I thihnk this is a great article and relevent to the IMC concept becuase it shows how integration across all medias can be vital for companies to be sucessfull. This article talks about how important direct marketing can be. such us now having twitter and facbook which your brand can directly interact with its customers and potential customers. also if the company is using Radio and TV ads and at the same time having a good online presense would mean that your fans are more engaged with the brand and more chances they will buy from your brand.
To stay afloat during this tough economic period, companies must change with the times; this sometimes includes a new logo or even a whole new brand identi
Shay Narsey's insight:
From this article we learn that consumers are becoming more and more aware of the changing environment and envolving society. with this article it shows how brands need to change their look with logo's and marketing to keep relevant and keep the consumers engaged and thinking that this company is up with the trends and in fashion. By keeping the companies look fresh it gives a better image to consumersof the company. we look at logos like apples which had evolved to a much more simplistic logo and actually resembling more of the companies name.. We also look at the likes of Pepsi which has constantly changed its look to keep relevant. keeping the consumer engaged with your brand is essential to keeping your brand strong
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