Language at Work
Follow
Find
1.0K views | +0 today
Language at Work
Professional and Business communication, Workplace and Business Discourse
Your new post is loading...
Your new post is loading...
Scooped by Lingua Digitalis
Scoop.it!

Language in/as business

Language in/as business | Language at Work | Scoop.it
Lingua Digitalis's insight:

Researchers and practitioners recognize the dual role of language as a technical skill in the workplace and as a saleable commodity in the marketplace. In fields such as marketing, translation, tourism, customer service and communication training, language work has now become central to economic globalization (Boutet 2012). In many other fields, demands for accountability require professionals to document their practices, resulting in the textualization of work (Tusting 2010). However, to expose (and exploit) the impact of language use in and as business, it is essential that we understand its added symbolic values, standardization, visionary myths, encoded power struggles, group boundaries, regulations for the flow of people, goods and information, auguries of changes to come or engraved relics of changes past (Czerniawska, 1997).

The panel (proposed to present at "i-mean 4 @ Warwick" 9-11 April 2015) would like to explore the impact of language use in professional contexts as this relates to:

actors and agents (clients, colleagues, stakeholders)traditional, emergent and innovative genres, practices and featuresthe creation of economic valueresearch on language and communication

If you are interested in participating please get in touch. We welcome abstracts at this point, but also tentative suggestions, or ideas for more specific themes or discussion formats.

e.darics@aston.ac.uk
tom.vanhout@uantwerp.be

Timing:

1 December 2014: deadline for panel proposals15 December 2014: panel acceptance ;-) announced31 January 2015: deadline for submitting abstracts9-11 April 2015: I-mean conference @ Warwick University

References:

Czerniawska, F. (1997) Corporate Speak: The Use of Language in Business.Basingstoke: Macmillan.Boutet, J. (2012) Language workers: emblematic figures of late capitalism. In A. Duchene & M. Heller (Eds). Language in late capitalism. Pride and profit. (pp. 207-229) London: Routledge.Tusting, K. (2010) Eruptions of interruptions: managing tensions between writing and other tasks in a textualized childcare workplace. In D. Barton and U. Papen (Eds.) The anthropology of writing: understanding textually mediated worlds. (pp. 67-89). London: Continuum.
more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Twitter’s Cofounder on Creating Opportunities

Twitter’s Cofounder on Creating Opportunities | Language at Work | Scoop.it
I also made it my job to build the company’s culture. A culture is going to form whether you like it or not, and if you pay attention to it, you can craft something that makes the company stronger. One way I tried to build culture was by blogging on the company’s website every day. I wanted to show our humanity and vulnerability, which are things more companies and leaders should embrace. Our website went down very often in the early days, and I tried to be transparent about it: “We broke. Here’s what happened. All I can say is we won’t break in exactly that way again.”
Lingua Digitalis's insight:

Biz Stone, the cofounder of Twitter talk about the opportunities he has taken - and in between the lines, about the importance of communication, company culture and language. Thanks @VerbID for bringing this article to my attention.

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Employers prefer 'soft' skills in graduates, study says - BBC News

Employers prefer 'soft' skills in graduates, study says - BBC News | Language at Work | Scoop.it
Rob Wall, CBI head of education and employment policy, said: "The UK is facing a growing skills gap, so we must have an education system that better prepares young people for the world of work.
"That means not only do they need higher skills, but the character, determination and ability to communicate effectively and help forge successful careers."
Lingua Digitalis's insight:

I don't need to comment on this as I have done many times before. Soft skills are THE skills that sell you.

more...
No comment yet.
Rescooped by Lingua Digitalis from How Language Works in the Real World
Scoop.it!

Stop Saying Women Are Bad at Negotiating Salaries

Stop Saying Women Are Bad at Negotiating Salaries | Language at Work | Scoop.it
You have to brainstorm all the possible things you can get from the company. It's much more than just salary negotiations. ... I mean seriously, now concierge services are being offered by a lot of companies. Also, you have to practice. As goofy as it sounds, you have to get up and practice with someone because negotiation is a behavior—and in order to get better at a behavior, you have to engage in it. If I want to get better at tennis, I can't just watch Roger Federer. You have to put yourself into the mix and just do it.
Lingua Digitalis's insight:

This is a strong - and very welcome - argument for communication training, no matter what the job is. If you can negotiate, you will win, no matter what your gender is!

more...
Lingua Digitalis's curator insight, June 5, 11:41 AM

This is a strong - and very welcome - argument for communication training, no matter what the job is. If you can negotiate, you will win, no matter what your gender is!

Scooped by Lingua Digitalis
Scoop.it!

Mark Ritson: Brands’ inane ‘visions’ have lost touch with what consumers really use them for

Mark Ritson: Brands’ inane ‘visions’ have lost touch with what consumers really use them for | Language at Work | Scoop.it
For starters, consumers don’t want brands involved in any of this stuff. They just want a coffee, or a burger, or to be able to use their credit card to buy a pair of shoes. On a higher plane they also want race equality and loving feelings and a great day – but they don’t want hamburger multinationals and credit card companies telling them what that looks like or how to achieve it. The marketers responsible for all this inanity should also note that none of these new aspirational visions have any kind of brand authenticity.
Lingua Digitalis's insight:

Talking about brand identity and brand message, this is a surprisingly honest and refreshing article.

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

The grammar of visual design - in lay terms.

The grammar of visual design - in lay terms. | Language at Work | Scoop.it
A look at the psychology and research behind shareable social media images, and how to create your own.
Lingua Digitalis's insight:

Very useful collection of tips, and some references to research, too. 

more...
No comment yet.
Rescooped by Lingua Digitalis from Lingua Digitalis ...or how to do things with *keystrokes
Scoop.it!

Bringing Linguistics to Work

Bringing Linguistics to Work | Language at Work | Scoop.it
Using case studies and activities based on real-life examples, Bringing Linguistics To Work shows you how others have applied their skills and training, how you can use story as a career exploration and education tool, and how you can bring linguistic skills to the search itself. If you're a new linguistics graduate, a grad student who's thinking about careers beyond academia, or just someone looking to present themselves in a new way, this book is for you.
Lingua Digitalis's insight:

What an exciting project - both the topic and the execution. Good luck for Anna to write her book for linguists on how to use/sell their knowledge outside academia, and for her Indigogo fundraising campaign.

more...
Lingua Digitalis's curator insight, May 4, 6:52 AM

Anne Marie is writing a book for linguists about what to do with their knowledge in the big wide world.  

Scooped by Lingua Digitalis
Scoop.it!

Meaningful brands

Meaningful brands | Language at Work | Scoop.it
Which are the world’s Most Meaningful Brands? Which are the World’s Most Meaningful Industries? Let’s take a closer look at the results.
Lingua Digitalis's insight:

What is meaningfulness in brands - and more importantly - why does it matter? The site allows you to explore a range of big names in relation to their meaningfulness.

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Leadership Lessons From LEGO

Leadership Lessons From LEGO | Language at Work | Scoop.it
Many of the lessons learned in fatherhood apply, on a certain level, to change leadership. Here are the parallels between building a complex LEGO set and coaching a client through transformational change.
Lingua Digitalis's insight:

This is such an interesting insight on so many levels:

as a metaphor, as an illustration of the issue os breaking down complex tasks to small steps, as a demonstration of how parenthood is and endless source of leadership techniques...

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Don't Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

Don't Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice | Language at Work | Scoop.it
A tone of voice differentiates a brand and affects perceptions. The Content Marketing Institute shares 12 elements to help improve your company’s voice.
more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

6 Big Misconceptions People Have About Personal Branding Online

6 Big Misconceptions People Have About Personal Branding Online | Language at Work | Scoop.it
Adding a little slice of who you are as a person is what differentiates you from the noise. I am not suggesting sharing pictures of you dancing on a bar stool - unless that happens to be what you do for a living - but I am suggesting your profile sounds like and looks like you and gives me something beyond a list of job skills.
Lingua Digitalis's insight:

The conscious effort you invest in impression management really pays of when it comes to job hunting or promotions.

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

The Brand Called You

The Brand Called You | Language at Work | Scoop.it
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the...
Lingua Digitalis's insight:

On the importance of personal branding

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

What the Heck is Employee Engagement?

What the Heck is Employee Engagement? | Language at Work | Scoop.it
Vocoli is the digital employee suggestion and ideation program. It helps your employees suggest ideas to solve your company's biggest challenges in a comprehensive innovation program — all in an easy-to-use interface that lets you manage the entire process.
more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Mhairi Black goes viral: how Britain's youngest MP became a political star

Mhairi Black goes viral: how Britain's youngest MP became a political star | Language at Work | Scoop.it
Mhairi Black is making history. In 24 hours, the maiden speech of the Scottish National Party’s MP for Paisley and Renfrewshire South has been watched almost 3.5 million times on the Channel 4 Facebook page alone. At 20 years of age, Britain’s youngest MP since 1667 spoke with wit and power. Even the Daily Mail, a newspaper that seldom praises the SNP, called Black’s speech one of the best of the year.
Lingua Digitalis's insight:

A prime example of how a well-written, well-performed speech can make all the difference! Engaging, emotional, effective - 

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

U.K. Industry In Call To Create A Formal Framework For 'Soft Skills'

U.K. Industry In Call To Create A Formal Framework For 'Soft Skills' | Language at Work | Scoop.it
In a bid to define these skills, communication, teamwork and time management come under the heading of ‘soft.’

To put them in context, a piece this week in the Financial Times, says:”‘hard’ skills, may, for example, ‘include understanding foreign currencies and capital markets’ while soft skills could be the ones “that enable a student to empathise with a local culture.”

Surely, it is not hard to see an innate bias there within the labels ‘hard’ and ‘soft’?
Lingua Digitalis's insight:

Well-written piece to point out how the label of "soft" affects the perception of soft skills being of less value. This image could not be any worse. As pointed out by the campaign several times, the ‘prize’ for the use of such skills might be worth more than £109 billion ($171 billion) to the UK economy by 2020.

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Home

Home | Language at Work | Scoop.it

DICOEN aims to promote interaction and discussion among researchers interested in the relevance of discourse and communication to the world of business, and to expand research networks among scholars working in the area of discourse and communication in organisational settings. Contributions are invited from scholars working in a variety of disciplines including: linguistics, discourse analysis, communication studies, organisation studies, management studies, sociology, anthropology, social psychology, economics, business economics, accountancy, marketing, etc.

Lingua Digitalis's insight:

Looking at the programme of DICOEN VIII, I  became really excited to see the work done at the intersection of language and business. Can't wait to attend the conference.

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Why Language and Business? | Business Management and English Language at Aston

Why Language and Business? | Business Management and English Language at Aston | Language at Work | Scoop.it
Language and communication are now fundamental to the way in which organizations operate internally and compete externally. However much we distrust it, we are much more dependent on language in business than we used to be (Fiona Czerniawska)
Lingua Digitalis's insight:

Ever wondered what does language have to do with business success? We have a whole new degree programme to answer this question.

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Strict rules at Virgin Train stations

Strict rules at Virgin Train stations | Language at Work | Scoop.it
Lingua Digitalis's insight:

I can understand how teleporting and flying might be bad for business, but why not sumo wrestling?

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

South Wales 'Ride me' bus advert sparks online backlash - BBC News

South Wales 'Ride me' bus advert sparks online backlash - BBC News | Language at Work | Scoop.it
A south Wales bus company says it will withdraw an advertising campaign showing a partly dressed woman following an online backlash.
Lingua Digitalis's insight:

This one is to demonstarte ambiguity in language and the usefulness of multimodal discourse analysis for branding and advertising.

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

3 Tips For You To Choose A Social Media Marketing Platform

3 gratuity whereas themselves into lust high venereal electronic communication big business program: FZu http://t.co/8D8chJ0ALj
more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

New Era of Marketing Requires New Skills

New Era of Marketing Requires New Skills | Language at Work | Scoop.it

Can you guess what is et the heart oThe content marketing skills gap will continue to widen unless companies take steps now to enhance the skill sets of their teams to keep pace with the evolution of content strategy and marketing. There are only two ways to accomplish this:

Lingua Digitalis's insight:

Can you guess what is at the heart of "skills gap"? Team members "not speaking the same language"!

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

What You Wish You'd Known Before Your Job Interview | Visual.ly

What You Wish You'd Known Before Your Job Interview | Visual.ly | Language at Work | Scoop.it
This infographic gives you all the tips and tricks needed to avoid the common mistakes and ace your interview!
more...
No comment yet.
Rescooped by Lingua Digitalis from Supports for Leadership
Scoop.it!

The Hierarchy of Needs for Employee Engagement

The Hierarchy of Needs for Employee Engagement | Language at Work | Scoop.it

“How do Maslow's hierarchy of needs translate to employee engagement? Learn how survival, job security, belonging, importance and self-actualisation matter.”


Via Richard Meyer, Atisy Joëlle, Mark E. Deschaine, PhD
Lingua Digitalis's insight:

This is an effective visualisation - and a good starting point to realise that communication is a key aspect to enable employees to move towards the top!

more...
No comment yet.
Scooped by Lingua Digitalis
Scoop.it!

Recruiting In-Demand Talent Is About Relationships And Trust

Recruiting In-Demand Talent Is About Relationships And Trust | Language at Work | Scoop.it
Assumptions and expectations change with time and technology. We all know the If you build it they will come principle; an essential tenet of innovation that’s abundantly apt in this age of rapid innovation in the world of work. When social, mobile, analytics and the cloud exploded out the four [...]
Lingua Digitalis's insight:

The route to successful recruitment in the 21st century

more...
No comment yet.
Rescooped by Lingua Digitalis from Internal Communications Tools
Scoop.it!

Picking the right channel: a guide for internal communications practitioners

Picking the right channel: a guide for internal communications practitioners | Language at Work | Scoop.it
Here’s a framework for internal communications practitioners to help them take a more structured and systematic approach to content, audiences and digital channels across the organization.

Via Kim Zinke (aka Gimli Goose)
Lingua Digitalis's insight:

I really like this framework - loads of good ideas for internal or even external communication planning

more...
Kim Zinke (aka Gimli Goose)'s curator insight, March 9, 6:32 PM

Here’s a framework for internal communications practitioners to help them take a more structured and systematic approach to content, audiences and digital channels across the organization.


Make sure you build a structured process for picking the right message for the right audience and the right channel. Map out all your available channels and audiences. And use DWG

s content wheel to talk with your stakeholders about content.

Scooped by Lingua Digitalis
Scoop.it!

8 Classic storytelling techniques for engaging presentations

8 Classic storytelling techniques for engaging presentations | Language at Work | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Lingua Digitalis's insight:

This is a very well written, and well-illustrated piece. Will return for inspiration for sure.

more...
No comment yet.