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How to Write Interesting Content for a “Boring” Topic

How to Write Interesting Content for a “Boring” Topic | Content Curation | Scoop.it
If you're lamenting how "boring" the niche you're writing in is, take heart ... I'm here to tell that you can make it interesting to the right audience.
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PR Pros Should Focus on 'Content' When Defining 'Content Marketing'

PR Pros Should Focus on 'Content' When Defining 'Content Marketing' | Content Curation | Scoop.it
Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client?
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Top 60+ Content Marketing Education Resources

Top 60+ Content Marketing Education Resources | Content Curation | Scoop.it

Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help any marketer learn the significance of content marketing and how it can be applied successfully in any business’ online marketing strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 2013 2:58 PM

Excellent content marketing resource including lists of key bloggers, white papers, training, videos,events and infographics.

Bruce McDuffee's curator insight, August 26, 2013 6:10 PM

Great list of assets for content marketing strategies and tactics.

Rescooped by Jessica Malfatto from Integrated Brand Communications
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Content Marketing: Create a Perfect Post - Business 2 Community

Content Marketing: Create a Perfect Post - Business 2 Community | Content Curation | Scoop.it

Content marketing probably impacts the success of your social media campaign — maybe even your entire marketing performance — more than any other marketing element. But, if you’re sending out regular posts and NOT seeing much engagement or your content marketing isn’t sending enough traffic to your site, it’s a problem. Luckily, that problem is fixable.

 

Here’s a cool infographic I created using data I found online. It demonstrates subtle, but important, differences in posts to individual social networks and why you should use different platforms to share your content. Here are some other things to consider when creating/ curating content on social platforms. 

 

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 30, 2013 2:31 PM

Tips for how to creat the perfect #contentmarketing post.

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Content curation: come e perché dare il massimo

Content curation: come e perché dare il massimo | Content Curation | Scoop.it
La content curation è un elemento fondamentale della nostra esistenza online. Ma non possiamo permetterci di improvvisare niente!
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12 Important Steps some Bloggers Forget

12 Important Steps some Bloggers Forget | Content Curation | Scoop.it
You have written the post for a web audience that is time poor and has a limited attention span.That is only half the work! What else is required to make your blog successful? Here are 12 steps you need to include in your blogging process.
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Why Old Content is the King of Content Marketing - B2B Digital Marketing | #TheMarketingAutomationAlert

Why Old Content is the King of Content Marketing - B2B Digital Marketing | #TheMarketingAutomationAlert | Content Curation | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

 

Condensed...

 

Old content is the reason content marketing takes so much time, in months or years of calendar time, not in hours of effort, to reach its potential. And it is why you need to start now, before all of your competitors get their old content established.

How big of a difference does old content make? Let’s look at it two different ways.

 

1. Search Results

Here’s how the 29 first page results break down [of three B2B marketing oriented searches]:

Only 6 are current pages (content from within about the last month or fixed pages for this year, such as current award pages)8 are between 1 month and 1 year old.15 of the first page search results are for pages that are more than a year old!

More than half of the search results were for content that is more than a month old, and less than 25% was for current content!

 

2. Increased Site Traffic

Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.

 

[SEE CHART] In 20 months, monthly pageviews on new content increased by 130%. In contrast, monthly pageviews on old content increased nearly 10x!


Via iNeoMarketing
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iNeoMarketing's curator insight, August 30, 2013 10:46 AM

Build, build, build the foundation. Don't expect overnight results: as it is with SEO, it takes time.


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Ludmilla Franco's comment, October 3, 2013 9:48 AM
very interesting!