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What Are Customers Saying About You on Social Media?

What Are Customers Saying About You on Social Media? | Communicating with interest | Scoop.it

How to know what people really think about your brand 

SUMMARY: To figure out what people are saying about your company on social media, set up automatic alerts and searches for your business' name, and consider a social media monitoring tool. But avoid letting the detective work take over up your time by scheduling regular weekly sessions for more monitoring.

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Top 10 social media measurement tips - Ragan

Top 10 social media measurement tips - Ragan | Communicating with interest | Scoop.it
Are you ready to see if all your hard work on the company's social media profiles paid off? Measurement queen Katie Paine offers her tips.

 

Condensed...

 

But if you want to know if your social media efforts are working, and how you can demonstrate their value, follow these 10 social media measurement tips:

1. Take time to define your social media success.

2. Develop specific measurable goals and objectives.

3. Measure engagement

4. Start small

5. Learn to measure results rather than activity.

6. Learn to measure influence rather than popularity.

7. Use measurement to connect your social media program with your organization's goals.

8. Don't use the term "return on investment" if you can't use it in a strictly financial sense.

9. Use your metrics to learn and improve.

10. Use measurement to save you time.


Via iNeoMarketing
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iNeoMarketing's curator insight, May 2, 2013 10:56 AM

Or put in another way: don't try to boil the ocean. Increment this task over time. Start small, be humble, build the base, add the bricks.


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Email Marketing: All the Cool Kids are Doing It [INFOGRAPHIC]

Email Marketing: All the Cool Kids are Doing It [INFOGRAPHIC] | Communicating with interest | Scoop.it
Infografía: Email Marketing: All the Cool Kids are Doing It [INFOGRAPHIC] http://t.co/BZuiIvpL2q #internet
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Don't Be Afraid to Break Your Blog Content Schedule

Don't Be Afraid to Break Your Blog Content Schedule | Communicating with interest | Scoop.it
We are all taught to post on a consistent schedule. We've also been taught about the benefits (more traffic) frequent posting brings. But eventually the barrel runs dry ... and we, because our post...
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10 steps to creating the perfect infographic

10 steps to creating the perfect infographic | Communicating with interest | Scoop.it
JESS3’s Tiffany Farrant-Gonzalez and Jarred Romley take you through 10 key steps in the creation of informative and beautiful infographics
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8 Reasons Companies Should Adopt a Content Marketing Culture

8 Reasons Companies Should Adopt a Content Marketing Culture | Communicating with interest | Scoop.it
Content marketing is not just the job of the marketing department. Here's why companies should adopt a content marketing culture throughout the company.

Via The Fish Firm
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Gary Pageau's curator insight, April 24, 2013 12:56 PM

All companies should start thinking like publishers...

Luigina Sgarro's curator insight, April 26, 2013 12:31 PM

E le aziende non si preoccupano abbastanza, invece, di orientare la propria cultura.

Jean-Baptiste Audrerie's curator insight, May 31, 2013 7:10 AM

Be smart and useful for your clients. They will follow-you. 

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Social Media as a Catalyst for Social Change - Huffington Post

Social Media as a Catalyst for Social Change - Huffington Post | Communicating with interest | Scoop.it
Social Media as a Catalyst for Social Change
Huffington Post
The true answer is probably somewhere in the middle, but let us clear up one misperception about social media right now.
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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Communicating with interest | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.


This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
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Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

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New Blogging Series: “New Leadership in the New Economy: Diversity Matters”

New Blogging Series: “New Leadership in the New Economy: Diversity Matters” | Communicating with interest | Scoop.it
Leadership is no longer defined by years spent in the i… (New Blogging #Series: “New #Leadership in the New Economy: #Diversity Matters” http://t.co/Qbu7NRzxFU #switchandshift)...

Via Fred Zimny
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4 words that make Pinterest different than your average social network - Digital Trends

4 words that make Pinterest different than your average social network - Digital Trends | Communicating with interest | Scoop.it
4 words that make Pinterest different than your average social network
Digital Trends
A social network's a social network, right?
Gav Morris's insight:

Use, look, want, need.

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The Value of Big Data Isn't the Data

The Value of Big Data Isn't the Data | Communicating with interest | Scoop.it
To make the data useful, you need to turn it into a narrative. To do that at scale, you need machines.
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Rescooped by Gav Morris from Just Story It Biz Storytelling
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Communicating with interest | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Karen Dietz
Gav Morris's insight:

You get me.

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SooJin-Stella Lee's comment, April 30, 2013 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 4:24 PM

Put yourself in the other person's shoes.