It is important for sellers to understand the emotional marketing becuase it makes what buyers buy. In the beginning of the article, the author used an example to explain that the role of emitions in marketing is providing an illustration of company's product/service offering with a killer tagline that elicits anxious excitement. Many people feel strange about emotional marketing. Actually marketing emotions aren’t all that new, advertisers have sought to create emotional connections, especially in visual media because it's easier to be close with consumers. Once customer have a good impression on a brand/product, they will buy it no matter they really need it or they may just want to buy it.
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