Communicating with interest
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Statistics are no substitute for insight and judgement | UK Commission for Employment and Skills

Statistics are no substitute for insight and judgement | UK Commission for Employment and Skills | Communicating with interest | Scoop.it
News and updates from the UK Commission for Employment and Skills
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Rescooped by Gav Morris from Integrated Brand Communications
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How Companies Structure Social Media Teams [Infographic]

How Companies Structure Social Media Teams [Infographic] | Communicating with interest | Scoop.it

PR Daily asked 2,714 communicators how their companies use social media in their Ragan/NASDAQ OMX Corporate Solutions survey, and Go-Gulf.com highlighted some of the findings in an infographic.

This was a fairly decent size data set for the survey and it's still surprising to me that companies have not figured out how to generate leads on social media though they seem to be able to measure social media results.

Some of the most amazing points I noted were:

Over 80% of companies have less than 3 people managing social media.86% of companies only track vanity metrics like fans and followers.Only 31% of companies can track social media to sales.65% of the companies say the biggest obstacle for companies to use social media is time.40% of the companies think the goal of social media is to increase sales


Via Russ Merz, Ph.D.
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Rescooped by Gav Morris from Geography Education
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Gapminder

Gapminder | Communicating with interest | Scoop.it

" Unveiling the beauty of statistics for a fact based world view."


Via Seth Dixon
Gav Morris's insight:

Not seen before but looks great...

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Bronwyn Desjardins's curator insight, June 23, 2013 6:51 AM

This is a great website for stats on all sorts of global information.

ratzelster's curator insight, June 25, 2013 11:38 AM

Looking for an effective visualization tool?  Gapminder might just help you get your point across with a picture.

JMSS_Geography Resources's curator insight, June 26, 2013 1:20 AM

A “fact tank” that promotes a fact based world view. Gapminder promotes sustainable global development and achievement of the United Nations Millennium Development Goals.