Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client?
Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help any marketer learn the significance of content marketing and how it can be applied successfully in any business’ online marketing strategy....
Content marketing probably impacts the success of your social media campaign — maybe even your entire marketing performance — more than any other marketing element. But, if you’re sending out regular posts and NOT seeing much engagement or your content marketing isn’t sending enough traffic to your site, it’s a problem. Luckily, that problem is fixable.
Here’s a cool infographic I created using data I found online. It demonstrates subtle, but important, differences in posts to individual social networks and why you should use different platforms to share your content. Here are some other things to consider when creating/ curating content on social platforms.
You have written the post for a web audience that is time poor and has a limited attention span.That is only half the work! What else is required to make your blog successful? Here are 12 steps you need to include in your blogging process.
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
Old content is the reason content marketing takes so much time, in months or years of calendar time, not in hours of effort, to reach its potential. And it is why you need to start now, before all of your competitors get their old content established.
How big of a difference does old content make? Let’s look at it two different ways.
1. Search Results
Here’s how the 29 first page results break down [of three B2B marketing oriented searches]:
Only 6 are current pages (content from within about the last month or fixed pages for this year, such as current award pages)8 are between 1 month and 1 year old.15 of the first page search results are for pages that are more than a year old!
More than half of the search results were for content that is more than a month old, and less than 25% was for current content!
2. Increased Site Traffic
Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.
[SEE CHART] In 20 months, monthly pageviews on new content increased by 130%. In contrast, monthly pageviews on old content increased nearly 10x!