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Myths-Dreams-Symbols - The Hero Journey

Myths-Dreams-Symbols - The Hero Journey | communication | Scoop.it
dream dictionary, dreams, free dream interpretation,
carl jung, joseph campbell, spirituality, comparative religion
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The 7 critical story elements

The 7 critical story elements | communication | Scoop.it

sharing a story around a campfire or integrating storytelling into your business there are seven critical things you need to remember.I often hear people throw around statements like these:what's our story?we need to make our story more exciting!we have to tell our story.... generally I've found these people are not talking about stories, rather they are talking about messaging, strategy or vision.

Katherine Prewitt's insight:

Good ideas keep coming back.... again and again. French semiotics thinker J. Greimas' actantial model has helped 'storytellers' (marketers, writers), map out the hero, enemy, sender and the narriative structure between them, to make powerful stories since the 60's... every detergent ad is based upon it!

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The Surprising Link Between Language and Corporate Responsibility — HBS Working Knowledge

The Surprising Link Between Language and Corporate Responsibility — HBS Working Knowledge | communication | Scoop.it
Research by Christopher Marquis shows that a company's degree of social responsibility is affected by a surprising factor—the language it uses to communicate.
Katherine Prewitt's insight:
So interesting, especially when one takes this to think about the crafting of language to engage internally around 'future impact' projects...
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How B2B companies talk past their customers | McKinsey & Company

How B2B companies talk past their customers | McKinsey & Company | communication | Scoop.it
New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know. A McKinsey Quarterly article.
Katherine Prewitt's insight:

@ the disconnet between B2B companies' brand messages and what customers value most. While I suspect the research behind the study might be diving too much into corporate (vs. targeted service) communication, and perhaps even annual reports (!), one point is well-taken: that brand values of "diversity" and "social responsibility" are often more about 'fitting' in the competitor landscape rather than creating differentiated brand messages that resonate with clients. 

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Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand | communication | Scoop.it
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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4 Ways Leaders Can Create a Candid Culture

4 Ways Leaders Can Create a Candid Culture | communication | Scoop.it

When leaders want to create an open culture where people are willing to speak up and challenge one another, they often start by listening. This is a good instinct. But listening with your ears will only take you so far. You also need to demonstrate with words that you truly want people to raise risky issues.



Via Kenneth Mikkelsen
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Ivon Prefontaine's curator insight, July 14, 2014 7:44 PM

Don's point is well-made: sacrifice ego. Too often, bosses want to talk and not listen. Sometimes stepping back and listening is important. It allows the other person to share their complete thought rather than only half which might not be enough.

Ian Berry's curator insight, July 15, 2014 8:09 PM

Please read co-creating cultures of candor too http://blog.ianberry.biz/2014/07/co-creating-culture-of-candor.html

Sharon Govender's curator insight, August 12, 2014 8:03 AM

Leaders are the architects of corporate culture. What leaders "say and do"....matters!

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Comparing Management Cultures

Comparing Management Cultures | communication | Scoop.it
Katherine Prewitt's insight:

INSEAD's Erin Meyer aptly distills intercultural communication concepts into a info-graphic for HBR.  Practical advice for common intercultural management situations, becoming more common for managers...

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The role of public relations in the collaborative economy - SHIFT Communications PR Agency | Boston | New York | San Francisco

The role of public relations in the collaborative economy - SHIFT Communications PR Agency | Boston | New York | San Francisco | communication | Scoop.it

Jeremiah Owyang, principal of Altimeter Group, asked us recently for our opinion about the role of public relations in the collaborative economy, a framework that Altimeter Group is promoting as a significant change in the way companies do business. If you’ve not heard of the collaborative economy, it’s a model that explains how sharing will change business.


Via jean lievens
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