At Google, we’re interested in the “how” of engagement. We’ve interviewed industry visionaries, the world’s biggest brands, content creators on the cutting edge, and researchers who are codifying our experiences.
|Scooped by Lora.Waqabitu|
After reading this article I started to realise that I was Gen C and a lot of it rang true. The fact is we are living in a different world with a new order in marketing, especially if you’re trying to reach the next generation of consumers of any brand or market. Engagement has now become priority and a lot of brands are starting to recognise that and that its on a deeper level than just the standard ad on the television or on a bus stop. It’s that it actually has become about getting to know them and listening to what they want as compared to telling them.
Levy is right in saying that Gen C doesn’t like to be told what they want they like the freedom of deciding, they also like freedom of discussion and expression. When Levy commented on how brands could use this to their advantage I couldn’t help but think of the Instyler (hair straightener) and how their current ads are of youtube clips mashed together of people using their product and having positive feedback on it. In order for a brand to survive in Gen C it has to adapt and change to fit in there world because they will dictate what is good and what isn’t and they are not afraid to do it on platform of media.