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Rescooped by Manasi Ambavane from Parental Responsibility
onto Communicating with consumers: the importance of emotional responses
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This Ad Has A Secret Anti-Abuse Message That Only Kids Can See

This Ad Has A Secret Anti-Abuse Message That Only Kids Can See | Communicating with consumers: the importance of emotional responses | Scoop.it
In an effort to provide abused children with a safe way to reach out for help, a Spanish organisation called the Aid to Children and Adolescents at Ri... (RT @its_madgic: ad with a secret message only children can see.

Via waine-warren
Manasi Ambavane's insight:

This is the best advertisement and even technology used by Spanish to create awareness of child abuse and article written by Andrew Liszewski.  The video talks about the child abuse in Spain and how creatively they have advertise to get as many public’s attention to the print advertisement. It’s like till the age of 10 a child can see different perspective of the ad and an adult can see the ad in different angle like child can see marks on face and there is a help line number for child abuse and when adult watches the ad they can see stop child abuse as the adult cant the marks on the face. The ad is about perspective and target to two different segments. This ad well presented on the bus stops and has an effective communication between two different groups. It’s a brilliant ad I’m very impressed with advertisement. This an example of emotional advertising to fight against child abuse

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Daryl Peterson's comment, August 21, 2013 9:37 PM
I agree Manasi this is one of the best ads i have seen in a long time. Technology has developed so much this past decade and now as shown in the video in the article we can see just how far advertising has also. The video shows two angles of the poster showing us both the childrens and adults point of view when looking at the ad. From this we can see the perspective of the child and what they themselves go through which is unseen by the adult, which shows a battered and bruised child. However adults only see the message warning them about child abuse. As we can see ANAR is using a different technique to get their message across to both adult and child by using emotional advertising. In doing this both segmented groups can relate to the emotional message being communicated to them specifically.
Harshika Mistry's comment, August 21, 2013 10:06 PM
A very well written insight Manasi. This was a very interesting article, I am amazed with the creative approach marketers has used to persuade their message to their targeted audience. The article illustrates a successfully advertisement based on child abuse. The advertisement was located on a bus stop and consumers could see this ad in two perspectives. People at the age of 10 and below due to their height would look up to the advertisement and see an ad about child abuse and a helpline number to help them. Whereas, adults that are taller looking from a different angle can see another ad. In this way, the marketer has reached both its target market in one advertisement. Also, because the ad was based on child abuse, people would actually stop to see it as the visual images used is very emotional.
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Rescooped by Manasi Ambavane from Parental Responsibility
Scoop.it!

This Ad Has A Secret Anti-Abuse Message That Only Kids Can See

This Ad Has A Secret Anti-Abuse Message That Only Kids Can See | Communicating with consumers: the importance of emotional responses | Scoop.it
In an effort to provide abused children with a safe way to reach out for help, a Spanish organisation called the Aid to Children and Adolescents at Ri... (RT @its_madgic: ad with a secret message only children can see.

Via waine-warren
Manasi Ambavane's insight:

This is the best advertisement and even technology used by Spanish to create awareness of child abuse and article written by Andrew Liszewski.  The video talks about the child abuse in Spain and how creatively they have advertise to get as many public’s attention to the print advertisement. It’s like till the age of 10 a child can see different perspective of the ad and an adult can see the ad in different angle like child can see marks on face and there is a help line number for child abuse and when adult watches the ad they can see stop child abuse as the adult cant the marks on the face. The ad is about perspective and target to two different segments. This ad well presented on the bus stops and has an effective communication between two different groups. It’s a brilliant ad I’m very impressed with advertisement. This an example of emotional advertising to fight against child abuse

more...
Daryl Peterson's comment, August 21, 2013 9:37 PM
I agree Manasi this is one of the best ads i have seen in a long time. Technology has developed so much this past decade and now as shown in the video in the article we can see just how far advertising has also. The video shows two angles of the poster showing us both the childrens and adults point of view when looking at the ad. From this we can see the perspective of the child and what they themselves go through which is unseen by the adult, which shows a battered and bruised child. However adults only see the message warning them about child abuse. As we can see ANAR is using a different technique to get their message across to both adult and child by using emotional advertising. In doing this both segmented groups can relate to the emotional message being communicated to them specifically.
Harshika Mistry's comment, August 21, 2013 10:06 PM
A very well written insight Manasi. This was a very interesting article, I am amazed with the creative approach marketers has used to persuade their message to their targeted audience. The article illustrates a successfully advertisement based on child abuse. The advertisement was located on a bus stop and consumers could see this ad in two perspectives. People at the age of 10 and below due to their height would look up to the advertisement and see an ad about child abuse and a helpline number to help them. Whereas, adults that are taller looking from a different angle can see another ad. In this way, the marketer has reached both its target market in one advertisement. Also, because the ad was based on child abuse, people would actually stop to see it as the visual images used is very emotional.