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Top 100 Social Media, Internet Marketing & SEO Blogs for 2013 | Cisionblog

Top 100 Social Media, Internet Marketing & SEO Blogs for 2013 | Cisionblog | Communication | Scoop.it

Top social media, internet marketing & SEO blogs in the United States and Canada ranked by Cision Digital Reach in 2013....

 

Ever since Jay Krall compiled the inaugural list in 2009, our top 100 social media and internet marketing posts have been among CisionBlog’s most discussed, shared and trafficked content. Along the way, we’ve made some changes, from Valerie Lopez’s introduction of Compete metrics in 2010, to the addition of SEO as a topic for consideration the following year.

 

Much like the social Web itself, our lists are constantly evolving, and this year is no different. Rather than ranking by traditional metrics, we’re using our new in-house UVPM measurement, Cision Digital Reach. Given the social nature of this list, the change is quite fitting.

 

Cision calculates Digital Reach by aggregating the number of quarterly shares a website attracts on Facebook and Twitter, then multiplying this sample by an average number of visits per share. This new method better reflects the way real Web users view and share content. Increasingly, the traditional concept of “reach” in media measurement is intertwined with online sharing activity, and no longer based solely on website traffic.

 

To create the list, we mined Cision’s media database and found nearly 700 blogs in the U.S. and Canada covering social media, online marketing or SEO. From there, we winnowed it down to blogs that primarily focus on these topics. Finally, we ranked the blogs based on both Digital Reach and inbound links. Without further ado, here are the results...


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Jeff Domansky's curator insight, May 3, 2013 4:29 PM

You'll find many new experts to follow in this social media list from Cision Digital.

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Zen and the Art of Search Engine Optimization | Social Media Today

Zen and the Art of Search Engine Optimization | Social Media Today | Communication | Scoop.it

SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly....

 

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice? These are the kinds of questions that philosophers worry over – or at least that keep those of us involved in search engine optimization up at night – but they may not matter very much going forward.

 

That's because SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly. Does that sound confusing? Read on, because here is what you need to know about Zen and the art of improving your search rankings in 2013: 1. There is no try....


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Jeff Domansky's curator insight, May 3, 2013 4:15 PM

Pay attention grasshopper...and you can learn how to be one with page one ranking on Google. LOL.

Eliza Steely's curator insight, June 6, 2013 8:06 AM

Learn how to improve your search engine rankings despite the changes that are happening constantly in SEO

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Why Online Reviews Matter | Social Media Today

Why Online Reviews Matter | Social Media Today | Communication | Scoop.it

With business priorities you manage, how important are online reviews, really, for you? Answer: Very. The stats very clearly show why....

 

You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you?

 

Answer: A lot.

 

A great infographic just came out on this topic with some great statistics to share here. Depending on how your reviews currently stack up, some of these numbers are good and some are bad, but all are noteworthy:

- 75% of reviews posted on review websites are positive.

- 95% of unhappy customers will return to your business if an issue is resolved quickly and efficiently.

- 71% agree that consumer reviews make them more comfortable that they are buying the right product/service

- 70% of people consult reviews/ratings before purchasing....


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Jeff Domansky's curator insight, May 3, 2013 4:11 PM

The consumer reviews are just in and according to a new research study they matter A LOT! you can run but you can't hide from poor business reviews on social media. Better to have a strategy and respond because the research shows the advantages of doing so. This is must read for marketers.

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SEO Copywriting & Blogging Best Practices | Social North

SEO Copywriting & Blogging Best Practices | Social North | Communication | Scoop.it

... The words we use can change how search engines find our content and whether or not they serve that content in their search results. When it comes to search engines, the placement of words in your blog posts can be just as powerful as the choice of the word itself.

 

Where to place words in your blog – a blog post glossary

Understanding the different components of a good blog post is as important as your mechanic knowing the difference between a radiator and an engine block. When the correct terms are used, it’s easier to follow the checklist of must-haves in every post....


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Jeff Domansky's curator insight, May 4, 2013 2:29 PM

Excellent SEO writing tips and checklist from Julia Rosien.

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May Day: Small Businesses Need Social Media Help | Heidi Cohen

May Day: Small Businesses Need Social Media Help | Heidi Cohen | Communication | Scoop.it

May Day, May Day! Small businesses are drowning when it comes to social media. Research by Constant Contact shows that almost 60% of small businesses need help with social media marketing. Includes four tips to help small businesses create content.


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Jeff Domansky's curator insight, May 4, 2013 2:27 PM

Heidi Cohen's four content creation tips are really helpful for small business.

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Five Ways To Flip Your Copywriting For Higher Conversion Rates

Five Ways To Flip Your Copywriting For Higher Conversion Rates | Communication | Scoop.it

When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go — that it becomes hard to know what to choose.

 

Do I go with statistics or stories? Facts or feelings? Data or discounts? If one of these is good, isn’t a mix of all of them better?

 

Blending Content Types Doesn’t Work

We know we’re blending when we start adding adjectives to our sentences. “Our solution is the most cost-effective, easy-to-use, colorful, highest-intensity, waterproof, process-oriented available on the market.” We know we’re blending when we want to put one more “value proposition” on a webpage, even when we don’t have room. “Hey, let’s use a rotating hero image!” The beauty of it all, though, is that search marketers don’t have to blend. We can use keywords as a guide to help us get started on our copy....


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Jeff Domansky's curator insight, May 4, 2013 2:20 PM

Fresh perspective on content and especially the importance of "focus" for your copy.

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Four Things Most Brands Wish They Did Before Starting a Blog

Four Things Most Brands Wish They Did Before Starting a Blog | Communication | Scoop.it

Here are four things you should do before starting a blog. These tips and tricks can be applied to someone who has been blogging for years or even days.... The entire concept of blogging may not be rocket science, but there is still a large component that drives a formula for success. If you’re starting a blog and you want your content to spread, you have to do a few things to ensure that the content is worth sharing. You need to focus on creating valuable content and not making the typical content marketing mistakes. Over the last 5 years I’ve learned how to successfully create content for both my personal blog and clients. Furthermore, I’ve learned what not to do and the importance of kick-starting your blogging efforts the right way. If you’re new to blogging or planning to get into it, here are a few things you should do:...


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Jeff Domansky's comment, May 5, 2013 6:24 PM
Glad the tips were helpful Francoise and Elsie.
Jeff Domansky's curator insight, May 5, 2013 6:27 PM

New bloggers take note. Experienced bloggers double check ;-)

Evgeniy Beloshytskiy's curator insight, May 6, 2013 7:18 AM

4 секрета успешного ведения блогов для малого бизнеса

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How Does Social Media Marketing Attract & Convert Customers?

How Does Social Media Marketing Attract & Convert Customers? | Communication | Scoop.it

Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers....

 

Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends.

 

In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage.

 

As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy....


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Cesar Rodriguez's curator insight, May 3, 2013 2:07 PM

Word-of-Mouth is now Digital. It's so important to have well set-up SMM platform.

Jeff Domansky's curator insight, May 3, 2013 4:21 PM

Good thoughts on how social marketing works and how it can be an important part in your overall marketing strategies.

Mondfee's comment, May 9, 2013 10:44 AM
Ditto that.....thanks from me as well.
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Pinterest Tools: Why You Should Give PinAlerts A Try

Pinterest Tools: Why You Should Give PinAlerts A Try | Communication | Scoop.it

Using Pinterest as part of your digital marketing strategy? Give PinAlerts a try to help you monitor Pinterest activity and gather a wealth of valuable data....

 

We often manage Pinterest boards and campaigns for clients. A few months ago when our girl Jenny Rapson discovered PinAlerts, which helps monitor Pinterest, well, we were psyched. Launched in May 2012 and still in beta,

 

PinAlerts is a great tool for businesses of all sizes. If you’re using Pinterest for business purposes yourself and/or managing campaigns and boards for clients, we think you might want to check it out. Here’s a quick overview: As mentioned, it’s a nifty, free tool that allows you to monitor what’s being pinned to Pinterest from your website (or any other website you’re interested in monitoring). It’s a lot like Google Alerts but specific to Pinterest, which might make your life easier. And that’s always good. Using PinAlerts is as easy as filling out a form...


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Jeff Domansky's curator insight, May 3, 2013 4:14 PM

This new tool may help you manage your Pinterest account much more efficiently. Worth exploring.

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How journalists are using Facebook's new live Q&A feature | Journalism.co.uk

How journalists are using Facebook's new live Q&A feature | Journalism.co.uk | Communication | Scoop.it

Facebook recently launched a new feature which has been used by a number or high-profile journalists in order to host conversations. The feature is currently being rolled out, and all Facebook pages will get the option by 10 July, as will all individual accounts where the person has more than 10,000 followers.

 

In a similar way to a Reddit AMA (ask me anything), a person or page can take questions in real-time. The Q&A feature was announced on 25 March, and has since been used by Arianna Huffington, ABC News anchor Diane Sawyer, and CBS News senior correspondent and former FBI spokesman John Miller, who did a live Facebook Q&A about the investigation into the Boston marathon bombings....


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Jeff Domansky's curator insight, May 3, 2013 3:59 PM

Great potential for engagement if you have a large enough Facebook following to qualify. Several good examples to guide you.

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Create Blog Content they will never forget

Create Blog Content they will never forget | Communication | Scoop.it

Want to create blog content that will be unforgettable? Pour a bit of passion in it and stir.... What is it that makes a blog post unforgettable? How about the amount of information in it? The topic perhaps? What matters and sets you apart as a blogger is your ability to connect with your reader on an emotional level. When that magic happens your blog content can leave a lasting impression. What Are You Passionate About? Turn your obsession into remarkable blog content by sharing everything you know about it. Don’t hold back anything! Write in your own voice, too. Do your best to sound as natural as possible, and people won't be able to help being drawn to your content. Information can be found by the mega tons these days, but it’s impossible to copy someone’s passion! Write your blog posts as if you were writing your manifesto; write with intensity and passion. Set out on a mission to stun your readers with content; it’s the best way to create posts which become unforgettable within your niche....


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How To Integrate Social PR With Your Digital Marketing Campaign

How To Integrate Social PR With Your Digital Marketing Campaign | Communication | Scoop.it

...Remember that the black hat SEO days are long gone. Expert SEOs know that content marketing and social SEO are now the keys to ensuring a healthy online presence for your business. Content serves to establish your reputation as an expert in the field whereas social SEO serves as your PR tool for building relationships with your target market.

 

So, why should you focus on Social PR? When you consider the fact that about 70% of those who use social networking to do most of their shopping online. Additionally, more than half of all social networks follow a select number of brands and there are more than 2 billion people spending time on social networks each day....


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Jeff Domansky's curator insight, May 4, 2013 2:25 PM

Some Dos and Donts for the digital marketer in 2013. Social PR and SEO simply go hand-in-hand for best results.

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The State of Influence Marketing and Scoring Platforms — socialmouths

The State of Influence Marketing and Scoring Platforms — socialmouths | Communication | Scoop.it

It’s important that we make the distinction between Influence Marketing and Influence scoring. Influence Marketing has always been part of our lives, whether we recognize the term or not. Everyday, brands put their products in the hands of targeted individuals that have a clear impact in an specific niche.

 

I think this quote from the upcoming book Influence Marketing, by Danny Brown and Sam Fiorella, not only provides a clear definition of what the goal of marketing is but it also makes it pretty obvious that influence is a natural aspect of marketing. The end result of any good marketing effort is to identify, engage, and nurture the most qualified prospects, ensuring the leads generated drive the highest customer acquisition rate....


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Jeff Domansky's curator insight, May 4, 2013 2:13 PM

Good look at the difference between Influence Marketing and Influence Scoring, how brands approach them and what’s in the future...

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5 Reasons Your Small Business Needs Local SEO | Business 2 Community

5 Reasons Your Small Business Needs Local SEO | Business 2 Community | Communication | Scoop.it

Local SEO is very important for many small businesses and is also one of the more difficult online marketing strategies to master. These tips will help... This is partly because Google’s algorithm isn’t playing any games these days, and partly because there are so many businesses working on their local SEO at the same time you are. If these people are your competition it’s going to be more and more difficult to rank as time goes by. Despite all of this, there are still businesses out there that aren’t embracing the essential nature of local SEO. Some are trying to keep things on a purely social playing field by purchasing ads on Facebook and focusing their marketing efforts exclusively in these areas. Others are (seemingly) deliberately ignoring the opportunity presented by the local listing pages offered by the major search engines – Google, Bing, and Yahoo each offer pages that businesses can claim in order to increase their local exposure. And if the search engine has a result to deliver that was created with their webmaster tools, don’t you think it’s more likely than someone other content to appear when someone searches for a term relevant to your business?...


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Jeff Domansky's curator insight, May 5, 2013 6:23 PM

Local SEO is very important for many small businesses and is also one of the more difficult online marketing strategies to master. These tips will help...

Adam Donkus's curator insight, May 14, 2013 4:01 PM

The last reason is definetly the most important reason to invest in local SEO