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The Business Case for Content Curation

The Business Case for Content Curation | Communication 2020 | Scoop.it

Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.


Via Therese Torris
Bob Finch's insight:

I think that it's important to go beyond mere "connection" and engage others with the intent of establishing relationships. It's the difference between meeting someone at an event, getting their card and never contacting them again and setting up a meeting immediately with long-term intention.  Not all will "stick." But surely more will...

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Jeff Domansky's curator insight, October 3, 2013 4:18 PM

if you've ever had to make the case for social media, and content curation specifically, this is a must read.

Deborah Fillman's curator insight, November 4, 2013 8:10 PM

The thing I love about content curation is it's a fast, easy, fun way to check multiple things off my list: 

- Create my own learning-library for my chosen fields of interest

- Identify potential "mentors" to emulate

- Promote my personal brand by sharing across social media profiles

 

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Rescooped by Bob Finch from Social Media and Internet Marketing
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The Rise Of The Social Media Professional [INFOGRAPHIC]

The Rise Of The Social Media Professional [INFOGRAPHIC] | Communication 2020 | Scoop.it
The Rise Of The Social Media Professional [INFOGRAPHIC]

Via Manish Dhane
Bob Finch's insight:

It's a great infograph.  Keep up with the current stats!

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How to Embed Posts from Facebook, Google+, Twitter, Vine

How to Embed Posts from Facebook, Google+, Twitter, Vine | Communication 2020 | Scoop.it
Here are instructions on how you can embed posts from Facebook, Google+, Twitter and Vine on your blog.

Via Manish Dhane
Bob Finch's insight:

Good tech stuff to know...

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Cindy Navarro's curator insight, September 14, 2013 2:30 PM

Useful info for embedding posts on your blog.

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The Business Case for Content Curation

The Business Case for Content Curation | Communication 2020 | Scoop.it

Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.


Via Therese Torris
Bob Finch's insight:

I think that it's important to go beyond mere "connection" and engage others with the intent of establishing relationships. It's the difference between meeting someone at an event, getting their card and never contacting them again and setting up a meeting immediately with long-term intention.  Not all will "stick." But surely more will...

more...
Jeff Domansky's curator insight, October 3, 2013 4:18 PM

if you've ever had to make the case for social media, and content curation specifically, this is a must read.

Deborah Fillman's curator insight, November 4, 2013 8:10 PM

The thing I love about content curation is it's a fast, easy, fun way to check multiple things off my list: 

- Create my own learning-library for my chosen fields of interest

- Identify potential "mentors" to emulate

- Promote my personal brand by sharing across social media profiles

 

Rescooped by Bob Finch from Social Media and Internet Marketing
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Yahoo Topples Google to Become Number One in Web Traffic, First Time Since 2011

Yahoo Topples Google to Become Number One in Web Traffic, First Time Since 2011 | Communication 2020 | Scoop.it
Yahoo surprisingly moved past Google as the top Web property during July according to comScore. This is the first time Yahoo has outpaced Google since May 2011.

Via Manish Dhane
Bob Finch's insight:

Wha???

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Richard Stadler's curator insight, August 23, 2013 3:46 AM

Well done Marrisa!!

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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Communication 2020 | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


Via Antonino Militello
Bob Finch's insight:

Good info!

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Emmanuel 'Manny' Gigante's curator insight, September 10, 2013 2:23 PM

pinterest  might be something you want to implement  in your marketing   need help contact me for a free training

Rim Riahi's curator insight, October 10, 2013 12:31 AM

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

Dillon Thomas's curator insight, October 22, 2013 10:01 AM

www.pinterest.com/dillondlite

 

I have multiple boards but one of my favorites is my artists "pincase" board .. whre i invited people to share their art.  It's been a little hard keeping product marketers off the page and i have had to delete a few pins of jewelry and clothes .. etc... BUt when you do get to the art there is some amazing pins..  I also have to keep up and invite all the people who follow board..

 

http://www.pinterest.com/dillondlite/first-artist-pincase-board-calling-all-artist-mode/ 

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5 Cool Apps to Save You from Social Media Overload

5 Cool Apps to Save You from Social Media Overload | Communication 2020 | Scoop.it

Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matters.


Via Kamal Bennani
Bob Finch's insight:

Jeff should have included @feedly

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Andrew Earnshaw's curator insight, August 20, 2013 2:07 AM

If you are like me, you just don't have the time to do everything; so you need to do the most important things and you need to do them efficiently, but of course, also effectively.

Plus, for many of us 'old school' marketers weened on a radio and magazine ads, with direct mail and conferences in the mix, we need to keep up with the young 'ens.

Apps that automate functions, so I don't forget to do something or they do four things at once, or they filter all the noise from too many emails and tweets really help my day.

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Eight Tips for Creating a Great LinkedIn Business Page

Eight Tips for Creating a Great LinkedIn Business Page | Communication 2020 | Scoop.it

Social Media - Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.


Via Kamal Bennani
Bob Finch's insight:

Good run down of key points.  Worth the read!

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Sherm Stevens's curator insight, August 16, 2013 10:53 AM

LinkedIn has higher response rates for B2B than other social media.

Stevie Wilson's curator insight, August 16, 2013 12:35 PM

smart tips  that are worth implementing 

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Mashable Reads is Your New Social Book Club

Mashable Reads is Your New Social Book Club | Communication 2020 | Scoop.it
Mashable has always been known for timely tech news -- now we're breaking into the literature scene to supplement your news updates with some feel-good reads. (RT @mashable: Love books and social media?
Bob Finch's insight:

Is this a good fit?  I chick thing?  Maybe a mashup of a Tweet-up and a Book Club? 

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Instagram

Dear #LinkedIn I'm officially done with you! This #website better get me several #jobs in #journalism or #politics or hell I'll take both. #Drained #aggravated #violated #hopeful #21questions
sagesurge's photo on Instagram (Dear #LinkedIn I'm officially done with you!
Bob Finch's insight:

The entitlement mindset is so unbecoming. 

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Facebook Adding 'On This Day' Feature so You Can Reminisce

Facebook Adding 'On This Day' Feature so You Can Reminisce | Communication 2020 | Scoop.it
Facebook is testing a feature for the News Feed that will let you glimpse into your past. Called On This Day, the feature will display a feed of your friends' posts from this day in previous years.

Via Manish Dhane
Bob Finch's insight:

This should be fun.  #Apps #Features

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Digital marketing is not dead - it's just no longer a distinct discipline

Digital marketing is not dead - it's just no longer a distinct discipline | Communication 2020 | Scoop.it

What was the key takeaway from this year’s Dmexco, the digital marketing event? Its sheer scale. Hundreds of companies – many of which...


Via Kamal Bennani
Bob Finch's insight:

This was easily forseeable.  I don't think it's big news because of that.  But I'm glad that people are starting to talk and think this way.

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Communication 2020 | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
Bob Finch's insight:

Pinteresting stuff...

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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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Top new Google+ features you need to know about

Top new Google+ features you need to know about | Communication 2020 | Scoop.it
While we’ve all been eagerly awaiting the arrival of the news feed overhaul announced by Facebook back in March (!), Google pipped Facebook to the post towards the end of May this year by going and revamping the appearance of its own platform.

Via Mick Say
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Lynn O'Connell for O'Connell Meier's comment, August 20, 2013 12:58 AM
Thanks for sharing, Barbara!
Charles Rein's curator insight, August 21, 2013 12:59 PM

New Tools and Toys to make you Google+ really crank

Rescooped by Bob Finch from Ayantek's Social Media Marketing Digest
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Twitter Teaches You How to Hashtag

Twitter Teaches You How to Hashtag | Communication 2020 | Scoop.it

Want to be sure your tweet is shared with the right group of users? There's a hashtag for that — if you can find the right one.

 

Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information.

 

Users can join any conversation on the platform by adding the appropriate hashtag to their tweet. The problem is knowing which one to include.


Via The Ayantek Team
Bob Finch's insight:

Get your #hashtags together!

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The Ayantek Team's curator insight, August 23, 2013 9:24 AM

There is no better way to learn than hearing it directly from the source. Twitter has released an infographic depicting the best ways to incorporate a hashtag into your social media campaign. 

Rescooped by Bob Finch from Social Media, SEO, Mobile, Digital Marketing
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20 Inspiring SlideShare Presentations Every Marketer Should See

20 Inspiring SlideShare Presentations Every Marketer Should See | Communication 2020 | Scoop.it

Get inspired to create your own SlideShare presentation by checking out these 20 SlideShare presentations for marketers.


Via Kamal Bennani
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V.K. Ramsey's curator insight, August 22, 2013 4:01 AM

very cool!

Pam Hege's curator insight, August 22, 2013 8:47 AM

Some good stuff here that can be used in a variety of ways.

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Instagram Video vs Vine Video: Which Is Better For Your Brand?

Instagram Video vs Vine Video: Which Is Better For Your Brand? | Communication 2020 | Scoop.it

Here are the facts.

Instagram has video. Twitter has video. People love to watch and share videos.

Brands already know that social media presence can significantly boost awareness. If you’re looking to gain serious online traction, which route should you take – Vine Video or Instagram Video?


Via Kamal Bennani
Bob Finch's insight:

Big stats here!

 

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Nathalie Prinet-Houairi's curator insight, August 19, 2013 3:45 AM

The good reasons why Instagram is more used than Vine (Twitter's video app) to share videos by Companies; for eg supports 15s videos vs 6s only. Worth the read at the time of choosing

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Tell Your Brand's Story

Tell Your Brand's Story | Communication 2020 | Scoop.it

Most of the best marketing and advertising is a form of storytelling, even if it’s just a 30-second commercial. When we watch television, we avoid the commercials as best we can.


Via Kamal Bennani
Bob Finch's insight:

Very good synopsis of reasons why to storify your brand!

 

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Paolina Milana's comment, August 8, 2013 7:35 PM
Storytellers unite! At its core ("it" being your brand), it's all about the story.
Paolina Milana's curator insight, August 8, 2013 7:37 PM

Storytellers unite! Cuz at its core ("it" being your brand), it's all about the story.

Denise Rivers's curator insight, August 9, 2013 12:54 PM

Get people engaged! Pull on their heartstrings! Make them laugh and weep! Create an epic out of your brand's history and watch it bring your company to life

Rescooped by Bob Finch from Digital & Internet Marketing News
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10 Pinterest Mavens Every Marketer Should Follow

10 Pinterest Mavens Every Marketer Should Follow | Communication 2020 | Scoop.it
Blog post at Rebekah Radice : If you spend time marketing your business, making connections with quality Pinterest users is an excellent way to create synergistic relatio[..]

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, August 7, 2013 1:26 AM

If you enjoy social media and modeling after peple who are "doing it right", then you can't go wrong following these top gals! 

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5 Rules to Follow for Instagram Newbies

5 Rules to Follow for Instagram Newbies | Communication 2020 | Scoop.it
Are you more concerned by how your food looks than how your food tastes? If so, you may be addicted to Instagram. For those of you new to the site, there are a few rules of the trade you should follow.

Via Manish Dhane
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Is Social Media Taking Over SEO?

Is Social Media Taking Over SEO? | Communication 2020 | Scoop.it

Social or SEO? The fact is that these days, SEO is a broad term which encompasses content creation and off-page work, as well as optimizing website’s themselves. Really, anyone working in the SEO space is working on a number of tactics, all associated with digital marketing.

 

Recently, it seems that because of social, there is now more of a blurred line between traditional advertising, PR and online marketing. This is due to the nature of social, which means having a more personal, hands-on approach to marketing. 

 

Read More At: http://performancein.com/news/2013/07/30/social-media-taking-over-seo/


Via Antonino Militello
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Media Street Apps's comment, August 17, 2013 2:10 PM
No problem!
Matthew Pivac's curator insight, September 26, 2013 5:38 PM

The "Is social Media Taking Over SEO" article is very insightfull. It cuts right to the chase and provides good information through an obvious in-depth knowledge into the field. It details the competition between SEO and Social media in todays fast moving technology based world. It defines SEO as being your more traditional form of digital marketing through website's and things of this nature which really rely on the consumer to search into to connect to, as apposed to the more personal relationship that social media marketing has with people as it gives the impression that they are coming to the consumer to connect and build a relationship.

Daryl Peterson's comment, September 26, 2013 9:32 PM
Yes Matt this article is very insightful. I like how the article doesnt beat around the bush but goes straight to the point. In an ever changing world with ever evolving technology we see just how much of an impact social media has on the world around us.The article talks about social media vs SEO which is a more traditionalised way of connecting with consumers. However social media still has a much clearer advantage over SEO as it is rapidly growing with more users joining everyday its the most efficient way to interact with consumers in the world today