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How can social media change how development is done? - The Guardian

How can social media change how development is done? - The Guardian | Communicating with interest | Scoop.it
The Guardian
How can social media change how development is done?
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Guy Kawasaki’s 10 Social Media Tips for Authors | Mediashift | PBS

Guy Kawasaki’s 10 Social Media Tips for Authors | Mediashift | PBS | Communicating with interest | Scoop.it

Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author. You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring your own. Life is full of mysteries, and whether you’re working with a traditional publisher or you are an artisanal publisher (a.k.a., “self-publisher”), the potency of your marketing platform can determine your success. There is no scenario under which thousands of social-media followers is not a good thing, so here are 10 social-media tips for authors of any kind....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 11, 2013 12:13 PM

10 great social media tips for authors. 

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Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | Communicating with interest | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 


Via Jonha Revesencio
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Robin Martin's curator insight, May 18, 2013 8:18 AM

How did I miss this one, Deb? Thanks for the scoop!!

Ivon Prefontaine's curator insight, May 19, 2013 8:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 1:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

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How Companies Structure Social Media Teams [Infographic]

How Companies Structure Social Media Teams [Infographic] | Communicating with interest | Scoop.it

PR Daily asked 2,714 communicators how their companies use social media in their Ragan/NASDAQ OMX Corporate Solutions survey, and Go-Gulf.com highlighted some of the findings in an infographic.

This was a fairly decent size data set for the survey and it's still surprising to me that companies have not figured out how to generate leads on social media though they seem to be able to measure social media results.

Some of the most amazing points I noted were:

Over 80% of companies have less than 3 people managing social media.86% of companies only track vanity metrics like fans and followers.Only 31% of companies can track social media to sales.65% of the companies say the biggest obstacle for companies to use social media is time.40% of the companies think the goal of social media is to increase sales


Via Russ Merz, Ph.D.
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Ping.it: An RSS reader that lets you create tailored feeds by keywords and popularity

Ping.it: An RSS reader that lets you create tailored feeds by keywords and popularity | Communicating with interest | Scoop.it

With Google ringing the death knell for its RSS Reader application, the July 1 curtain call has kicked a number of companies into action as they vie for the market left by Google Reader’s closure. Digg has already thrown its hat into the ring, as it plans to build an RSS app with the best of Google Reader’s features. And Feedly is benefiting too. Earlier this week, another RSS service opened in public beta called Ping.it, offering an interesting feature called ‘Probes’ which lets users create very specific feeds based on keywords and popularity. Ping.it and probes Ping.it launched initially in private beta back in December, before Google revealed it was pulling the plug on Reader. At its most basic level, Ping.it is an RSS reader. But it’s the new Probes feature that’s particularly interesting. For example, if you only want to receive feeds on “YouTube videos on Reddit with more than 1,000 Likes”, you can create a Probe that taps both YouTube and Reddit to present this information directly in your feed. Without creating a Ping.it account, all you can really do is subscribe to probes created by other users....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 12, 2013 1:31 PM

This reader app is worth a look and this review gives you the scoop.

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Ten Tips for Selecting the Right Social Media

Ten Tips for Selecting the Right Social Media | Communicating with interest | Scoop.it
Just 12 percent of enterprises say they are using social media channels effectively. Employing these best practices will boost your odds of success.

Via Tom D'Amico (@TDOttawa)
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Social Media as a Catalyst for Social Change - Huffington Post

Social Media as a Catalyst for Social Change - Huffington Post | Communicating with interest | Scoop.it
Social Media as a Catalyst for Social Change
Huffington Post
The true answer is probably somewhere in the middle, but let us clear up one misperception about social media right now.
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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Communicating with interest | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.


This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
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Enoxh's comment, May 9, 2013 1:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 7:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 10:13 AM

Genius...

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New Blogging Series: “New Leadership in the New Economy: Diversity Matters”

New Blogging Series: “New Leadership in the New Economy: Diversity Matters” | Communicating with interest | Scoop.it
Leadership is no longer defined by years spent in the i… (New Blogging #Series: “New #Leadership in the New Economy: #Diversity Matters” http://t.co/Qbu7NRzxFU #switchandshift)...

Via Fred Zimny
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4 words that make Pinterest different than your average social network - Digital Trends

4 words that make Pinterest different than your average social network - Digital Trends | Communicating with interest | Scoop.it
4 words that make Pinterest different than your average social network
Digital Trends
A social network's a social network, right?
Gav Morris's insight:

Use, look, want, need.

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The Value of Big Data Isn't the Data

The Value of Big Data Isn't the Data | Communicating with interest | Scoop.it
To make the data useful, you need to turn it into a narrative. To do that at scale, you need machines.
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Communicating with interest | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Karen Dietz
Gav Morris's insight:

You get me.

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SooJin-Stella Lee's comment, April 30, 2013 4:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 8:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 1:24 PM

Put yourself in the other person's shoes.

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Best Times to Post on Social Media [INFOGRAPHIC] | Social Media ...

Best Times to Post on Social Media [INFOGRAPHIC] | Social Media ... | Communicating with interest | Scoop.it
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
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4 Things Marketers Should Know About Tumblr

4 Things Marketers Should Know About Tumblr | Communicating with interest | Scoop.it

With 105 million blogs and 49 billion posts, Tumblr, the free blog hosting and social networking site, is the 32ndmost popular site in the world. So if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat. “Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.” says Neil Patel, co-founder of the Web analytics firm KISSmetrics. “The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.” Here are Neil’s tips for marketing your business on Tumblr....


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Jeff Domansky's curator insight, May 11, 2013 12:09 PM

Nice overview of Tumblr.

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64 Google+ Content Strategies | Copyblogger

64 Google+ Content Strategies | Copyblogger | Communicating with interest | Scoop.it

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online. If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....


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Jeff Domansky's comment, May 11, 2013 5:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Two Pens's curator insight, May 12, 2013 8:08 AM

Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts.

Steve Schildwachter's curator insight, May 13, 2013 7:12 AM

I'm going to pay attention to this one, if only because Google seems to be corralling even my Blogger site into Google+.  This is also why iGoogle is going away, I'm sure of it.

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Blogging Best Practices: How to Get More Blog Readers

Blogging Best Practices: How to Get More Blog Readers | Communicating with interest | Scoop.it

Want to get more blog readers? Follow these easy-to-understand best practices as part of your corporate blogging efforts and you'll be amazed at the results.... One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is the easy part, getting it read is what takes skill. Understanding blog post optimization and doing your homework before you write your post can go a long way toward making sure your blog content attracts readers. Sometimes when I say that “writing is the easy part” thing, writers get all bristly (and yes, it’s a word if I say it is), but it’s true. There are lots of people out there writing some terrific stuff, but attracting readers often has nothing to do with how great your writing is. Knowing how to write for the web, which is completely different than other types of writing, knowing how to optimize your posts and understanding the importance of building your networks can make all the difference in the world. And that, my friends, is how you get more blog readers. Let’s talk about why....


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kudosify's curator insight, May 12, 2013 10:24 AM

Great 1 from the writer you can read of this news at http://nairatech.net

Jeff Domansky's curator insight, May 12, 2013 1:58 PM

Practical tips tohlp you attract more blog readers.

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4 Ways To Improve School Communication Using Social Media

4 Ways To Improve School Communication Using Social Media | Communicating with interest | Scoop.it
Lucy Harper of Edudemic suggests 4 ways that social med…

Via Tom D'Amico (@TDOttawa)
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What Are Customers Saying About You on Social Media?

What Are Customers Saying About You on Social Media? | Communicating with interest | Scoop.it

How to know what people really think about your brand 

SUMMARY: To figure out what people are saying about your company on social media, set up automatic alerts and searches for your business' name, and consider a social media monitoring tool. But avoid letting the detective work take over up your time by scheduling regular weekly sessions for more monitoring.

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Top 10 social media measurement tips - Ragan

Top 10 social media measurement tips - Ragan | Communicating with interest | Scoop.it
Are you ready to see if all your hard work on the company's social media profiles paid off? Measurement queen Katie Paine offers her tips.

 

Condensed...

 

But if you want to know if your social media efforts are working, and how you can demonstrate their value, follow these 10 social media measurement tips:

1. Take time to define your social media success.

2. Develop specific measurable goals and objectives.

3. Measure engagement

4. Start small

5. Learn to measure results rather than activity.

6. Learn to measure influence rather than popularity.

7. Use measurement to connect your social media program with your organization's goals.

8. Don't use the term "return on investment" if you can't use it in a strictly financial sense.

9. Use your metrics to learn and improve.

10. Use measurement to save you time.


Via iNeoMarketing
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iNeoMarketing's curator insight, May 2, 2013 7:56 AM

Or put in another way: don't try to boil the ocean. Increment this task over time. Start small, be humble, build the base, add the bricks.


  • See the article at www.ragan.com
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Email Marketing: All the Cool Kids are Doing It [INFOGRAPHIC]

Email Marketing: All the Cool Kids are Doing It [INFOGRAPHIC] | Communicating with interest | Scoop.it
Infografía: Email Marketing: All the Cool Kids are Doing It [INFOGRAPHIC] http://t.co/BZuiIvpL2q #internet
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Don't Be Afraid to Break Your Blog Content Schedule

Don't Be Afraid to Break Your Blog Content Schedule | Communicating with interest | Scoop.it
We are all taught to post on a consistent schedule. We've also been taught about the benefits (more traffic) frequent posting brings. But eventually the barrel runs dry ... and we, because our post...
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10 steps to creating the perfect infographic

10 steps to creating the perfect infographic | Communicating with interest | Scoop.it
JESS3’s Tiffany Farrant-Gonzalez and Jarred Romley take you through 10 key steps in the creation of informative and beautiful infographics
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8 Reasons Companies Should Adopt a Content Marketing Culture

8 Reasons Companies Should Adopt a Content Marketing Culture | Communicating with interest | Scoop.it
Content marketing is not just the job of the marketing department. Here's why companies should adopt a content marketing culture throughout the company.

Via The Fish Firm
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Gary Pageau's curator insight, April 24, 2013 9:56 AM

All companies should start thinking like publishers...

Luigina Sgarro's curator insight, April 26, 2013 9:31 AM

E le aziende non si preoccupano abbastanza, invece, di orientare la propria cultura.

Jean-Baptiste Audrerie's curator insight, May 31, 2013 4:10 AM

Be smart and useful for your clients. They will follow-you.