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Rescooped by Toni Kane from Corporate Communication & Reputation
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The Power of a 'Connected Brand' - PR Warrior - Typepad

The Power of a 'Connected Brand' - PR Warrior - Typepad | Communicating with customers | Scoop.it
Small businesses have always been at a disadvantage when it comes to reaching out and communicating with consumers on a broad scale. Unless you had a mountain of cash to splash (waste?) on advertising in mainstream ...

Via Mafalda Correia
Toni Kane's insight:

Defiantly agree with this article. Having that relationship, regardless of it being just a business relationship, is so important today as there are so much more competition and consumers expect a lot more. This touchs on the need for emotional responses within the business world. Wat do you think? 

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Ali White's comment, April 10, 2013 1:15 AM
I agree with you Toni and also believe that a positvie relationship between brand and consumer is so helpful for the business. The consumer feels satisfied with the product and will likely re-buy and the company has a brand loyal consumer, it looks like a win-win.
Communicating with customers
Communicating with customers : importance of emotional responses
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Rescooped by Toni Kane from Emotional responses. Milestone 2
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Powerful yet often overlooked: emotional response

Powerful yet often overlooked: emotional response | Communicating with customers | Scoop.it
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou  I’ve discussed that communication is essent...

Via Zeisha Amy Flavell
Toni Kane's insight:

This article is very interesting, it illustrates the importance of emotional responses between you and your consumers. emotional responses create greater customer loyalty and more positive outcomes because of this. As marketers it's important to understand how a customer is feeling. This changes the way marketers interact with others. 

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Victoria Sweeney's comment, April 8, 2013 8:43 PM
I think a very important point this article makes is about the fact that as marketers we should be focussing on "what do we want the consumer to feel" rather than "what do we want the consumer to understand". I think this is important as it changes the viewpoint of the company and will lead to more effective marketing communications and generate emotional responses in consumers
Callum Sweeney's comment, April 8, 2013 9:43 PM
This article is good because it gives you a lot of info with all the diagrams and models. This articles could be really well utilised in order to make good marketing decisions that will pay off into the future.
Ali White's comment, April 10, 2013 1:18 AM
I agree again with you Toni. Trust and loyalty seem to be the two most common and most important themes incorporated within the consumer-company relationship. If loyalty and trust is in this relationship both sides can benefit and if both are maintained at a high level the relationship can become very strong and last for a long time.
Rescooped by Toni Kane from Corporate Communication & Reputation
Scoop.it!

The Power of a 'Connected Brand' - PR Warrior - Typepad

The Power of a 'Connected Brand' - PR Warrior - Typepad | Communicating with customers | Scoop.it
Small businesses have always been at a disadvantage when it comes to reaching out and communicating with consumers on a broad scale. Unless you had a mountain of cash to splash (waste?) on advertising in mainstream ...

Via Mafalda Correia
Toni Kane's insight:

Defiantly agree with this article. Having that relationship, regardless of it being just a business relationship, is so important today as there are so much more competition and consumers expect a lot more. This touchs on the need for emotional responses within the business world. Wat do you think? 

more...
Ali White's comment, April 10, 2013 1:15 AM
I agree with you Toni and also believe that a positvie relationship between brand and consumer is so helpful for the business. The consumer feels satisfied with the product and will likely re-buy and the company has a brand loyal consumer, it looks like a win-win.