Communication and Leadership
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Scooped by Kat Traynor
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Create A Vocabulary That Inspires Employee Engagement

Create A Vocabulary That Inspires Employee Engagement | Communication and Leadership | Scoop.it
It's official. Employee engagement is the new black. I’ve been writing and thinking a lot about it lately, as have others.
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Rescooped by Kat Traynor from Marketing Strategy and Business
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5 Easy Steps To Drive More Facebook Traffic To Your Website

5 Easy Steps To Drive More Facebook Traffic To Your Website | Communication and Leadership | Scoop.it
Excerpt from the article published by Social Media Examiner:"Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages.Use these five steps to help you get more traffic Facebook to your website.#1: Make Sure You Have a Steady Stream of Shareable Content on Your WebsiteThese days, the name of the game is content marketing and you had better figure out how your business can participate.Posting something new and helpful once a week or even once a month can benefit your website traffic.Here are some ideas that can help you brainstorm how you can add new content to your website:- Post a weekly tip about your niche;- Post a weekly news bite with a photo;- Curate a list of top 10 helpful articles;- Interview someone in your office or in your industry.#2: Make it Easy to Share Your Content to Facebook on Your WebsiteOnce you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article.Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.#3: Optimize Your Facebook Postshere are basically three different ways you can post a link to your website:- The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata.- Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link.- One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.#4: Optimize Other Places on Facebook to Add Links to Your WebsiteTo drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.- Use your About page- Add links to your milestones- Add links in your photo descriptions- Use custom tabs with links to your website- Optimize your personal profile#5: AdvertiseWith Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."Each step and tips are analyzed with more information. Read full original article here:http://www.socialmediaexaminer.com/drive-more-facebook-traffic/
Via Giuseppe Mauriello
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Rescooped by Kat Traynor from Internal Communications Tools
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7 trends in internal digital content | Ragan

7 trends in internal digital content | Ragan | Communication and Leadership | Scoop.it
"If the all-staff email blast isn't cutting it anymore, what is working in employee messaging? Well, how about letting them photograph a bunch of Harry Potter lookalikes?They're not polished. They're rough around the edges, and that makes it even better because they're authentic.In an age of videos and internal social sharing, creative communicators are thinking deeply about content and results. Communicators have begun asking themselves, "What's the value of this? What do we want to have happen as a result of sharing this? If we don't think anything is going to happen at all, then should we share it?""Read the full article to find out more about these seven trends to watch in internal digital content: - - Everyone is now a content creator - Email gives way to social sharing - Curation for competitive intelligence - Analytics drive social content curation - Educate employees to activate content - Digital signage: Beyond CNN - Measuring internal content
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Kat Traynor from Internal Communications Tools
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The Workforce Activism Spectrum: infographic, including pro tips for dealing with detrators | Marketing magazine Australia

The Workforce Activism Spectrum: infographic, including pro tips for dealing with detrators | Marketing magazine Australia | Communication and Leadership | Scoop.it
One in five employees regularly defend their employers from criticism, both online and off, and act as powerful advocates for their companies, a new study has found.Employees Rising: Seizing the Opportunity in Employee Activism, undertaken by public relations firm Weber Shandwick, identifies ‘employee activism’ as a rising and positive social movement. The study recommends engaging with these workers, who it labels as ‘employee activists’, as a priority for businesses.The survey of 2,300 employees worldwide and found that half have posted messages, pictures or videos on social media about their employer, while four in ten had shared praise or positive comments online about them.The rise of the employee activist is a phenomenon which employers need to recognize and learn how to leverage, the study recommends.Access the report to find out more and discover how to implement these four strategies for activating employees: - - Accelerate the activism of ProActivists. Ignite the activism of PreActivists and HyperActives - Negate the negatives for ReActivists and Detractors - Communicate in ways that matter - Customise strategies and tactics for each segment
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Kat Traynor from Blue Sky Change
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Six Reasons Why Resistance Challenges Those Responsible for Organisational Change

Six Reasons Why Resistance Challenges Those Responsible for Organisational Change | Communication and Leadership | Scoop.it

Via Blue Sky Change
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Rescooped by Kat Traynor from Internal Communications Tools
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Three key principles for employee communication during a crisis | The Globe and Mail

Three key principles for employee communication during a crisis | The Globe and Mail | Communication and Leadership | Scoop.it
"Imagine this: Your business has grown exponentially for several years, even as competitors have had to lay off staff. And then, one morning, you lose your largest client, wiping out almost one-third of your annual revenue before breakfast.Our Toronto business faced this reality and, one year later, we know that how you manage employee communication through a company crisis is critical to business recovery."Read the full article to find out more about the three strategies that this company used to manage their company crisis: - - Employees are your first ‘need to know’ audience - Ask for employee input - View employees as company advocates
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Kat Traynor from Blue Sky Change
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Why communicating change at the wrong time does not work

Why communicating change at the wrong time does not work | Communication and Leadership | Scoop.it
“Why communicating change at the wrong time does not work”
Via Blue Sky Change
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Rescooped by Kat Traynor from Blue Sky Change
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Thoughts on Organizational Management: How to assess employee engagement?

Thoughts on Organizational Management: How to assess employee engagement? | Communication and Leadership | Scoop.it

Via Blue Sky Change
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Rescooped by Kat Traynor from Blue Sky Change
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Communications Tips for Managing Change

Communications Tips for Managing Change | Communication and Leadership | Scoop.it
“Managing change can be difficult, and it's often the communication with the people affected that causes the problems. Here are 6 pieces of key advice.”
Via Blue Sky Change
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Yes, a Manager’s Style DOES Have a Great Impact on Employee Engagement

Yes, a Manager’s Style DOES Have a Great Impact on Employee Engagement | Communication and Leadership | Scoop.it
“In his book, The Human Side of Enterprise published in 1960, MIT business professor Douglas McGregor proposed two schools of thought on employee motivation.”
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Rescooped by Kat Traynor from Internal Communications Tools
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changing the way we approach internal communications | mindthinkering

changing the way we approach internal communications | mindthinkering | Communication and Leadership | Scoop.it
"What is the role of internal communications? What should it be?You know that old chestnut – Be the change you want to see? Internal communicators must take this to heart and search our opportunities to bridge the gap between how things are today and how we desire them to be tomorrow.You have to choose to stop doing some things that have served you well in the past in order to make room to do things differently today in the hope that they lead you one step closer to where you want to be."Read the full article to discover a list of steps that need to be taken to move us away from an old school (information, one way) to a real communication (dialogue, two way) approach: - it's this... - not that...
Via Kim Zinke (aka Gimli Goose)
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What is CHANGE MANAGEMENT? Training Video - YouTube

“Download the PDF version at http://betterbusinesslearning.com/simplechangeguide An excellent introductory training video explaining organizational change con... (What is CHANGE MANAGEMENT?”
Kat Traynor's insight:
Love this simple video!
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Microsoft Leadership Shuffle: Reller and Bates Depart, Penn Named CSO -- Redmondmag.com

Microsoft Leadership Shuffle: Reller and Bates Depart, Penn Named CSO -- Redmondmag.com | Communication and Leadership | Scoop.it
“Microsoft's new CEO has taken the first steps in creating his new regime. According to reports, Mark Penn will become chief strategy officer with Tami Reller and Tony Bates leaving the company and Chris Capossela taking over marketing.”
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PwC Kicks Off Aspire to Lead: The PwC Women's Leadership Series - PR Newswire (press release)

PwC Kicks Off Aspire to Lead: The PwC Women's Leadership Series - PR Newswire (press release) | Communication and Leadership | Scoop.it
“PwC Kicks Off Aspire to Lead: The PwC Women's Leadership Series PR Newswire (press release) NEW YORK, April 21, 2014 /PRNewswire/ -- On April 24, 2014, PwC US will host its first-ever global forum focused on women and leadership to students around...”
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Rescooped by Kat Traynor from Internal Communications Tools
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Internal communication glossary | All Things IC

Internal communication glossary | All Things IC | Communication and Leadership | Scoop.it
"The search terms people use to get to my blog reveal that readers are looking for definitions to help them understand all things internal communication related.What is internal communication? What does ‘copy’ mean and what does ESN stand for? You’re in the right place to find out.This page aims to demystify and unlock some of the phrases and acronyms commonly associated with the profession. Many are my own explanations, some are the most-common descriptions or I’ve cited references. Some are colloquial, but I’m sure will sound familiar to many comms pros."
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Kat Traynor from Blue Sky Change
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Behaviour Change Program Mind Map

Behaviour Change Program Mind Map | Communication and Leadership | Scoop.it
“Great Behaviour Change Mind Map - Marketing for Change”
Via Blue Sky Change
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Rescooped by Kat Traynor from Blue Sky Change
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Stakeholder Engagement - Have we really moved on?

Stakeholder Engagement - Have we really moved on? | Communication and Leadership | Scoop.it
“We all know how important stakeholder engagement is to enabling change. It is the activity that gives us interaction with stakeholders and hopefully traction. If you don’t engage with people how wi...”
Via Blue Sky Change
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Rescooped by Kat Traynor from Internal Communications Tools
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How to: Map your internal communication | Echo.it

How to: Map your internal communication | Echo.it | Communication and Leadership | Scoop.it
"Exercise time! In these simple steps, only requiring a bit of your time, I’ll show you an easy way to map your internal communication.Start by asking yourself this: Can you reach 85% of your workforce? Instead of me answering the question, I’m hoping you’ll read this through - take a leap of faith. It won’t take long and the insights could very well be valuable to you."Read the full article to follow along with the exercise. It only requires a piece of paper to get started.
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Kat Traynor from Internal Communications Tools
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Internal communication glossary | All Things IC

Internal communication glossary | All Things IC | Communication and Leadership | Scoop.it
"The search terms people use to get to my blog reveal that readers are looking for definitions to help them understand all things internal communication related.What is internal communication? What does ‘copy’ mean and what does ESN stand for? You’re in the right place to find out.This page aims to demystify and unlock some of the phrases and acronyms commonly associated with the profession. Many are my own explanations, some are the most-common descriptions or I’ve cited references. Some are colloquial, but I’m sure will sound familiar to many comms pros."
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Kat Traynor from Blue Sky Change
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Resistance to Change: Overcoming Multilevel Cynicism

Resistance to Change: Overcoming Multilevel Cynicism | Communication and Leadership | Scoop.it
“Resistance to change is not just an individual attitude; it is also reflected at the organizational level through a cynicism to change (CTC) climate.”
Via Blue Sky Change
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Rescooped by Kat Traynor from Blue Sky Change
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Creating a Change Network Map- Everything You Need to Know - Change!

Creating a Change Network Map- Everything You Need to Know - Change! | Communication and Leadership | Scoop.it
“Enter Now and Discover How to Create a Change Network Map and Ensure the Best Possible Results in Your Company.”
Via Blue Sky Change
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Rescooped by Kat Traynor from Blue Sky Change
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With Change Agents, One Size Does Not Fit All

With Change Agents, One Size Does Not Fit All | Communication and Leadership | Scoop.it
The kind of change you need should determine how you identify and train your leaders. (One size doesn't fit all.
Via Blue Sky Change
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Rescooped by Kat Traynor from Storytiser - grow your brand with stories
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Do You Suffer from Story Humility?

Do You Suffer from Story Humility? | Communication and Leadership | Scoop.it
Several recent experiences inspired me to write this post. Stories are one of the most powerful ways to communicate an idea, yet they’re underused. Why? One of the biggest hurdles to sharing stories professionally is self-imposed. I’m going to call it “Story Humility” for lack of a better term. (If anyone could suggest another phrase, let me know.) Some of the most engaging and inspiring stories remain unheard, because the story owner believes that no one else would be interested. There certainly may be other reasons that great stories aren’t retold, such as privacy and confidentiality. But this post is all about plain old-fashioned humility. Ironically, some of the most heroic people I know have very modest personalities. Isn’t it in the nature of a hero to be humble?
Via Gregg Morris, kathiemelocco
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Leadership@Cisco: Kathleen Weslock

“Kathleen Weslock, Cisco's Chief Human Resources Officer talks about her passion, her vintage pickup truck, and what technology will allow us to do in the fut...”
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State of the Sector: Get Your Copy | Internal communication - ICWorld - part of Gatehouse

State of the Sector: Get Your Copy | Internal communication - ICWorld - part of Gatehouse | Communication and Leadership | Scoop.it
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