Freelance writers are a great way to feed your ever-hungry content machine. And if you're paying your freelancer writers well (that's good, you should), you need to ensure you're getting your money's worth from what they deliver.
For researchers still on the fence about using social media tools to engage with colleagues and the public, a recent post on Active Scientist offers a short primer on ways Twitter can prove useful in monitoring relevant content about developments in your field.
Among the guidance on using Twitter to filter science news, the piece offers tips on who to follow, topics to tweet and lists the following benefits for researchers:
Keep track of developments in your field and in touch with distant colleagues.Alert the media when you are about to publish or have made significant progress toward a scientific goal.Develop an online presence as someone who cares about scientific progress in your field.Present your scientific ideas and interests to a general audience. Twitter is a great tool for public outreach.Join campaigns to increase government funding of science, make scientific publishing open access, or whatever your interests are.
In a Q&A published this week on Scope, Stanford physician Leah Millheiser, MD, discussed her motivation for using social media to raise awareness and foster discussion about issues relating to women’s sexual health. Millheiser recently launched her own blog and Twitter feed.
Additionally, the School of Medicine feed (@SUMedicine) currently maintains Twitter lists of organizations affiliated with the medical center and Stanford physicians and biomedical researchers.
Selon Comscore Media Metrix, le nombre de visiteurs uniques de Pinterest aux US est passé de moins de 10 millions en décembre 2011 à plus de 25 millions en décembre 2012. Ainsi, aux Etats-Unis, en décembre 2012, ce nombre correspond à la moitié de ceux de Twitter ou Linkedin...
I was asked to give the keynote for Digital Pharma East last week and wanted to really get to the heart of what is happening in digital marketing in the healthcare sector in 2013 so I wrote this deck on the New Fundamentals.
Who are the most influential people in social media, the power influencers who have grasped what the social media revolution is all about? Here's a list of fifty people who have very substantial social media followings.
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
Patient engagement is currently the holy grail of medical practice marketing. It has not only mushroomed into one of the leading topics for spoken and written content, but it also lends itself to multiple meanings.