Communicating with interest
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Rescooped by Gav Morris from Just Story It! Biz Storytelling
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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Communicating with interest | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

Via Karen Dietz
Gav Morris's insight:

The end of succinct at last...

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Karen Dietz's curator insight, February 24, 2014 1:29 PM

Here's a great article that demonstrates how longer blog content is now the ticket to higher rankings. Yahoo! This is great news for biz storytellers.


As this article points out, it is a fallacy to think that you need to write exceedingly short stories in blog posts in order to engage readers. Being able to write longer content (1,5000-2,000 words) allows much greater flexibility when sharing stories in  your articles.


This post by Julia McCoy includes good data to counter the prevailing thinking that 500-word articles get the job done. Shorter articles do not lead to higher conversion rates either, as she documents. Other myths she addresses:

  • People don't like to read
  • People have short attention spans
  • People only read short messages
  • People are too distracted
  • Social media only wants short content


Grab all the data shared in this piece and feel free to share more of your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2014 2:21 AM

Good news for longform addicts. :-)

Rescooped by Gav Morris from Just Story It! Biz Storytelling
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Communicating with interest | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Karen Dietz
Gav Morris's insight:

You get me.

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SooJin-Stella Lee's comment, April 30, 2013 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 4:24 PM

Put yourself in the other person's shoes.