This is a great question for anyone developing an internet presence. It is important to know the strengths and limitations of each. They are not the same and is like comparing a pickup truck to a sedan. Depends on your needs or intended use. Many, if not most, organizations will want and need both.
Are you using blogging to start or grow your freelance or consultation business? There are many ways to monetize blogs but blogging for business is the fastest and most lucrative if you have products or services to sell.
The recent revelations that the NSA has been collecting the detailed phone records of Americans since 2001 has a lot of citizens saying that claims the NSA operates a vast domestic dragnet have been vindicated.
...The reason this digital marketing stuff works for us and not for you is because we place a priority on it. We understand its intrinsic value and we don’t give up. We know which data to analyze and which metrics to watch. We instinctively know when something does or does not work. I hear this comment every single time I speak to groups of CEOs, and it’s typically from the person in the room who is the most vocal about why nothing works in building his or her business.
Here are 15 reasons we are able to grow our real and thriving business with this “digital marketing stuff” and you are not....
Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site.
As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content....
...The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there. So, we have all have a content problem, whether we have accepted it or not. We need to create more of the kind of content our customers are looking for and less of the stuff no one reads, or acts upon. Are you looking to define your content strategy? Before you start, it’s important to identify the questions you need to ask before you can really get started? In my latest presentation, I outline the questions you need to ask before you can define your content strategy. I have embedded the slides here and also will provide a high-level overview of the main points....
When a social media campaign is done right, more leads and publicity are generated for a business. In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time, this infographic suggests. Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says....
No matter what you're selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it's difficult to come up with just the right message, tone, and approach to make video marketing pay off for you.
Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you'll have all the information and experience behind you to help inform your decisions. Here are five tips to get started....
The consensus around the web is that the new Google+ cover photo size is massive. The new size is 2120 x 1192 pixels – which gives businesses and brands a lot more space to work with compared to the old version.
Social media has revolutionized how we communicate, but can it ever replace genuine face-to-face conversations with customers, volunteers and donors? (Is Social Media Bad for Nurturing Donor Relationships?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.