"Many of us go about our lives constantly surrounded by screens, immersed in various "stories": movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we're creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers.
"In other words, while the fundamentals of good storytelling remain the same, technology is changing how stories can be told. But what does that mean exactly?
"Since last year, Latitude, a strategic insights consultancy, has been conducting an ongoing Future of Storytelling initiative to understand what audiences want for the long haul. Below are eight predictions for the future of storytelling based on what we found. (More information about Latitude's multi-phase research project is available here.)
Jim Lerman's insight:
If your are involved with, or interested in, storytelling in any way, this article is essential reading...because it presents a clear picture of ways in which storytelling is very likely to change in the near future.
Via Kamal Bennani, Alessandro Rea, Jim Lerman