content Marketing | Scoop.it
The content marketing opportunity is accelerating, according to a survey by PQ media. The survey tracked all digital branded content and predicts that content marketing is expected to more than double by 2019 to a $54.25bn market. And now everyone is a content marketer, right?

At least that's the trend we're seeing on LinkedIn, as search, social, PR and digital marketers change their profiles and updates constantly. In many ways, it is true that anyone who produces or is involved in part of a content campaign could lay claim to piece of the content crown. However, as with SEO in the days of black hat/grey hat and white hat SEO, we are now faced with a similar situation, in which many try to game the content marketing system.

Many myths, both strategic and tactical, exist about content and its use in the digital economy. The reality, though, is that the new obsession with content as just a search solution compromises and commoditizes the whole notion of content and the ramifications impact quality, results and most importantly, the end user. Organization marketing values such as brand, customer service, PR and messaging often get diluted as people chase pure content production cadence.

Via Brian Yanish - MarketingHits.com
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5 Steps to Win the Content Marketing Marathon

5 Steps to Win the Content Marketing Marathon | Engagement & Content Marketing | Scoop.it
Content marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors. Then you hit mile 12. Find out how to win here.
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8 Ways to Motivate Your Followers to Amplify Your Content Marketing - Jeffbullas's Blog

8 Ways to Motivate Your Followers to Amplify Your Content Marketing - Jeffbullas's Blog | Engagement & Content Marketing | Scoop.it
User Generated Content (UGC) is the Holy Grail of social media and content marketing. Here are 8 Tips for motivating your fans to create and share content.
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3 Content Marketing Opportunities You Are Missing - Heidi Cohen

3 Content Marketing Opportunities You Are Missing - Heidi Cohen | Engagement & Content Marketing | Scoop.it
Does your content plan include these 3 content marketing opportunities? They're easy to overlook since they depend on other people's audiences.
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Today’s Biggest Content Marketing Challenge (And How to Overcome It)

Today’s Biggest Content Marketing Challenge (And How to Overcome It) | Engagement & Content Marketing | Scoop.it
Despite the fact that overall content marketing adoption, production and budgets have increased significantly since 2010, relatively little progress has been made in quality; marketers are still struggling to produce the type of content that...
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The Art of Storytelling - 7 Lessons From Cartoonist Liza Donnelly

The Art of Storytelling - 7 Lessons From Cartoonist Liza Donnelly | Engagement & Content Marketing | Scoop.it
There is no greater agony than bearing an untold story inside you. ― Maya Angelou




Liza Donnelly is a cartoonist and writer with The New Yorker Magazine, where she has been drawing cartoons about

Via massimo facchinetti, malek
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Do You Need Buyer Personas for Content Marketing?

Do You Need Buyer Personas for Content Marketing? | Engagement & Content Marketing | Scoop.it
Do you need buyer personas for content marketing? Yes! Without buyer personas, you don’t know who you’re creating content for or what kind of content they will be interested in consuming.
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17 Content Marketing Tips for Any Size Budget

17 Content Marketing Tips for Any Size Budget | Engagement & Content Marketing | Scoop.it
So how do you drive marketing results without a budget? Here are 17 guerilla content marketing tips – Content Marketing Institute.
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The future of content marketing strategy

The future of content marketing strategy | Engagement & Content Marketing | Scoop.it
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
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5 Types Of People You Meet In Content Marketing

5 Types Of People You Meet In Content Marketing | Engagement & Content Marketing | Scoop.it
Which type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand -- and collaborate with -- your marketing peers.
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From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content

From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content | Engagement & Content Marketing | Scoop.it

If you thought ideation was fun, get ready for content creation. Sure, we've all written some things before, but the creation phase of content marketing is where you get to watch that beloved idea start to take shape.

Before you start creating, though, you want to get (at least a little) organized, and an editorial calendar is the perfect first step.


Via Kamal Bennani
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Music can trigger a physical response similar to orgasms in some people ... - Daily Mail

Music can trigger a physical response similar to orgasms in some people ... - Daily Mail | Engagement & Content Marketing | Scoop.it
Scientists at Wesleyan University in Connecticut have revealed that while 80 per cent of listeners experience physical reactions to music, a small number experience 'skin orgasms'.

Via Neil Gains
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Human Engagement in the Age of Robots

Human Engagement in the Age of Robots | Engagement & Content Marketing | Scoop.it
A series of social media best practices which will help you build real person to person connections.

Via malek
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malek's curator insight, July 23, 9:24 AM
Be smart about automation
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Content Creation Is Only A Part Of Content Marketing

Content Creation Is Only A Part Of Content Marketing | Engagement & Content Marketing | Scoop.it
For successful content marketing you need more than to create content. A content marketer also knows how to distribute the content to the audience.
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How to Use a Blog as the Cornerstone of Your Content Marketing - Jeffbullas's Blog

How to Use a Blog as the Cornerstone of Your Content Marketing - Jeffbullas's Blog | Engagement & Content Marketing | Scoop.it
Content marketing can be a buzzword. Experts state that you must use content to build your brand. How do you accomplish this with blogging?
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7 Best Content Marketing Resources That Will Actually Make You a Better Marketer |

7 Best Content Marketing Resources That Will Actually Make You a Better Marketer | | Engagement & Content Marketing | Scoop.it
Are you just beginning to dip your toes into content marketing and a little overwhelmed by the amount of information out there?
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Content Marketing - Writing Stories that really Connect

Content Marketing - Writing Stories that really Connect | Engagement & Content Marketing | Scoop.it
Content marketing is all about telling really great stories. But how do you write great stories about your business and and engage your audience?
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No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | Engagement & Content Marketing | Scoop.it

'You might not want to hear this...but the fact is that your content may not deserve to rank #1 in search engines. Only one piece of content can rank first for each search query'.

 

Read more: http://www.quicksprout.com/2015/07/22/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank/


Via Antonino Militello
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Content Marketing to the Mobile Phone

Content Marketing to the Mobile Phone | Engagement & Content Marketing | Scoop.it
Through strategic mobile content marketing efforts, marketers have a unique opportunity to interact and engage with targeted audiences in a highly personalized way.
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3 Ways Comedy Helps Your Content Marketing | Sajeel Qureshi - Huffington Post - Huffington Post

3 Ways Comedy Helps Your Content Marketing | Sajeel Qureshi - Huffington Post - Huffington Post | Engagement & Content Marketing | Scoop.it
Unless you're living under a rock you probably know content marketing is the process of storytelling in web-friendly formats, so buyers find you when they search for your products/services online. Everyone markets this way now.
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Timing is everything for hotel content marketing - Tnooz

Timing is everything for hotel content marketing - Tnooz | Engagement & Content Marketing | Scoop.it
An editorial or content calendar will help you and your team to keep track of your content marketing, ensuring your hotel has a steady flow of content.
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