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How to delete and protect the digital identities of the deceased

How to delete and protect the digital identities of the deceased | Reputation Management | Scoop.it
Julie Myhre is the editor of NextAdvisor.com.



As of May 2013, 72 percent of online adults use social networking sites, according to Pew Internet and American Life Project. ...
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10 surprising social media statistics that might make you rethink your social strategy

10 surprising social media statistics that might make you rethink your social strategy | Reputation Management | Scoop.it

Social media is changing faster than ever, as if that wasn’t something everyone already knew!If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media....


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Chris Decroix's curator insight, November 14, 2013 5:20 AM

Indeed very interesting stats to be taken into account when implementing social media strategy

Kristy Schnabel's curator insight, November 14, 2013 1:05 PM

Love this post. Every headline made me go "wow."

Annika McGinley's curator insight, November 17, 2013 10:41 PM

No surprise to me on  the stats on older users - a slower intro perhaps, but social media is just so much fun!

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Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Reputation Management | Scoop.it

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy and I found it to be very useful.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.


The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


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Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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13 Questions Every New PR or Comms School Graduate Should Be Prepared To Answer - The Measurement Standard: Blog Edition

13 Questions Every New PR or Comms School Graduate Should Be Prepared To Answer - The Measurement Standard: Blog Edition | Reputation Management | Scoop.it
So, how much have you really learned over that four-or-so-years you spent in higher education? Below are 13 questions every new PR or communications school graduate should be able to answer. At least if you want to get a decent...

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Social Media Not Big Among Top Nasdaq CEOs - HispanicBusiness.com

Social Media Not Big Among Top Nasdaq CEOs - HispanicBusiness.com | Reputation Management | Scoop.it
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Google vs PR: Why smart agencies can still come out on top

Google vs PR: Why smart agencies can still come out on top | Reputation Management | Scoop.it
Over the past few years SEO has slowly become a key source of revenue for smart PR agencies who have offered the service as a key tactic in helping promote their clients’ websites and web assets. B...
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How Pinterest Drives Retail Traffic [Infographic]

How Pinterest Drives Retail Traffic [Infographic] | Reputation Management | Scoop.it

Pinterest isn’t just for sharing photos of delicious recipes or crafts anymore. Check out this infographic to see how retailers are driving traffic to their brick and mortar locations using Pinterest....

 

When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?

 

In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.

 

This infographic summarizes the 5 key tactics that retailers can use to help drive in-store traffic....


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Jennifer Yaniz's curator insight, August 9, 2013 10:37 AM

I think this is great information for both beginners and experienced SEOs who are not familiar with the options Pinterest provides for marketing and building an audience.

 

Jim White's curator insight, August 9, 2013 3:58 PM

#JimWhiteRealtor

Jeff Domansky's curator insight, August 10, 2013 3:01 PM

5 tips: Here's how social media sells. Useful research for marketing pros.

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Twitter and Traditional Media: Rivals or Lovers?

Twitter and Traditional Media: Rivals or Lovers? | Reputation Management | Scoop.it
Debate is growing over whether social networks such as Twitter will overtake beacons of journalism like The New York Times.
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20 Ways to Get More Pinterest Followers - Part I

20 Ways to Get More Pinterest Followers - Part I | Reputation Management | Scoop.it
Would you like to have more Pinterest followers? You will find 20 useful tips on getting more Pinterest followers in this two part infographic series. Part 1...

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