This article talks about how important it is to understand a consumer’s emotion. One point of this article is emotional thinking works much faster than rational thinking. Rational thinking could be if we were wanting to buy a MacBook Pro but it was too expensive we know that if we bought this item we would get into financial trouble, but emotionally you would do anything to purchase the MacBook Pro because it is the only thing you can think about when you’re using a computer or walk into jb hi fi or noel leeming the first thing you would do is stare at the MacBook. This is an example of consumer emotion. I agree with the statement that whenever we are confronted with a brand, we will experience these emotions. If we truly love a brand then I believe we would likely experience an instant attachment towards the product.
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